Brandmotion Insider

  • CASE STUDY: One Leading Expeditor's Journey with Blind Spot Monitoring Systems

    If your company is struggling to grow aftermarket radar blind spot (RBS) sales and profits, and you would like a chance to alter your business path, then we strongly urge you to read this testimonial.

    In 2018, a revealing study was done on crash avoidance systems. It involved seven (7) technologies, including radar blind spot (RBS) systems. The study compared rates of police-reported crashes and insurance claims, with and without the technologies.

    Here are the results they found with vehicles that were equipped with the RBS systems alone:

    - Lane change crashes – down 14%

    - Lane change crashes with injuries – down 23%

    - Insurance claim rates involving damage to other vehicles – down 7%

    - Insurance claim rates involving injuries to people in other vehicles – down 8%

    It’s clear that RBS systems, and crash avoidance technologies in general, are no mere novelty. As shown in the study, they are proven to prevent accidents, so there is an obvious elevation of safety for these systems.

    Car manufacturers are increasingly adopting them as standard equipment on many of their models. Forecasted growth in the market for these technologies is expected to be in excess of 70% over the next four years.

    Radar Blind Spot System sales growth is just as rapid in the aftermarket. However, the quality level that consumers expect from their experience with OEM systems is not yet the standard in the aftermarket. An Expeditor can get “burned” if he or she doesn’t pick the right system – with an obvious negative impact on the customer.

    Allow us to introduce to you one installer who faced such a nightmare in his first year of selling Blind Spot products, and his eventual journey from losing money to making money - despite an increase in the system price he charges his customers

    Meet Kevin McGowan, the Owner and Sales Manager of Auto Trim Restyling. The company's tagline is “The Ambassador of Aftermarket.”

    In 2017, Kevin and his staff began installing numerous brands of RBS systems for customers. These systems were failing at such an intolerable rate, it seemed like someone was sabotaging their business. It led to a very long list of unsatisfied customers.

    Kevin and his company hung on until 2017’s end. Then Kevin assessed the damage. In the entire year, they sold $85,000 worth of these systems. However, thanks to the cost of damage control, they failed to earn a single dime of profit from the products. To say the least, Kevin was fed up. Imagine – investing a whole year in a campaign with nothing to show for it! It wasn’t a matter of switching to a different product – he wanted his company out of the RBS category completely.

    Then, Kevin heard about the OEM performance and quality level of Brandmotion’s RBS products. His staff recommended installing these instead of the other issue-prone products.

    Of course, Brandmotion’s products would cost him more than other brands, but Kevin was already paying more per product anyway, factoring in the cost of all the vehicle comebacks, dealer reimbursements, and most of all, dissatisfied customers.

    Still, Kevin knew Brandmotion’s reputation. He knew that the products were reportedly working far better than other brands. So he and his staff bit the bullet and began installing Brandmotion RBS systems.

    Installations were fairly smooth at first, but Kevin’s team was a bit stuck when it came to sensor calibration. So Brandmotion sent their best technical trainer on a plane to St. Louis to spend a day with Kevin’s team training on installation.

    Kevin had lined up 4 or 5 cars and they worked them together, hands on. This special attention gave Kevin the nerve to wade back into the product category. Dealers were understandably skeptical, but they always trusted Kevin’s judgment and know he is a straight shooter.

    Kevin’s enthusiasm won them over and they agreed to try again, in the dealers’ words, “one more time.” So everything – possibly Kevin’s entire operation – was on the line.

    The risk paid off – big.

    Shortly after, reports from customers were stellar; they were very happy, and they spread the word. Kevin is now doing at least one successful installation per day, resulting in real profits, not losses.

    One of Kevin’s success stories involves a customer who had a dealer install an RBS system that was one of the “other” brands. He had countless problems with the system and returned to the dealer four times to have the issues fixed. The problems remained, and it cost him money each time. Needless to say, this man had every reason to frustrated and dissatisfied.

    Then, after hearing about Auto Trim Restyling, he decided to give Kevin a call. Despite the fact that he would pay twice the amount of money he had already shelled out to the dealer for substandard results, he gave Kevin the go-ahead. His crew installed a popular Brandmotion RBS product.

