Brandmotion Insider

  • Visit us at The Work Truck Show

    The must-attend event for the work truck industry. North America's largest work truck event is your once-a-year chance to see all of the newest industry products.

    Come by and see us in booth # 4385!

  • SEMA 2015

    As we close out 2015 and look back on another successful appearance at SEMA, we are grateful for bringing home an award, but also a confirmation of customer needs and evolving market trends.

    moty award greyscale

    Brandmotion was crowned SEMA PRO Council’s 2015-2016 Manufacturer of the Year at SEMA this year.  We were humbled and maybe a little surprised to be taking this award home as a company that just celebrated its 10th anniversary.  But, we take it as strong encouragement to keep doing what we have been doing in terms of product quality, design and customer care. Thanks to all of you who voted for us.

    booth

    At the show, we debuted a range of new vehicle safety accessories, including one that takes Brandmotion into the emerging Advanced Driver Assistance Systems (ADAS) category.

    ADAS with highlighted vehicles

    New safety technology such as forward crash avoidance and lane departure warning devices are becoming more common on vehicles rolling off assembly lines. For vehicles without the technology, the ADAS+ is an easy-to-install accessory that gives drivers the same features they’d find on newer vehicles with high-end trim levels. The ADAS+ provides drivers with frontal collision and lane departure warnings utilizing a sophisticated HD camera. In the event of an accident, the system also features a DVR that automatically creates a video event when the unit senses an impact, or, manual recording with the touch of a button.

    F150 with 360 circle2

    As back up cameras become mandatory over the next few years, new camera systems will improve on the benefits and user experience. Brandmotion’s newest 360º Vision System provides drivers with a full 360º view of their vehicle’s surroundings.  The first system released is for 2004-2015 Ford F-Series trucks, with a number of other vehicle-specific solutions in the coming months, including the Jeep Wrangler.  For that vehicle, a 360 vision system bring huge additional benefits when trail riding or hill climbing.   Imagine, no rock or tree branch spotter required!

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    In addition to ADAS+, our new Mobileye display mirror allows vehicle owners with the Mobileye 560 System to swap out their existing Eyewatch display for an Authentic OEM frameless mirror with embedded Mobileye display. The new mirror gives the vehicle a factory look with no exposed cables or adhesive-mounted, dash displays.  Seamless integration for a popular aftermarket collision avoidance system.

    mustang approaching curb

    Rounding out a strong new product lineup at SEMA was our updated Curb Alert parking sensor, the Curb Alert Park View PRO and its complementary line of new dual camera display interfaces for factory displays. Park View PRO features infrared parking sensing with the addition of a signal output to activate an interface’s second (front facing) camera input. A view of what’s in front of the vehicle is activated as the vehicle approaches a curb, or wall, letting the driver know exactly how close their vehicle’s front end is.

    These unique new vehicle accessories are part of Brandmotion’s evolving product line-up. Expect more new and exciting announcements as the year progresses, and thank you again from all of us, for making us the SEMA PRO Council 2015-16 Manufacturer of the Year.

  • Biggest Opportunities in Rear Vision for 2015

    article-1094111-02C8B5AD000005DC-646_468x286

    Even though the federal mandate for standard rear vision in all vehicles by mid-2018 inches closer, there are a large number of new vehicles still rolling off assembly lines without a rear view camera. Back up cameras are still in demand from the aftermarket, and will be for the foreseeable future.

    As a service to our great installers, the team here at Brandmotion has put together a complete list of the top Rear Vision opportunities by vehicle make, model and trim level. This guide will help indicate where the market is for aftermarket backup cameras. Below are just a handful of the makes and models with gaps in standard rear vision.

    Chrysler / Dodge / Jeep Vehicles
    2012-jeep-wrangler-unlimited-altitude-edition-photo-ExtremeTerrain

    Chrysler group vehicles present one of the largest markets for rear vision. Leading the group in rear vision opportunity gaps is the Jeep Wrangler. There are currently no rear vision cameras offered from the factory for the Wrangler, and with 175,000 of them sold in the US in 2014, that’s a BIG market. Rounding out the list are the Dodge Charger and Journey, as well as the Jeep Grand Cherokee, all with $1,000+ rear view camera packages.

