Monthly Archives: October 2013

  • Brandmotion Welcomes Kelly Majlinger as Company Opens New Headquarters

    New account manager to support sales force, enhance customer communication

    SOUTHFIELD, MICH. – October 23, 2013 – Premier aftermarket supplier Brandmotion announced it has hired Kelly Majlinger as account manager. The appointment enables the Michigan-based provider of Authentic OEM™ devices to improve its customer support efforts as the company acclimates to its new, larger corporate headquarters.

    Majlinger has more than 20 years of experience in business-to-business marketing and has excelled in the development of new sales channels. In her new role, Majlinger will work directly with field representatives to create customized marketing programs for retail and commercial customers, and to deliver educational resources to better inform resellers and technicians on the features and installation specifics of Brandmotion products.

    Kelly Majlinger, newly appointed account manager at Brandmotion Kelly Majlinger, newly appointed account manager at Brandmotion

    “I am very happy to be part of such a dynamic and innovative team,” said Majlinger. “With roots in the OEM space, Brandmotion is a company that focuses on quality and reliability first in everything it sells. My extensive experience in building and implementing solid support programs will hopefully help the company better its already high standards.”

    Majlinger will work from the company’s new headquarters, located in Southfield. Acquired and designed with room for growth, the 10,000-square-foot facility effectively doubles the company’s space and consolidates all of Brandmotion's services under a single roof.

    “We got to the point where our ability to service our customers was hindered by our space,” said Brandmotion President Jeff Varick. “Prior to the move we had different operations in different locations, which made many aspects of our business inefficient. The move centers all of our resources on taking care of our customers by reliably delivering products and support.”

    Kelly Majlinger can be reached at kmajlinger@brandmotion.com. Brandmotion’s new headquarters is located at 21518 Bridge Street, Southfield, Michigan 48033. Phone numbers remain unchanged. For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion.com or follow Brandmotion on Facebook at facebook.com/brandmotion.

  • Brandmotion Brings Quality to Off-Roaders with Eklips

    Innovative sun visors combine versatility and toughness for multiple environments

    SOUTHFIELD, MICH., October 21, 2013 – Brandmotion, Michigan-based supplier and manufacturer of Authentic OEM™ products and solutions for the automotive aftermarket, has added another practical yet stylish vehicle enhancement to its product line. With the introduction of Eklips, enthusiast-engineered side window visors designed for the Jeep Wrangler, the company has extended its applications for the vehicle beyond the confines of paved surfaces.

    Eklips visors solve the problem of insufficient sun protection from standard visors, which must be flipped to the side to block glare through the driver and passenger window areas. “First of all, front visors don’t do an effective job on these areas because they are not big enough,” said Jeff Varick, president of Brandmotion. “And second, if you’re off-road and constantly changing directions on open spaces or on a trail, you don’t want to keep flipping the visor back and forth.”

    When not in use, the Eklips visor folds upward and follows the contour of the side roll bar. When not in use, the Eklips visor folds upward and follows the contour of the side roll bar.
    The Eklips side window visor effectively protects against glare. It attaches easily with Velcro straps and can fit around the optional grab handle. The Eklips side window visor effectively protects against glare. It attaches easily with Velcro straps and can fit around the optional grab handle.

    Eklips visors attach to the roll bar on any Jeep Wrangler built from 1987 to the present. The innovative design allows the visor to flip down into a rigid position for maximum glare protection. When not needed, the visor flips up and molds to the contour of the roll bar, unobtrusive and ready for re-use. Eklips visors are also designed to fit around roll bar handles.

    Externally, Eklips visors feature lightweight, durable fabric that is treated to stand up to the elements and resist sun fade. Each is secured in place using Velcro® straps, which allow for simple removal and adjustment. The fabric encases a flexible, stainless steel construction that prevents rust and ensures superior performance year after year.

    Each Eklips visor carries a factory-match warranty. The visors are available and shipping in singles (Part No. 2000-4301; MSRP $59.95) or in sets of two (Part No. 2000-4302; MSRP $109.95).

    Authorized dealers can access and download a sell sheet for Eklips visors, as well as sales tools and information on many more Brandmotion products, by logging into the Brandmotion Dealer Central website at dealer.brandmotion.com. For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion.com or follow Brandmotion on Facebook at facebook.com/brandmotion.

     

  • Jeff Varick, president, joins SEMA PRO Select Committee

    Congratulations to Jeff Varick, president, on joining the SEMA PRO Select Committee. Read all about it here:

    Select Committee Members Share Their Vision and Passion for PRO and the Industry

    SEMA PRO meeting

  • Federal Recommendations

    We like to follow industry related news at Brandmotion. Just last week, CE Outlook published an article, "New Backup Camera Action Taken by Fed". The big question we had was: Will the government mandate vehicle manufactures to include backup camera systems in new vehicles? The short of it: No. "...it will recommend that new cars include backup camera systems but it fell short of making the cameras mandatory." Read the article to find out all the details.

    Screen Shot 2013-10-01 at 8.42.59 AM

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