    The customer was absolutely ecstatic with the results. In fact, the customer was so elated, that he purchased other products from Kevin’s company.

    As one who takes care of his customers, Kevin naturally encouraged the now-happy man to return to the dealer and get reimbursed for all the trouble and expense they caused him. What happened next is remarkable.

    Given how happy Kevin’s company made him, and that the product was working the way it should, he refused to go back to the dealer and fight with them anymore.

    So when you have an outstanding product, like Brandmotion’s Radar Blind Spot System, and you imitate an outstanding installer, like Auto Trim Restyling, you have a winning combination. But when you add to that the effort of taking care of your customers, their peace of mind is an important part of the overall value of the experience.

    Kevin had this to say about the experience:

    “This makes a powerful statement, and it tells me two things. One, we need to take care of our customers in this industry, and two, we know that we are on the right track when it comes to a quality brand like Brandmotion. The guy was so happy about the Brandmotion RBS system that he just wanted to be free of the dealer. And, he recognized that he was given tremendous value, the most of which came from a product that worked.”

    Kevin’s experience is an exceptional one. Ironically, he also emphasized that his was not an isolated case. He knows quite a number of installers in the same boat.

    What about your company?

    If you’re facing any of these things, mostly the lack of quality in the products you install, then we should talk.

    Maybe with your help, we can make these kinds of positive experiences the rule, rather than the exception. Think about this:

    Your customers expect the best when it comes to aftermarket products, especially safety-related products such as radar blind spot systems – and they expect them to work correctly.

    After all, they’re concerned about safety for themselves and their families. A defect in the system, whether in design or installation, could mean one more accident that could have been prevented.

    Finally, you may be weary of paying more to offer these products to your customers. However, customers who value quality are quite willing to pay for it, especially when the products have a proven success rate. Brandmotion products are of high quality and they work. When it comes to safety, too, you can’t put a price on that.

    We offer unequaled installation training, and our well-crafted installation instructions will help you get these units up and running.

    You, as an installer or tech, expect the same things your customers do. With Brandmotion, you can deliver it to them.

    ___________________________________________________________________________________________________

    If you are interested in becoming a part of the Brandmotion team,

    please contact Jason Furr for more details.

    Email: jfurr@brandmotion.com  |  Phone: 734-619-1250 x740.

    ___________________________________________________________________________________________________

    About Brandmotion: Brandmotion is in it’s 13th year of working continuously to reduce the number of lives lost on our roads due to traffic accidents. Specializing in the design, integration, and distribution of emerging automotive safety, mobility, and convenience technology.  Brandmotion is a recognized leader among aftermarket installers of mobile electronics and was awarded "2016 SEMA PRO Manufacturer of the Year" honors at the SEMA Show in Las Vegas.

    Learn more at www.brandmotion.com and follow us on Facebook, Instagram @brandmotion and @summitview_offroad, Twitter @brandmotion, and LinkedIn.

  • Brandmotion Earns Best of Show Award at SEMA 2018

    Southfield, Michigan, November 13, 2018: Aftermarket Automotive product safety leader Brandmotion earned a Best of Show award and several media awards at the 2018 SEMA show held in Las Vegas October 30 through November 2.

    Lucas Frank, Director of Product Development & Operations accepts the awards at the SEMA New Products Breakfast in Las Vegas. Lucas is accompanied by fellow Brandmotion employees Austin Rivera and Jillian Ouvry.

    SEMA recognized Brandmotion with the Best New Van/Pick-up/Sport Utility Product award for Brandmotion’s Radar Blind Spot System with Cross Traffic Detection.  This product provides consumers with the option of outfitting their vehicles with an automotive OEM-grade safety product that is typically only available on new vehicles.  Along with receiving this award, Brandmotion also took home five Global Media Awards for their newest products including the Radar Blind Spot system and the Trailer Rear Vision System.

    This is the 6th year that Brandmotion has earned recognition at the SEMA show. 

    Lucas Frank Director of Product Development & Operations and Brandmotion employee Jillian Ouvry stand with SEMA Chairman Wade Kawasaki.