    RAM
    ramtruck

    Installers dealing with RAM trucks will be happy to see a large money making opportunity for the popular line of pickups. Cameras are offered as options on all but the higher trim levels (Sport and Laramie). These systems can range in price from a few hundred dollars (if there is already a display screen) to over $1,000 for packages including the display and camera. Installers should expect to see rear vision business from the lower trim level Ram trucks hitting the road throughout 2015.

    GM / Chevy / Cadillac Vehicles
    chevrolet-lineup-b

    You’ll find a host of General Motors vehicles still coming without cameras. Among the most notable are the Chevy Silverado, Malibu, Impala and Cruze. Impala buyers could be paying upwards of $1,100 for a factory camera and those looking to purchase a Malibu will find camera options with a range in prices from $1,125 to $1,850. For truck buyers considering a new Silverado, they’ll be looking at upgrading to LS trim to just have the option to purchase a camera for $325, other camera packages start at $1,000 to $1,600 for the Work Truck and LT/LTZ trim levels respectively.

    Customers buying a high end vehicle like the Cadillac ATS will also be disappointed to see that rear vision isn’t standard on all trim levels. They can expect an extra $1,435 for the CUE and Surround Sound package.

    These vehicles represent a large portion of GM vehicle sales, perfect for the installer or expeditor targeting these dealerships to increase rear vision sales.

    Ford / Lincoln
    2014 Ford F-150 STX SuperCrew

    While Ford has started to include cameras with most of its fleet, the new F150 still leaves room for installers to capitalize on rear vision sales within the XL trim level. Back up cameras for the F150 command a $1,800 to $2,000 price tag!

    Audi
    range

    There are a surprising number of opportunities for Audi vehicles! New car buyers could be paying upwards of $4000 to get camera on a SQ5 and many thousands of dollars for other vehicles from the manufacturer. With many of the vehicles coming without a rear view camera option, installers will have a field day offering cameras to protect high end vehicles from backover accidents!

    BMW
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    BMW vehicles have a surprising amount of open gaps for rear view cameras in all vehicle models except the 6 and 7 Series. Buyers could be looking at a $950 to $1,800 price tag, with some models approaching $4,000 to add a camera and other features!

    Brandmotion is proud to supply the professional installer with solutions for all these vehicles listed above and more!

    Looking to offer Brandmotion rear vision products to your customers? Contact us today for more information and to become a dealer!
    P: (734) 619-1250
    E: Info@brandmotion.com
    W: www.brandmotion.com

  • The How-To Guide For Adding Wireless Charging to Apple Devices

    iPhone Charging Sleeves

    Samsung may have beat Apple to integrating wireless charging in its devices, but that doesn’t mean iPhone users have to be tethered to a wall charger. There are a wide variety of adapters that Brandmotion carries allowing the iPhone to use a wireless charger.

    The iPhone 4 and 4S

    1106long This low profile charging sleeve is ideal for adding wireless charging capabilities to older iPhone 4/4S models.

    To add Qi wireless charging to the iPhone 4, the phone requires the addition of a protective sleeve with embedded charging coils. Featuring a rubber-like texture, the enhanced grip helps keep the phone in your hands, preventing catastrophic drops. (Part # FDMC-1106).

    The iPhone 5 and 5S

    1108 on iphone The iPhone 5/5S coil lays flat on the back of the phone when a protective case is added thanks to its ribbon coil.

    When the new iPhone 5 and 5S were released, they shifted to a thinner Lightning charger, which in turn allowed for even thinner wireless charging adapters. The iPhone 5/5S can use one of two options, a thin credit card sized adapter coil or a protective charging sleeve. The thin adapter coil plugs into the Lightning port and thanks to its thin ribbon cable, it folds neatly behind the phone allowing users to retain their favorite case (Part # FDMC-1108).

    1107 and 1105 Left: FDMC-1105 iPhone 5/5S case. Right: FDMC-1107 iPhone 5/5S case w/ micro USB pass though.

    The iPhone 5/5S can also utilize thin protective sleeves that the phone slides into, which feature an embedded coil similar to the iPhone 4 option. The FDMC-1107 case has a built in Lightning plug that fits into the phone’s charging port and from there has a micro USB pass through to allow charging with a wall outlet as well as a Qi wireless charging coil embedded into the case (Part #’s FDMC-1105 and FDMC-1107).

