Brandmotion Insider

  • Suppliers Say New Rearview Camera Mandate May Boost Aftermarket

    A recent ruling by the National Highway Traffic Safety Association (NHTSA) requiring back-up cameras in all new vehicles by the 2019 model year is being welcomed by aftermarket companies who already produce these important safety devices. Read all about it here.

  • Brandmotion Ships 3 Rear Vision Kits for Jeep Wrangler

    Innovatively designed series is the first aftermarket solution

    SOUTHFIELD, MICH. – February 13, 2014 (SDG MEDIAWIRE) – Brandmotion, premier provider of Authentic OEM™ components for the aftermarket, has announced it is shipping three Rear View products for the Jeep Wrangler. The kits, which are currently only available in the aftermarket from Brandmotion, enable installation of a rear view camera on models from 1997 to 2014.

    “Rear vision on the Jeep Wrangler has been a sought-after solution for some time,” said Jeff Varick, president of Brandmotion. “It’s something our dealers and expediters have requested from us, and we are excited to provide not just one, but three solutions to the aftermarket.”

    The Authentic OEM(tm) camera is mounted high for superior viewing, and looks out through the the spare tire wheel.

     

    Brandmotion’s Rear Vision kits for the Jeep Wrangler all include an OEM-validated Panasonic camera that provides superior clarity and image width. The camera is affixed to a specially designed bracket that allows it to ‘peek’ through the spokes of the mounted spare tire.

    Part No. 9002-8826 (MSRP $699.95), which is intended for vehicles without a screen, includes an Authentic OEM replacement mirror with a built-in, 3.5-inch color monitor. The mirror features auto dimming capability.

    Part No. 9002-8827 (MSRP $649.95) is designed to interface directly with the factory radio / navigation display in the Jeep Wrangler. The kit comes with a special programmer that temporarily plugs into the vehicle’s OBD2 port (On-Board Diagnostics) and codes the display to work with the camera, eliminating the need to have the dealership involved in activation.

    Part No. 9002-8828 (MSRP $299.95) is designed to interface with an aftermarket screen-equipped radio or monitor. It includes a composite video connection that plugs directly into a monitor’s RCA input.

    Authorized dealers can access and download a sell sheet for the 3 kits, as well as sales tools and information on many more Brandmotion products, by logging into the Brandmotion Dealer Central website at dealer.brandmotion.com. For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion.com or follow Brandmotion on Facebook at facebook.com/brandmotion.

  • Brandmotion Partners With Velocity Sales and Marketing

    Award-winning manufacturer’s representative to service dealers in Illinois, Wisconsin, Indiana

    SOUTHFIELD, MICH. – January 31, 2014 – Brandmotion announced that it has engaged Velocity Sales and Marketing to act as its manufacturer’s representative. The firm will present Brandmotion products and provide support to specialist retailers and expediters in Illinois, Wisconsin and a portion of Indiana.

    Velocity is led by Mike Lewis, an industry veteran who worked in manufacturer representation since 1989. Lewis started Velocity in 2006, and with the partnership of Gary Roach, the firm has since grown to count Alpine Electronics, Helix, PHD and Lightning Audio among its prominent vendor partners. Velocity also won Representative of the Year honors in 2012 from Mobile Electronics magazine, and industry trade publication.

    “Mike has an outstanding reputation for integrity and product knowledge,” said Jeff Varick, president of Brandmotion. “His company’s vendor partners have benefitted from strong dealer relationships and his attention to detail. The Rep of the Year award was well-deserved, and we are confident that Velocity will strengthen the Brandmotion brand throughout the territory.”

    Velocity will carry Brandmotion’s entire product mix, including the expanded Rear Vision camera line for the newer Chevy Silverado and GMC Sierra, an exclusive line for the Jeep Wrangler, and specialist products like Curb-Alert Pro spoiler protection, Freedom Charge custom wireless phone chargers and HomeLink embedded control systems.

    “I’m very excited to represent Brandmotion in our area and count the company among our vendor partners,” said Lewis. “Brandmotion is a premium brand that lets our dealers sell OEM quality parts. You can buy a $30 camera anywhere, but around here, this time of year, the salt all over the roads will tear them up. Nothing beats Authentic OEM quality.”

    Velocity Sales and Marketing can be reached at info@emailvelocity.com or (847) 847-4775. For more information on Brandmotion, call (734) 619-1250, visit Brandmotion.com or follow Brandmotion on Facebook at facebook.com/brandmotion.