    “It is truly an honor to receive these awards”, said Brandmotion Founder and President Jeff Varick. “This kind of recognition helps drive us to continue our pursuit to reduce the number of lives lost on our roads. We have built our reputation and success over 14 years on a steady flow of innovative products and ideas that help our customers grow.”

    Best New Van/Pick-up/Sport Utility Product Award for Brandmotion's Radar Blind Spot System with Cross Traffic Detection.

    During its 13th year of serving the aftermarket, Brandmotion has continued to extend its product portfolio and capabilities focused on improving the safety of drivers on the road. These categories include Towing Cameras, Offroad Adventure Cameras, Wireless Smartphone charging, and true OEM-based Blind Spot Detection and Monitoring.

    To read more about Brandmotion’s award winning Radar Blind Spot System with Cross Traffic Detection click here

    To read more about Brandmotion's Trailer Rear Vision System click here

     

    About Brandmotion: Brandmotion is in it’s 13th year of working continuously to reduce the number of lives lost on our roads due to traffic accidents. Specializing in the design, integration, and distribution of emerging automotive safety, mobility, and convenience technology.  Brandmotion is a recognized leader among aftermarket installers of mobile electronics and was awarded "2016 SEMA PRO Manufacturer of the Year" honors at the SEMA Show in Las Vegas.

    Learn more at www.brandmotion.com and follow us on Facebook, Instagram @brandmotion and @summitview_offroad, Twitter @brandmotion, and LinkedIn.

  • Brandmotion Releases New Additions to the SummitView Off-Road Product Line.

    Southfield, Michigan: Brandmotion, a leading innovator of automotive safety technology is continuing its strong ties with the off-road community by providing two new additions to the SummitView™ Off-Road product line. The SummitView™ Jeep Wrangler JK Front and Rear Camera System and the SummitView™ Jeep Wrangler JK Quad-Camera with DVR System  are two off-roading solutions that remove visual barriers making everyday driving and trail-riding safer.  

    “At Brandmotion we focus in providing our customers with the best safety, mobility, and convenience features for their vehicles”, said Jeff Varick, President and Founder of Brandmotion. “Our camera systems provide enhanced visibility for a variety of situations - everything from hill and rock climbing to parking in tight spaces.”

    Brandmotion's Jeep Wrangler JK Quad-Camera with DVR System

    Often times, off-roaders will use a spotter to help guide them through difficult obstacles. With Brandmotion’s SummitView™ Jeep Wrangler JK Quad-Camera with DVR System the driver can now see four different views from inside the vehicle.  The system acts as an internal spotter helping you pick the right line when trail riding. Our Rock Cameras provide drivers with a 185° viewing angle in front of each wheel.  It also includes a front winch camera that can be mounted above, below, or behind the winch fairlead or directly onto the bumper. Our patented adjustable CMOS rear-view camera is specially designed for aftermarket tires and has a 170° viewing angle that helps eliminate blind spots. Each kit comes with a 7” DVR display which shows all four views simultaneously making it the ultimate technical trail driving aid.

     

     

    Brandmotion's Jeep Wrangler JK Front and Rear Camera System

    The SummitView™ Jeep Wrangler JK Front and Rear Camera System provides a 185° view in front of the vehicle as well as 170° view in rear. The adjustable CMOS rear-view camera comes with optional parking lines which are automatically displayed on your factory display radio when the vehicle is in reverse. With this seamlessly integrated two-camera system there is no need to add buttons or switches to toggle between camera views.  All front cameras and Rock Camera systems are equipped with waterproof connectors, rugged nylon housing, and they can easily be painted to match the vehicle’s color.

    “We thoroughly enjoy being a part of the extended Jeep Wrangler community,” said Varick. “Our desire is to enable safe and memorable experiences which drives us to continue to design and integrate safety technology into existing vehicles. With our Front and Rear Camera System or our Quad-Camera System, there are no limits to the adventures that await.”

     

    To learn more about our SummitView™ Jeep Wrangler JK Quad-Camera with DVR System, check out this YouTube video from AdventureDex: https://youtu.be/K3006QTrIvk

     

    To see a full product review visit: https://youtu.be/CcPik3GkLbI

     

    To check out our other SummitView™ Offroad cameras visit: https://www.brandmotion.com/summitview-1.html

    About Brandmotion: Brandmotion is in it’s 13th year of working continuously to reduce the number of lives lost on our roads due to traffic accidents. Specializing in the design, integration, and distribution of emerging automotive safety, mobility, and convenience technology.  Brandmotion is a recognized leader among aftermarket installers of mobile electronics and was awarded "2016 SEMA PRO Manufacturer of the Year" honors at the SEMA Show in Las Vegas.