    The iPhone 6 and 6 Plus

    1128 with arrow The FDMC-1126 (for iPhone 6) and FDMC-1128 (for iPhone 6 Plus) both feature a slide out Lightning plug for easy access to the charging port.

    With the new iPhone 6 and 6 Plus comes a very attractive option to add wireless charging capabilities. A premium, ultra thin sleeve with rubberized coating gives the case a great look with enhanced grip, a great feature for the large bodied phones (Part #’s FDMC-1126 for iPhone 6 and FDMC-1128 for iPhone 6 Plus). The real benefit of the case is the embedded wireless charging coil with an innovative slide out Lightning plug that allows quick access to the charging port if the phone user decides they need to plug in a wall charger.

    1125 on iphone 6 A longer ribbon coil on the FDMC-1125 allows the charging coil to sit closer to the phone's center, letting the phone sit balanced on a charging pad.

    If the user has a favorite case they prefer over the charging sleeve, the thin charging coil that plugs into the phone's port and folds around the back is also available and works with a wide variety of cases (Part # FDMC-1125).

    Regardless of the Apple device, Brandmotion is committed to offering iPhone users an attractive and functional wireless charging adapter, so they too can enjoy the convenience of wireless charging!

    Visit www.Brandmotion.com/FreedomCharge to see the full line of charging adapters and vehicle kits.

  • A day in the life of a wireless charger

    How many times have you been on your phone in bed and have had to unplug the device just to use it comfortably? Only to find the charger is somewhere behind a piece of furniture when you go looking for it again. The plug might as well have been across the room since you now have to get up to find it tucked away in a tight space.

    Thankfully, there is now a solution that although small, enhances the user experience of a smartphone considerably. We’re talking of course about wireless charging. No longer do you need to fumble with a cable in the dark, or go searching for it every time you need a little juice. The charging pad is in the same spot, every time, just as you had left it.

    A typical day for a smartphone user with a wireless charger might look something like this:

    iPhone_Home Charging6:00AM  Your alarm goes off, you roll over and pick up your phone off its charging pad. You roll back over to comfortably check your phone, no annoying cord to keep you on the edge of your bed.

    8:00AM  You’re now in your car settling into the usual morning commute. Normally you would have a tangled charger hanging somewhere from your center console, probably taking up a cup holder, but thankfully you’ve just installed a FreedomCharge phone charging pad. No cables in sight.

    The phone’s battery is hovering at a comfortable 95% but you want to listen to music and that can shave off a few percentage points from the battery level, so you set the phone on FreedomCharge and continue to stream your music, all without any cables.

    Angled Top View9:00AM  Arriving at the office, your phone’s battery has returned to 100%. You get to your desk and start your day.

    12:00PM  By the time lunch rolls around, you’ve been at the office for a few hours and your phone has been used a moderate amount to answer any forwarded calls, text messages and email. All the activity has started to chip away at your battery, but luckily you have a wireless charging pad on your desk.

    6pluscharging5:00PM  By the end of your day, your phone has been on and off the charger since you arrived at the office, but it never dipped into the red and you never even had to plug it in. On your way home, you decide to run a couple of errands and turn on your GPS. Setting your phone on FreedomCharge it charges as you navigate, glancing at your phone every now and then.

    7:00PM  By the time you’re home, your phone is hovering around 70%, you decide to let your battery run until it’s time to go to bed.

    10:00PM  As you get in bed and hit the lights, you respond to a few more messages before going to sleep. Before falling asleep, you place your phone on the charging pad without having to look for or fumble with a charging cable.

    For most phone users, the day begins and ends in much the same way...by checking their smartphone. For most people, that phone is within an arm’s reach at any given time, even while sleeping. Yet, that phone is often tethered to the wall by a 3 foot cable, limiting the phone’s range of motion. Upgrading your phone with wireless charging changes everything, you’ll notice all of the times you need to plug your phone in are eliminated by simply setting the phone on a charging pad. How much simpler could it be?

    Check out Brandmotion's FreedomCharge wireless phone charging system, the only seamlessly integrated, aftermarket solution for wirelessly charging smartphones in the car.

    Visit www.Brandmotion.com/freedomcharge to see the full line!

