Monthly Archives: July 2014

  • Inductive vs. Conductive Wireless Charging

    Wireless Charging: Inductive vs. Conductive
    There’s no doubt about it; wireless charging is becoming the new standard for charging electronic devices. However, many users are still uncertain as to how wireless charging actually works.

    There are two different methods that are currently being used to wirelessly charge electronic devices: inductive charging and conductive charging.

    What is inductive charging?
    Inductive charging uses an electromagnetic field to facilitate the exchange of energy between two objects. Inductive charging works by using an induction coil placed within a charging station to create an electromagnetic field. A second induction coil, placed on the portable device being charged, takes power from the electromagnetic field and converts it into an electrical current that is used to charge the device.


    What about conductive charging?
    Conductive charging is a method that requires a physical connection to be made between the portable device’s battery and the charging station. Special attachments are made that are fitted to the electronic device, making it compatible with the charging base. The wireless charging base is able to detect when a compatible device has been placed on it, and passes an electrical current from the base to the electronic device through the special attachments.

    What’s the difference?
    The main difference between the inductive and conductive charging is that conductive charging requires a physical, metal-to-metal connection to be made in order to work, while inductive charging can be achieved through a variety of different surfaces.  There are clear advantages and disadvantages to each method, but the Qi (inductive) method provides more opportunities for the development and future applications of wireless technology, using multiple materials and surfaces.

    Car and cell phone manufacturers alike, are turning to Qi, and making it the go to standard for wireless charging. The technology is becoming more common and is being featured in more and more devices, as well as the newer car models.

    Be on the lookout for Qi enabled devices and the cars in the very near future.

  • Brandmotion Ships Vehicle-Specific Wireless Charging Phone Kits

    Initial mix of four models includes universal “trim to fit” version


    SOUTHFIELD, MI, July 8, 2014 (SDG MEDIAWIRE) – In 2015, The Toyota Camry will join the 2014 Jeep Cherokee, 2014 Toyota Avalon and a handful of other vehicles as the only ones to be equipped with wireless phone charging from the factory. Well before that, Brandmotion will make custom-fit wireless charging a reality for just about every other vehicle on the road today. The Southfield, Mich.-based provider of innovative, vehicle-specific safety, convenience and customization solutions announced it has begun to ship the first four kits in its FreedomCharge line.

    FreedomCharge features a sturdy charging surface that is shaped to fit the available console tray on a specific vehicle. Designed for professional installation, it connects directly to the vehicle’s electrical system so that no wires are seen. For vehicles that the line does not currently cover, one kit features a pad that can be professionally cut to fit any console tray or flat surface up to 10.5 by 7.5 inches, and installs with the same invisible hard-wired connections.


    “We anticipate the carmakers will be the catalyst for a major marketing push outlining the benefits of wireless charging in the car,” said Jeff Varick, president of Brandmotion. “Our message on top of that is simple – you can get the same benefit they are offering in new cars, in a kit that’s made specifically for your car – today. And for a whole lot less than buying a new car.”

    FreedomCharge is built to the Qi (pronounced “chee”) standard, which is the same standard used by all major automakers, smartphone builders and most accessory manufacturers. This ensures its compatibility with new smartphones and devices as they are introduced. The liquid-resistant pad surface stands up to internal temperatures and can be cleaned with a damp cloth. It will not harm, nor will it be damaged by, devices or objects placed on its surface that are not Qi-enabled.

    Currently available models include Part No. FDMC-1220 for the 2013-2014 Ford Fusion; Part No. FDMC-1240 for the 2011-2014 Toyota Camry; and Part No. FDMC-1260, which fits 2009-2014 Ram trucks with bucket seats. Part No. FDMC-1210 is a customizable kit in which the charging pad can be cut to fit an available flat console tray area.

    Two adapter sleeves are shipping to fit late-model iPhone models that do not feature built-in wireless charging. Part No. FDMC-1105 fits around the iPhone 5 and 5S, and Part No. FDMC-1106 works with the iPhone 4 and 4S. Additional sleeves will be made available for phones not equipped with wireless charging.

    Brandmotion is also shipping a home charging kit, Part No. FDMC-1100, which plugs into a 110-volt outlet and includes the charging mat.

    Brandmotion will continue to expand the FreedomCharge line with new vehicle applications every month. For more information, contact Brandmotion at (734) 619-1250, visit or follow Brandmotion on Facebook at

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