    Learn more at www.brandmotion.com and follow us on Facebook, Instagram @brandmotion and @summitview_offroad, Twitter @brandmotion, and LinkedIn. 

  • Brandmotion's Summer 2018 Interns

    As the Summer of 2018 comes to a close, we would like to acknowledge the great work our team has accomplished this summer, thanks to the help of our summer interns. This year's group of interns comprised of a diverse group of motivated individuals hailing from different parts of the state with various backgrounds.

    For this article, we asked each of our interns to fill out a short questionnaire on their experience here at Brandmotion:

    Ryan Shafer

    Ryan Shafer, University of Michigan, Ann Arbor '21
    • Title: Electrical Engineering Intern
    • School: University of Michigan, Ann Arbor
    • Major: Electrical Engineering
    • Graduation year: 2021
    • Hobbies/Interests: playing basketball, reading, boating, and watching sports
    • Career Goals: Start my own company

     

    What did you like the most about your internship? My favorite parts about my internship was the ability to serve in a variety of roles, seeing my work make a major impact on the company, and also the people that I worked with.

    What were your main projects for the Summer? My main projects for the summer included working on the Tampa Hillsborough Expressway Authority Connected Vehicle Pilot and a product development plan. I carried out many tasks that utilized technical skills and project management skills.

    How does your experience as an intern at Brandmotion contribute to your career goals?

    Working at Brandmotion allowed me to serve in a variety of different roles and develop a vast array of both engineering and business skills. These skills will allow me to have an advantage going into my career as an engineer.

    Kevin Bouchard

    Kevin Bouchard, Eastern Michigan University '18
    • Title: Product Design Intern
    • School: Eastern Michigan University
    • Major: Product Design and Development
    • Graduation year: December 2018
    • Hobbies/Interests: Fishing, Video games, Marvel Movies, and Cars
    • Career Goals: To play a role in the world of automotive safety

     

    What did you like the most about your internship? The thing I enjoyed most about the internship was the nature of working for a smaller company. I had the chance to experience so many different activities. The culture around the office was more like a family compared to what you might see in a larger company.

    What were your main projects for the Summer? Developing our design process and moving the company to a new project management software was one of my major tasks. It gave me an opportunity to help streamline operations and play a role in how we go about completing projects in the future.

    How does your experience as an intern at Brandmotion contribute to your career goals?More than anything, this internship has given me a stronger drive towards developing useful skills so that I can play an even bigger role in developing products that will keep people safe on the road. 

    Harnet Estifanos Teklay

    Harnet Teklay, Lawrence Technological University '19

     

    • Title: Business Planning Intern
    • School: Lawrence Technological University
    • Major: MS in Electrical and Computer Engineering
    • Graduation Year: Dec 2018
    • Hobbies/Interests: Soccer/ Movies/ Traveling/ Helping People
    • Career Goals: To be a qualified professional Electrical Engineer

    What skills have you have you gained or further developed as a result of your internship?

    • Communicating with clients in a professional way.
    • Understand the concept of connected vehicle technology deeper.
    • Creating work plans or work proposals for a new projects.
    • Gain knowledge of physical vehicle equipments.

    What were your main projects for the summer? TU Automotive Detroit 2018, Connected Vehicle Business Tracking, and Connected Vehicle RFQ/RFI and Cost Estimation.

    How does your experience as an Intern at Brandmotion contribute to your career goals?My experience at Brandmotion has given me the opportunity to understand Connected Vehicle technology and Business development. For my future career goals, I believe I can work in tasks related to both Connected Vehicle and business development. I also believe it will help me one day start my own business.