  • Brandmotion Joins the Vehicle-to-Vehicle Communications Industry

    JV at MTC Brandmotion president, Jeff Varick, speaking to the affiliate members of the Mobility Transformation Center.

    In mid-March, a group of 27 automotive companies met in Ann Arbor, Michigan on the University of Michigan’s campus. They were there to discuss the next steps in implementing vehicle-to-vehicle, vehicle-to-device communication platforms and to tour the Mobility Transformation Center (MTC) being built on the outskirts of the city. Among the companies in attendance was the aftermarket industry’s representative, Brandmotion.

    MTC Overview A small portion of the MTC currently under construction, when completed, the testing grounds will feature a number of structures and traffic scenarios.

    In order for this technology to be successfully tested and implemented, both OEM car manufacturers and aftermarket companies will need a working model of a city to test their parts. That’s where the MTC comes in. The center spans 32 acres which features mock highways, suburbs, roundabouts and many other roadways that allow companies to test cars in all manner of driving conditions.

    MTC Structure Structures like this one are being built to represent real world building to study how V2V communications can be obstructed in an urban setting.

    So how does Vehicle-to-Vehicle (V2V) work without it becoming just another gadget drivers have to monitor? A transmitter pumps out a signal 10 times per second that is automatically received by other vehicles, traffic lights, and even smartphones. These signals communicate data to one another, conveying approaching hazards, traffic speeds, oncoming traffic and can alert drivers and pedestrians alike of an impending collision before it happens.

    MTC Tunnel A tunnel being constructed on the edge of the MTC designed to test V2V signal in covered environments.

    The best part is, this technology isn’t something that companies are only dreaming of; it is being tested and implemented in small batches, in real world settings outside of the MTC. The city of Ann Arbor has been an undercover test bed of the technology for a few years now. Streetlights and intersections around the city have already been communicating with testing platforms on vehicles, and the MTC is the next logical step for this technology.

    As an aftermarket manufacturer on the cutting edge of vehicle safety products, Brandmotion will lend its expertise to the OEMs on how best to integrate the technology not only into new vehicles but existing vehicles that are on the road today.

    “If we are going to be living in a world where vehicles talk to other vehicles, the aftermarket will play a critical role,” said Brandmotion president, Jeff Varick. “Otherwise, it will take much longer to achieve any kind of critical mass, and that’s what V2V requires.”

    The Grand Opening of the MTC is scheduled for July 20, 2015.

  • Brandmotion to Be Part of Self-Driving Cars in ‘Mcity’

    University of Michigan facility will test autonomous driving and inter-vehicle communication in mock city

    SOUTHFIELD, MICH., March 27, 2015 (MEDIAWIRE) – Brandmotion, leading supplier of forward-looking technology solutions for the automotive aftermarket, today announced its participation in a major initiative to further autonomous driving and vehicle-to-vehicle (V2V) communication. The University of Michigan is creating the Mobility Transformation Center, in partnership with government and leading tech companies, as a means to test and develop the infrastructure and in-vehicle components to make self-driving and environment-aware vehicles a reality. Brandmotion will provide logistical support and strategic input to facilitate development for both OEM and aftermarket applications.

    Mcity, the nickname for the Mobility Transportation Center (MTC) facility, is just that: a mock city that allows developers to test a fully autonomous driving experience in a real-world environment. With completion scheduled for July 20, the 32-acre facility on U of M’s North Campus will include buildings, streets, highways, elevated roadways and complex intersections to create immersive simulations of on-road scenarios.

    Mcity 2

    “If we are going to be living in a world where vehicles talk to other vehicles, the aftermarket will play a critical role,” said Jeff Varick, president and founder of Brandmotion. “Otherwise, it will take much longer to achieve any kind of critical mass, and that’s what V2V requires.  We see it as a very exciting opportunity for our customers, to help drive the adoption rate, and we are very pleased to be able to contribute our unique knowledge of the aftermarket to the goals of the MTC.”