  • Brandmotion Expands Rear View Line for Silverado, Sierra

    Two additional kits provide solutions for non-OnStar vehicles and standalone applications

    SOUTHFIELD, MICH. — December 30, 2013 – Brandmotion introduced two new kits during the November Specialty Equipment Market Association (SEMA) show to complete its safety line for the 2014 Chevy Silverado and GMC Sierra. The Michigan-based supplier of Authentic OEM™ collision avoidance and convenience products was first to ship an aftermarket rear vision system for the popular trucks.

    “Our dealers were excited when we were first to introduce a quality aftermarket rear view solution with the 9002-1010 kit,” said Brandmotion President Jeff Varick. “It works with OnStar-equipped vehicles and matches the factory version feature for feature. Dealers have also asked us to expand and diversify the kit, and we’ve done so with the 9002-1015 and 9002-1005.”

    Both the 9002-1015 and 9002-1005 feature the same Authentic OEM™ Magna Corp. camera as in the 9002-1010, embedded in a factory-equivalent replacement tailgate handle and bezel assembly. The kits are ideal for select versions of the trucks that do not come with rear vision from the factory, such as Base, 1WT and 2WT trim packages, and some models of the LT package.

    The lower cost 9002-1015 is designed to fit Silverado and Sierra WT work trucks and includes a mirror / monitor assembly intended to replace factory mirrors without OnStar controls or an auto-dimming mirror surface. The mirror features a 3.5-inch TFT color monitor that displays from behind the surface when the truck is in reverse gear, and a factory style harness that plugs directly into the existing mirror connector.

    The 9002-1005 is a standalone OEM camera solution that connects to any aftermarket monitor or mirror / monitor that is equipped with a composite (RCA-type) connector.

    The entire Silverado / Sierra product line is now available and shipping to Brandmotion dealers. Authorized dealers can access and download a sell sheet for each kit, as well as sales tools and information on many more Brandmotion products, by logging into the Brandmotion Dealer Central website at dealer.brandmotion.com. For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion.com or follow Brandmotion on Facebook at facebook.com/brandmotion.

     

    Brandmotion's new kits join the current 9002-1010 to cover select trims of the 2014 Sierra and Silverado.

     

     

     

  • Brandmotion Ships Duo of Rear Vision Kits for New Chrysler Vehicles

    Authentic OEM™ cameras work with factory display Radios in Chrysler, Dodge, Jeep models

    SOUTHFIELD, MICH. — December 16, 2013 (SDG MEDIAWIRE) – Brandmotion announced it is shipping two new Rear Vision solutions for select 2011-2014 Chrysler vehicles, both of which are designed to integrate with the factory installed radio display. The new kits enable vehicle owners to experience factory quality safety in a seamless look that only comes from an Authentic OEM™ product.

    The 9002-8531 features an OEM-validated Panasonic camera with a lip-mount design for placement versatility and a re-engineered mounting base that minimizes drilling. The 9002-8531 fits 2012-2014 models of the Chrysler 300, Dodge Charger and Dodge Journey.

    8531-8532-camera Brandmotion's new Chrysler kits use an Authentic OEM lip-mount camera.

    The 9002-8532 mirrors the 8531’s features and characteristics, but is designed to fit the 2011-2014 Jeep Grand Cherokee, as well as 2011-2014 models of the Dodge Durango and Caravan, Chrysler Town & Country and Ram C/V Tradesman.

    “Backup cameras are optional on these vehicles, but they are sold as part of a larger grouping,” said Brandmotion President Jeff Varick. “For instance, on the Ram Tradesman, you’d have to upgrade to the Uconnect® 430N package at an additional $1,500 MSRP. Our two new kits give drivers the benefits of OEM-grade safety enhancements, using the factory radio, at a fraction of the cost.”

    Both camera kits include a custom-fit wiring harness with matching connectors to allow them to interface directly with the factory navigation radio. The 9002-8531 and 9002-8532 Rear Vision kits are now available at a suggested retail price of $195.95. Both carry a factory match warranty.

    Authorized dealers can access and download a sell sheet for each camera kit, as well as sales tools and information on many more Brandmotion products, by logging into the Brandmotion Dealer Central website at dealer.brandmotion.com. For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion.com or follow Brandmotion on Facebook at facebook.com/brandmotion.