     

    Dan Kendra

    Dan Kendra, Eastern Michigan University '19
    • Title: Marketing Intern
    • School: Eastern Michigan University
    • Major: Marketing
    • Graduation year: 2019
    • Hobbies/Interests: Oil painting, fishing, camping, backpacking, guitar, photography, softball, video games, watching sports, and reading
    • Career Goals: Marketing Manager / Director / Own a business

     

    What did you like the most about your internship? Every day I was presented with new challenges and was pushed to expand my marketing knowledge far beyond my education at EMU thus far. I was also given the opportunity to travel to an off-road Jeep festival where I was able to use my photography skills to capture some really great content for our social media. 

    What were your main projects for the Summer? My main project was to help grow the company's social media presence. After some research, I developed a strategy and plan for Brandmotion. With analytics and a few tweaks here and there, I was able to double the company's following on Social Media, increase web traffic derived from social media from 2% to 10%, and increase sales directly correlated with social media efforts.

    What skills have you gained or further developed as a result of your internship? I would definitely say that I have further developed my analytical skills by measuring and interpreting data to modify strategies and drive key decisions. I have also gained a greater understanding of the business environment and business / marketing processes. 

    Prathamesh More

    Prathamesh More, Western Michigan University '18
    • Title: Operations & Purchasing Intern
    • School: Western Michigan University
    • Major: Industrial Engineering
    • Graduation year: December 2018
    • Hobbies/Interests: Traveling, adventure sports, Football, chess and sometimes cooking.   
    • Career Goals: Operations, Continuous improvements or Manufacturing Engineer

     

    What did you like the most about your internship? A lot of new experiences and a challenging work environment, where I can undertake a number of projects and make each day a different and exciting one to work in. Along with this I got to work with amazing people which helped me learn new skills and gain valuable knowledge that I can apply in my career.

    What were your main projects for the Summer? My main projects included updating the process flows, updating the standard operating procedures, production scheduling and Inventory Management.

    How does your experience as an intern at Brandmotion contribute to your career goals?As an intern at Brandmotion, I got a chance to experience a professional environment where I got to learn and explore my ideas for practical implementation of the knowledge gained during my master’s degree, improving my time management skills and enabling me to set the foundation for my career as an Operations or Manufacturing Engineer.

     

    Brandmotion is dedicated to helping develop college students so that they have the skills necessary to attain their career goals. For more information on internships at Brandmotion, email careers@brandmotion.com or look for us at your school's career fair this fall!

     

     

     

     

     

     

     

     

     

     

     

  • Working to Reduce Blind Spot Related Accidents: Brandmotion Releases New Radar Blind Spot System with Cross Traffic Detection

     

    Southfield, Michigan: The importance of carefully checking your vehicle’s blind spots has been ingrained in our minds since our first time behind the wheel. Yet even with the proper training, these visual impairments still pose a serious threat to drivers and other motorists.

    Blind-spot related auto accidents occur all too often in the U.S. According to the National Highway Traffic Safety Administration, in 2013 it was estimated that there were roughly 840,000 blind-spot related accidents.* However, a recent report shows that radar blind-spot and collision avoidance systems are helping to reduce that number. In 2015, Jessica Cicchino, Vice President of the Insurance Institute for Highway Safety (IIHS) analyzed 5,000 accidents that radar blind spot warning is designed to prevent. She found that the rate of single vehicle, side swipe collisions was 11% lower in vehicles with these warning systems.**

     

    Although it is apparent that radar blind spot systems help reduce traffic accidents, the adoption of this technology has been slow. According to Cicchino, just 9% of 2017 vehicles offered Radar Blind Spot as standard equipment.** Brandmotion’s continued mission to reduce automobile accidents by offering consumers retrofit safety technology onto their existing vehicles has propelled them to release their newly-upgraded Radar Blind Spot System - with universal application for vehicles 2007 and newer!

    Brandmotion's New Radar Blind Spot System with Cross Traffic Detection

    Brandmotion’s new Radar Blind Spot System not only monitors your blind-spots for safe lane changes, but can also detect approaching objects from the side while your vehicle is in reverse with it's class-exclusive cross traffic-detection. The system eliminates 85% of false warning triggers by comparing your vehicle’s speed to the speed of a detected object to accurately assess whether the object in your blind-spot poses a risk.