    Brandmotion produces a series of Authentic OEM™ driver safety systems and components that seamlessly integrate with factory installed displays, wiring and fixtures, resulting in an enhanced driving experience that rivals factory installed systems. In addition, the company continually invests in innovative products, such as its Qi-based FreedomCharge vehicle-specific wireless charging systems for phones, to allow drivers to benefit from new-car features in their current vehicles. As Mcity will incorporate a series of wireless transceivers—both in vehicles and on road fixtures such as light poles—that enable the communication from vehicle to vehicle and from vehicle to environment, Brandmotion will provide its extensive expertise on the integration of in-vehicle components to work with existing displays, sensors and networked systems in the vehicle.

    Brandmotion joins 26 partner companies as participants in the initiative, with a goal to have a viable autonomous network on the streets of southeast Michigan by 2021.

    "The technology involved on the path to the autonomous vehicle has far-reaching potential to save lives, improve efficiency and decrease damaging effects on the environment,” continued Varick. “We’re proud to be a Michigan-based company, working closely with such an innovative group of technology leaders in a project that will change the face of roadways in America and beyond.”

    For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion.com or follow Brandmotion on Facebook at facebook.com/brandmotion.

  • Samsung Leads The Way In Wireless Charging

    s6 on qi puck The newly released Galaxy S6 on a wireless charging puck. Photo Credit: Mobile Syrup

    Phone manufacturers are always looking for the newest features to pack into their smartphones. In a market segmented by so many different brands and choices, its difficult to differentiate one product over another. Companies will often update existing features or add in novelty applications to garner consumer attention, but every so often they will get one that sticks.

    S5 side profile The Galaxy S5, with an unobtrusive Qi wireless charging adapter underneath the battery door.

    Samsung may have seen the trend years ago when Qi wireless charging first started to appear on the market. As far back as their Galaxy S3 flagship smartphone, phone users could remove their battery covers on their devices and see a few metal contacts next to the battery. They weren’t labeled, but did serve a purpose. Samsung had foreseen using wireless charging but never touted the ability. These metal pins were placed there as a way for wireless charging adapters to send power to the battery without having to “install” a permanent accessory in the phone. There was no need for an App either, it was just an effortless way for users to charge their phone

    S5 Group S5 without its battery cover.

    Fast forward to the Galaxy S4 and S5 models, and you’ll still find the same metal pins meant to incorporate wireless charging into the phone. With the release of the newest Galaxy model, the S6, Samsung took the technology a step further and built wireless charging directly into the phone.

    S5 Adapter Group Left: Arrows indicate metal pins for wireless charging adapters. Center: A credit card sized Qi wireless charging adapter for the S5. Right: AN S5 with a wireless charging adapter placed on top of the corresponding metal contacts.

    The Galaxy S6 isn’t the first phone to have Qi wireless charging built directly into the device and surely isn’t the last, but Samsung phone do have a certain ubiquity in the market over competitor’s devices such as the Droid Turbo and Droid Razer Maxx. The Samsung S3,S4 and S5 are some of the most common phones on the market, the S6 will most likely see the same success. As many companies try to outdo one another, wireless charging stands a good chance of becoming a very common feature in this year’s upcoming phones.

    Have a Galaxy S3, S4 or S5? Wireless charging adapters like the one shown in this article are available at www.brandmotion.com/freedomcharge. The one stop shop for all of your wireless charging needs!

  • Which automakers have embraced the wireless phone charging trend?

    Yukon Wireless Charger The wireless charging system found in the 2015 GMC Yukon, seen at the North American International Auto Show.

    When the North American International Auto Show comes to Detroit it becomes apparent why it’s called the Motor City. The event draws thousands of car enthusiasts and industry personnel to experience the upcoming cars for the year. This year was no exception. One of the most notable features being adopted is wireless phone charging. Gadget lovers will rejoice as they no longer have to worry about having a separate charging cable on hand, just set the phone down and go!

    Cadillac-phonecharger-ft Cadillac's hidden charging system behind the display radio.

    Cadillac and General Motors have embraced wireless charging by equipping a number of vehicles in their 2015 line up. Cadillac has the most vehicles with the feature of any automaker. Vehicle buyers can find the feature in the 2015 models of the Cadillac SRX, Escalade, CTS and ATS. You can see wireless charging shine in the stylish interiors of these high-end vehicles in the photo above.