  • Brandmotion Goes Beyond the Vehicle With “Safe and Secure” Kit

    New HomeLink offering provides a complete lifestyle package from one supplier

    SOUTHFIELD, MICH. – December 10, 2013 (SDG MEDIAWIRE) – At the Brandmotion exhibit booth during the Specialty Equipment Market Association (SEMA) Show in November, the company’s HomeLink system was reintroduced in a kit that combines the versatile home automation controller with a residential light control receiver. The new Safe and Secure package enables Brandmotion retailers to sell a complete safety and convenience solution that requires no in-home installation expertise.

    “We’ve had a ton of success with the new add-on HomeLink system over the past year,” said Jeff Varick, president of Brandmotion. “Our dealers and their customers love the installation versatility, interior-matching color options and Authentic OEM™ components. Combining it with an in-home lighting controller gives Brandmotion dealers the ability to provide even more convenience and peace of mind to their customers.”

    HomeLink is the in-vehicle standard for controlling garage door openers, entry gates and other devices from the comfort of the vehicle. By utilizing compatible receivers within the home, users can also control lighting, home appliances and security systems.

    Safe and Secure Package Brandmotion's Safe and Secure package includes a in-car HomeLink remote and in-home LiftMaster light controller.

    Each Safe and Secure package comes with a HomeLink in-vehicle system and a LiftMaster Remote Lamp Control unit. While Brandmotion encourages professional in-vehicle installation for the HomeLink system, the lamp control unit simply plugs into any 120-volt home outlet, and the lamp or light it is to operate is plugged into it. Each package is pre-programmed so the two units communicate with no additional steps: just plug and press.

    The HomeLink product can operate up to two lighting controllers—or one lighting controller and another HomeLink-compatible receiver—in addition to a garage or gate opener. Additional LiftMaster lighting controllers can be purchased separately.

    Safe and Secure packages are currently shipping and are available in four kits: Part Nos. 2000-4502, 2000-4503 and 2000-4504 come with HomeLink controllers in black, tan and gray bezels, respectively, with an MSRP of $289.95. Part No. 2000-4501 features all three bezel options in the package at $309.95 suggested retail price.

    Authorized dealers can access and download a sell sheet for the kits, as well as sales tools and information on many more Brandmotion products, by logging into the Brandmotion Dealer Central website at dealer.brandmotion.com. For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion.com or follow Brandmotion on Facebook at facebook.com/brandmotion.

  • Freedom Charge by Brandmotion Brings Custom Fit Wireless Charging to the Aftermarket

    Integrated application makes new charging technology hassle-free
    LAS VEGAS, November 5, 2013 (SDG MEDIAWIRE) – Wireless charging is a new technology that has slowly begun gaining steam with popular wireless devices such as the Samsung Galaxy S4 and Nokia 920. However, most options require yet another “loose” device—a charging plate—to plug into the cigarette lighter and slide around the vehicle interior. Today, Brandmotion is introducing a fully integrated solution for select vehicles in its Freedom Charge line.

    “We are extremely excited to introduce Freedom Charge here at SEMA,” said Brandmotion President Jeff Varick, referring to the Specialty Equipment Market Association’s annual show in Las Vegas. “We’ve invested a lot of time and research into making sure the product we introduce is going to better the driving experience rather than clutter it with plug-in devices. And for owners of a growing list of new vehicles, that experience is now available.”

    Freedom Charge System Freedom Charge enables wireless in-vehicle charging in an integrated, clutter-free system.

    Freedom Charge is a line of custom fit, wireless charging systems based on the Qi inductive power standard used by wireless device makers. Each consists of a vehicle-specific charging plate that is cut to integrate into an existing center console or storage tray, depending on the vehicle make and model, and molded to secure most phones. The charging module is hard-wired into the vehicle’s electrical system during professional installation, resulting in a natural-looking installation that blends with the vehicle.

    Currently, three versions cover the late-model Ford Fusion (part No. 6000-1020), Toyota Camry (part No. 6000-1030) and Dodge Ram (part No. 6000-1040), and are compatible with more than 50 wireless phone models. All are available for demonstration at the Brandmotion booth, No. 11773, in the North Hall during SEMA.

    For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion.com or follow Brandmotion on Facebook at facebook.com/brandmotion.