    When a real risk is identified, the system triggers an audible and visual warning alert, preventing dangerous lane changes. The system’s visual indicators are integrated cleanly at the bottom of the windshield pillar with no exposed wires. The radar’s detection range has been increased to 40 feet  (about the same length as a semi-trailer). The new system’s units are also 50% smaller than the original’s units, allowing it to easily package on more vehicles.

    Brandmotion’s blind-spot technology is helping to make vehicles safer and prevent blind-spot related accidents. Brandmotion’s RDBS-1500 can improve the safety of you, your passengers, and those you encounter on the road. When it comes to safety, convenience, and innovation, you can always count on Brandmotion as your trusted source of integrated safety technology.  

    About Brandmotion: Brandmotion is in it’s 13th year of working tirelessly to reduce the number of lives lost on our roads due to traffic accidents. Specializing in the design, integration, and distribution of emerging automotive safety, mobility, and convenience technology, Brandmotion is a recognized leader among aftermarket installers of  mobile electronics and was awarded "2016 SEMA PRO Manufacturer of the Year" honors at the SEMA Show in Las Vegas.

    Sources:

    * Blind Spots Are to Blame for Many Accidents, So Know the Dangers: https://www.gerbercollision.com/articles/blind-spots-are-to-blame-for-many-accidents-so-know-the-dangers

    ** New report shows how many accidents, injuries collision avoidance systems prevent, by Phil LeBeau: https://www.cnbc.com/2017/08/22/new-report-shows-how-many-accidents-injuries-collision-avoidance-systems-prevent.html

  • Eliminate Damage to Your Vehicle When Parking: Brandmotion Releases Switchable Front or Rear 4 Sensor Parking System

    Southfield, Michigan: Maybe you have experienced a situation where you pull up to a curb and hear that ominous “SCRAAAAPE”, as your lower fascia hits the curb in front of you. Or a situation where you back into that tight parallel parking space and hear the fateful “THUD” of your back bumper striking the vehicle behind you. These types of “fender benders” happen to countless drivers in simple parking situations. Whether your vehicle has restricted visibility, a low front-end, or you find yourself having to park in tight spaces, Brandmotion has an innovative solution to help you avoid expensive damage to your vehicle’s front or back end.

    Brandmotion’s Switchable Front or Rear Parking System includes 4 parking sensors that can be programmed to work on the front or rear of your vehicle. The kit includes an LED display with a visual range indicator that shows the distance to an object. The display’s built in speaker will sound an audible alert that will increase in volume as your vehicle gets closer to an object (curb, wall, or another vehicle). With multiple mounting options, the display can be placed upside down and in the back of your vehicle so that you can view it in your rear-view mirror while backing up.

    The kit also includes 2 sets of sensor adapters used for changing the sensor angle at 4° and 8°, allowing for placements on varying vehicle bumper shapes. The kit can also be used with a spare tire on the rear of your vehicle, and can be calibrated to account for the width of the spare tire.

    Brandmotion’s new Switchable Parking Sensor is an invaluable and easily installed solution that eliminates the risk of damaging your vehicle when trying to park. When it comes to keeping you and your vehicle safe, you can always count on Brandmotion as your trusted source of integrated safety technology.

    About Brandmotion: Brandmotion is in it’s 13th year of working tirelessly to reduce the number of lives lost on our roads due to traffic accidents. Specializing in the design, integration, and distribution of emerging automotive safety, mobility, and convenience technology, Brandmotion is a recognized leader among aftermarket installers of mobile electronics and was awarded "2016 SEMA PRO Manufacturer of the Year" honors at the SEMA Show in Las Vegas.

  • A Solution for Backing Your Trailer: Brandmotion Releases New Trailer Camera System

     

    Southfield, Michigan: Backing up a trailer can be a complicated and lengthy process. Maybe you have been in a similar situation; one filled with confusion and a good amount of frustration between you and your spotter. However, the difficulty in backing up your trailer arises from one main issue: The inability for you to see behind the trailer you are towing.

    Imagine if you had complete vision behind your trailer. That exhausting process between you and your spotter could be completely eliminated, and you could have your trailer where you want it in a matter of seconds. Brandmotion’s Trailer Camera System is an innovative towing solution that dramatically improves your ability to back a trailer into the desired spot.