    Chevy and GM have also incorporated the technology into their 2015 Tahoe, Suburban, Yukon and Yukon Denali. Drivers will find the accessory conveniently located in the center console armrest so their phone will never be out of sight and definitely not out of reach. It's standard on the LTZ, or part of an optional $2,900 package on the LT. Brandmotion also offers the al la carte solution, part number FDMC-1273. For model years 2007-2014, use part number FDMC-1272.

    toyota-main The 2015 Toyota Camry wireless phone charger found forward of the gearshift.

    Toyota was one of the first automakers to incorporate wireless phone charging in their vehicles beginning with the 2014 Avalon and now the 2015 Camry and Prius. Buyers can get the charger standard on the Camry XLE trim level. The wireless charging option is not available on the LE, Hybrid LE, and SE. Brandmotion's al la carte solution will ship in February.

    acc-4 The Jeep Cherokee's unique, ski boot-like phone charger.

    For those looking for a vehicle with more utility and the convenience of wireless charging, the Jeep Cherokee may be the perfect fit. Located in the armrest, the wireless charging accessory feature is a ski boot-like clamp that secures the phone while driving.

    14-07-06-lexus-nx-qui-wireless-charger The Lexus NX's wireless charging system, found inside the armrest.

    Rounding out the list of automakers adopting wireless charging is high end car maker Lexus. The company has added the accessory to the available options for the 2015 Lexus NX. This futuristic looking car is a prime candidate for the gadget lover who wants the most up to date vehicle styling with all the latest technology.

    Other OEM manufacturers will be jumping on this emerging technology in the coming years. Ford, Lincoln, Nissan and many others are rumored to have added wireless charging to 2016 vehicles. Maybe next years North American International Auto Show will have double, or triple the number of vehicles offered with the technology. We’ll be sure to fill you in on the newest cars to come equipped with this option.

     

  • Brandmotion Releases 3 Types of Factory Display Radio Interface Cameras

    ford 4 inch with image Pictured is a MyFord 4" Display Radio. Traditionally, a difficult radio to integrate with, Brandmotion now has a solution for.

    Here at Brandmotion, we have noticed a trend that more and more cars are coming with display radio systems instead of the traditional one-color radios. However, most cars do not come with a back up camera that connects into this screen, unless purchased with an expensive trim package. In 2015, we are launching a full line of vehicle specific Factory Display Radio Interface back up cameras. Pay for the safety you want and skip the features you can live without.

    We’ve even tapped into factory radio displays that previously had no solution in the market. The 4” MyFord display now has a Brandmotion solution for virtually any Ford vehicle, including the F150. Also available are kits for GM/Chevy MyLink radios, Chrysler/Dodge/Jeep UConnect radios, as well as Audi, BMW, and Mercedes factory display radios.

    These cameras are designed to look factory and save you time and money on installation. Thanks to their in-line programming module, these kits require no need for dealer reflashing. Each kit comes with everything you need to complete the job. Brandmotion offers bundling options with a next-gen Panasonic OEM camera, or a Universal Snap-in CMOS Camera with parklines, or just the harness and programming module sold separately.

    You’ll find the 3 types of interface kits offered through Brandmotion listed below:

    7773kitsquare

    1) Camera Interface Harness Kit:
    For those that are looking to supply their own camera, we offer the vehicle harnessing and radio interface module by themselves. This is great for custom jobs and work with any camera with an RCA connector. The cameraless kits will feature a 9002-27xx part number.

    8701camera angledsquare

    2) OEM Camera Interface Kit:
    When it needs to look factory, choose our OEM camera option. Included in this kit is all the components you’ll need to tie in to the factory screen, plus, our new Gen 7 Panasonic OEM Camera (part # 9002-8701). This camera sports a crisper and brighter image over the previous generations. When your customer demands the same quality they get from the factory, this is the camera for them. These bundled kits will feature a 9002-87xx part number.

    7603 camera head

    3) Parkline Camera Interface Kit:
    If your customer is looking for parklines, our Universal Snap-in Camera (part # FLTW-7603) is the perfect option for them. Included in this kit is all the components you’ll need to tie in to the factory screen. The small lip-mount camera protrudes slightly near the vehicle’s trunk release and provides the driver with a parklined view of what’s behind them. These bundled kits will feature a 9002-77xx part number.

    Please look at the latest app guide at: Rear Vision Application Guide. For current part numbers and compatibility questions email info@brandmotion.com or call us at (734) 619-1250.

     

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