  • Brandmotion Welcomes Kelly Majlinger as Company Opens New Headquarters

    New account manager to support sales force, enhance customer communication

    SOUTHFIELD, MICH. – October 23, 2013 – Premier aftermarket supplier Brandmotion announced it has hired Kelly Majlinger as account manager. The appointment enables the Michigan-based provider of Authentic OEM™ devices to improve its customer support efforts as the company acclimates to its new, larger corporate headquarters.

    Majlinger has more than 20 years of experience in business-to-business marketing and has excelled in the development of new sales channels. In her new role, Majlinger will work directly with field representatives to create customized marketing programs for retail and commercial customers, and to deliver educational resources to better inform resellers and technicians on the features and installation specifics of Brandmotion products.

    Kelly Majlinger, newly appointed account manager at Brandmotion Kelly Majlinger, newly appointed account manager at Brandmotion

    “I am very happy to be part of such a dynamic and innovative team,” said Majlinger. “With roots in the OEM space, Brandmotion is a company that focuses on quality and reliability first in everything it sells. My extensive experience in building and implementing solid support programs will hopefully help the company better its already high standards.”

    Majlinger will work from the company’s new headquarters, located in Southfield. Acquired and designed with room for growth, the 10,000-square-foot facility effectively doubles the company’s space and consolidates all of Brandmotion's services under a single roof.

    “We got to the point where our ability to service our customers was hindered by our space,” said Brandmotion President Jeff Varick. “Prior to the move we had different operations in different locations, which made many aspects of our business inefficient. The move centers all of our resources on taking care of our customers by reliably delivering products and support.”

    Kelly Majlinger can be reached at kmajlinger@brandmotion.com. Brandmotion’s new headquarters is located at 21518 Bridge Street, Southfield, Michigan 48033. Phone numbers remain unchanged. For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion.com or follow Brandmotion on Facebook at facebook.com/brandmotion.

  • Brandmotion Brings Quality to Off-Roaders with Eklips

    Innovative sun visors combine versatility and toughness for multiple environments

    SOUTHFIELD, MICH., October 21, 2013 – Brandmotion, Michigan-based supplier and manufacturer of Authentic OEM™ products and solutions for the automotive aftermarket, has added another practical yet stylish vehicle enhancement to its product line. With the introduction of Eklips, enthusiast-engineered side window visors designed for the Jeep Wrangler, the company has extended its applications for the vehicle beyond the confines of paved surfaces.

    Eklips visors solve the problem of insufficient sun protection from standard visors, which must be flipped to the side to block glare through the driver and passenger window areas. “First of all, front visors don’t do an effective job on these areas because they are not big enough,” said Jeff Varick, president of Brandmotion. “And second, if you’re off-road and constantly changing directions on open spaces or on a trail, you don’t want to keep flipping the visor back and forth.”

    When not in use, the Eklips visor folds upward and follows the contour of the side roll bar. When not in use, the Eklips visor folds upward and follows the contour of the side roll bar.
    The Eklips side window visor effectively protects against glare. It attaches easily with Velcro straps and can fit around the optional grab handle. The Eklips side window visor effectively protects against glare. It attaches easily with Velcro straps and can fit around the optional grab handle.

    Eklips visors attach to the roll bar on any Jeep Wrangler built from 1987 to the present. The innovative design allows the visor to flip down into a rigid position for maximum glare protection. When not needed, the visor flips up and molds to the contour of the roll bar, unobtrusive and ready for re-use. Eklips visors are also designed to fit around roll bar handles.

    Externally, Eklips visors feature lightweight, durable fabric that is treated to stand up to the elements and resist sun fade. Each is secured in place using Velcro® straps, which allow for simple removal and adjustment. The fabric encases a flexible, stainless steel construction that prevents rust and ensures superior performance year after year.

    Each Eklips visor carries a factory-match warranty. The visors are available and shipping in singles (Part No. 2000-4301; MSRP $59.95) or in sets of two (Part No. 2000-4302; MSRP $109.95).

    Authorized dealers can access and download a sell sheet for Eklips visors, as well as sales tools and information on many more Brandmotion products, by logging into the Brandmotion Dealer Central website at dealer.brandmotion.com. For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion.com or follow Brandmotion on Facebook at facebook.com/brandmotion.

     

  • Jeff Varick, president, joins SEMA PRO Select Committee

    Congratulations to Jeff Varick, president, on joining the SEMA PRO Select Committee. Read all about it here:

    Select Committee Members Share Their Vision and Passion for PRO and the Industry

    SEMA PRO meeting

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