    Brandmotion's Trailer Camera offers the first auto - connect integration to factory display radios.

    Speaking on the company’s recent product release, Brandmotion Founder and President Jeff Varick said, “We’re very excited to introduce the first auto-connect trailer towing camera system for GM, Ford, and Chrysler/Jeep/Dodge/Ram factory display radios.  Trailer cameras aren’t new, but we’ve taken the time and hassle out of connecting a trailer camera to a tow vehicle, by offering the first auto-connect integration to factory display radios. Simply connect your trailer with an installed Brandmotion trailer camera to your truck or SUV tow vehicle, and the system instantly switches from displaying the factory tailgate camera to the Brandmotion trailer camera.

    Brandmotion's Trailer Camera

    The new camera system is an excellent solution for power-sport, marine, RV, farming, and equestrian trailers. Each system comes with a waterproof, rust proof, vehicle mounted quick connect cable, and a waterproof, shockproof stand alone camera.  Brandmotion also offers a unique dual camera System with a monitor display; One for backing up, and one for watching the contents of your trailer. This is an ideal application for checking on valuable cargo without leaving the vehicle while still seeing behind your trailer (auto-detect is available on factory display integrations only). When it comes to safety, convenience, and innovation, you can always count on Brandmotion as your aftermarket, vehicle safety electronics provider.

    About Brandmotion: Brandmotion is in it’s 13th year of working tirelessly to reduce the number of lives lost on our roads due to traffic accidents. Specializing in the design, integration, and distribution of emerging automotive safety, mobility, and convenience technology, Brandmotion is a recognized leader among aftermarket installers of 12V mobile electronics and was awarded "2016 SEMA PRO Manufacturer of the Year" honors at the SEMA Show in Las Vegas.

  • Visit us at The Work Truck Show

    The must-attend event for the work truck industry. North America's largest work truck event is your once-a-year chance to see all of the newest industry products.

    Come by and see us in booth # 4385!

  • SEMA 2015

    As we close out 2015 and look back on another successful appearance at SEMA, we are grateful for bringing home an award, but also a confirmation of customer needs and evolving market trends.

    moty award greyscale

    Brandmotion was crowned SEMA PRO Council’s 2015-2016 Manufacturer of the Year at SEMA this year.  We were humbled and maybe a little surprised to be taking this award home as a company that just celebrated its 10th anniversary.  But, we take it as strong encouragement to keep doing what we have been doing in terms of product quality, design and customer care. Thanks to all of you who voted for us.

    booth

    At the show, we debuted a range of new vehicle safety accessories, including one that takes Brandmotion into the emerging Advanced Driver Assistance Systems (ADAS) category.

    ADAS with highlighted vehicles

    New safety technology such as forward crash avoidance and lane departure warning devices are becoming more common on vehicles rolling off assembly lines. For vehicles without the technology, the ADAS+ is an easy-to-install accessory that gives drivers the same features they’d find on newer vehicles with high-end trim levels. The ADAS+ provides drivers with frontal collision and lane departure warnings utilizing a sophisticated HD camera. In the event of an accident, the system also features a DVR that automatically creates a video event when the unit senses an impact, or, manual recording with the touch of a button.

    F150 with 360 circle2

    As back up cameras become mandatory over the next few years, new camera systems will improve on the benefits and user experience. Brandmotion’s newest 360º Vision System provides drivers with a full 360º view of their vehicle’s surroundings.  The first system released is for 2004-2015 Ford F-Series trucks, with a number of other vehicle-specific solutions in the coming months, including the Jeep Wrangler.  For that vehicle, a 360 vision system bring huge additional benefits when trail riding or hill climbing.   Imagine, no rock or tree branch spotter required!

    4550 edited

    In addition to ADAS+, our new Mobileye display mirror allows vehicle owners with the Mobileye 560 System to swap out their existing Eyewatch display for an Authentic OEM frameless mirror with embedded Mobileye display. The new mirror gives the vehicle a factory look with no exposed cables or adhesive-mounted, dash displays.  Seamless integration for a popular aftermarket collision avoidance system.

    mustang approaching curb

    Rounding out a strong new product lineup at SEMA was our updated Curb Alert parking sensor, the Curb Alert Park View PRO and its complementary line of new dual camera display interfaces for factory displays. Park View PRO features infrared parking sensing with the addition of a signal output to activate an interface’s second (front facing) camera input. A view of what’s in front of the vehicle is activated as the vehicle approaches a curb, or wall, letting the driver know exactly how close their vehicle’s front end is.

    These unique new vehicle accessories are part of Brandmotion’s evolving product line-up. Expect more new and exciting announcements as the year progresses, and thank you again from all of us, for making us the SEMA PRO Council 2015-16 Manufacturer of the Year.

  • Biggest Opportunities in Rear Vision for 2015

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    Even though the federal mandate for standard rear vision in all vehicles by mid-2018 inches closer, there are a large number of new vehicles still rolling off assembly lines without a rear view camera. Back up cameras are still in demand from the aftermarket, and will be for the foreseeable future.

    As a service to our great installers, the team here at Brandmotion has put together a complete list of the top Rear Vision opportunities by vehicle make, model and trim level. This guide will help indicate where the market is for aftermarket backup cameras. Below are just a handful of the makes and models with gaps in standard rear vision.

    Chrysler / Dodge / Jeep Vehicles
    2012-jeep-wrangler-unlimited-altitude-edition-photo-ExtremeTerrain

    Chrysler group vehicles present one of the largest markets for rear vision. Leading the group in rear vision opportunity gaps is the Jeep Wrangler. There are currently no rear vision cameras offered from the factory for the Wrangler, and with 175,000 of them sold in the US in 2014, that’s a BIG market. Rounding out the list are the Dodge Charger and Journey, as well as the Jeep Grand Cherokee, all with $1,000+ rear view camera packages.

    RAM
    ramtruck

    Installers dealing with RAM trucks will be happy to see a large money making opportunity for the popular line of pickups. Cameras are offered as options on all but the higher trim levels (Sport and Laramie). These systems can range in price from a few hundred dollars (if there is already a display screen) to over $1,000 for packages including the display and camera. Installers should expect to see rear vision business from the lower trim level Ram trucks hitting the road throughout 2015.

    GM / Chevy / Cadillac Vehicles
    chevrolet-lineup-b

    You’ll find a host of General Motors vehicles still coming without cameras. Among the most notable are the Chevy Silverado, Malibu, Impala and Cruze. Impala buyers could be paying upwards of $1,100 for a factory camera and those looking to purchase a Malibu will find camera options with a range in prices from $1,125 to $1,850. For truck buyers considering a new Silverado, they’ll be looking at upgrading to LS trim to just have the option to purchase a camera for $325, other camera packages start at $1,000 to $1,600 for the Work Truck and LT/LTZ trim levels respectively.

    Customers buying a high end vehicle like the Cadillac ATS will also be disappointed to see that rear vision isn’t standard on all trim levels. They can expect an extra $1,435 for the CUE and Surround Sound package.

    These vehicles represent a large portion of GM vehicle sales, perfect for the installer or expeditor targeting these dealerships to increase rear vision sales.

    Ford / Lincoln
    2014 Ford F-150 STX SuperCrew

    While Ford has started to include cameras with most of its fleet, the new F150 still leaves room for installers to capitalize on rear vision sales within the XL trim level. Back up cameras for the F150 command a $1,800 to $2,000 price tag!

    Audi
    range

    There are a surprising number of opportunities for Audi vehicles! New car buyers could be paying upwards of $4000 to get camera on a SQ5 and many thousands of dollars for other vehicles from the manufacturer. With many of the vehicles coming without a rear view camera option, installers will have a field day offering cameras to protect high end vehicles from backover accidents!

    BMW
    2013_bmw_m6_us-version_38_1600x1200

    BMW vehicles have a surprising amount of open gaps for rear view cameras in all vehicle models except the 6 and 7 Series. Buyers could be looking at a $950 to $1,800 price tag, with some models approaching $4,000 to add a camera and other features!

    Brandmotion is proud to supply the professional installer with solutions for all these vehicles listed above and more!

    Looking to offer Brandmotion rear vision products to your customers? Contact us today for more information and to become a dealer!
    P: (734) 619-1250
    E: Info@brandmotion.com
    W: www.brandmotion.com

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