Brandmotion Insider

  • Installation of Infinity Auto Dimming Mirror with HomeLink

    Check out our latest video! Installation of Infinity Auto Dimming Mirror with HomeLink (Part Number 9002-9703). Thanks, to Chris Harper from Autotronics!

    Does your organization install Brandmotion product? Have a smartphone? If so, please contact us about spotlighting your company with an installation video.

  • A New Escape... With a Twist

    The Ford Escape has long been a top-selling vehicle in America. In 2011, it outsold the Honda CR-V and the Toyota RAV4, with sales of 250,000 vehicles. Last year, The 2013 Ford Escape was completely redesigned to positive reviews, and notched sales of over 260,000 units, second only in its class to the Honda CR-V. Even though the new 2013 design adds many advanced features, there are several content gaps that present great opportunities for the professional 12V installer.

    Backup cameras present a particularly rich opportunity. Within the four available trim levels (S, SE, SEL and Titanium), backup cameras are not standard on any one. A rear camera is only available in a $995 Parking Technology package offered on the SEL and Titanium levels. And, at the SEL level, you have to upgrade to a $1895 radio package to then have the opportunity to add the $995 Parking Technology Package. On the $30,765 Titanium level, the $995 Parking Technology package adds the camera.

    For the 12V Installer, adding a backup camera display mirror to the S and SE are relatively straight forward, using the vehicles standard windshield wedge mount and generous license plate overhang lip for camera placement. But the SEL and Titanium levels include a "twist" that we haven't seen previously from any manufacturer - a different rear view mirror mount between different vehicle trim levels.   The SEL and Titanium Escape's use a "twist-off" or "tri-lobe" mount. For these, you'll need a mirror that looks like the image below and is available from Brandmotion.

    Several other high consumer demand features are not available on the S or SE, which are estimated to make up 60% of Escape sales volume. Auto-dimming mirrors and the HomeLink universal garage door opener are only offered on the SEL and Titanium.

    Together, these three features present a significant profit and customer satisfaction opportunity on an important high selling vehicle for the professional 12V installer and new car dealer.

    Check out Brandmotion's detailed 2013 Escape Featured Vehicle guide.

  • Brandmotion Expands Authentic OEM Mirror Fit Applications

    New model fits a growing number of vehicles with twist-off mirror mounts.

    Ann Arbor, Michigan, December 5, 2012 – Brandmotion now lets owners of the 2013 Dodge Ram and other select vehicles twist their way to aftermarket personalization with Authentic OEM™ quality. The company announced the availability of its newest replacement rear vision mirror, designed with a special mount that fits the “twist and remove” tri-lobe fitting currently used on factory installed mirrors in these vehicles.

    The release of part No. 9002-9618, which features the company’s popular Slimline Rear Vision mirror, represents the first aftermarket solution for vehicles equipped with the twist-off mount, including the 2013 Dodge Ram, certain models of the new 2013 Ford Escape and Focus, Jeep Grand Cherokee, and Dodge Ram and Journey.

    “Owners of these vehicles had no mirror replacement options, which means products like mirror-embedded rear-vision screens were not available to them,” said Jeff Varick, president of Brandmotion. “Now they can have the safety of a rear-vision system without the cost of replacing the radio just to get a screen to show the camera view.”

    The OEM-original Slimline mirror sports a sleeker, more stylish look than most factory installed mirrors, with a large 3.5-inch color screen that turns on when the vehicle is put in reverse and disappears behind the mirror’s surface when not in use. The mirror is compatible with all standard (composite output) rear-view cameras.

    Retailers and expeditors can order the mirror as a standalone product (harnesses included) using part No. 9002-9618 for the twist-mount version, or the standard-mount version under part No. 9002-9608. Both are currently available. A complete kit featuring the twist-mount mirror and a recessed-lip OEM camera will ship December 12 under part No. 9002-8625.

    For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion’s website at, or follow Brandmotion on Facebook at

  • Brandmotion to Offer Authentic OEM Products Through Tint World

    Fast-growing retail franchise to feature Bongiovi DPS, Infinity mirrors, HomeLink® and more

    Las Vegas, November 23, 2012 – Fresh off its highly successful SEMA 2012 outing, Brandmotion announced today that it has agreed to distribute its products through the fast-growing Tint World franchise. Brandmotion, the accomplished provider of vehicle personalization and safety solutions, will make its entire line of Authentic OEM™ products and accessories available to the nationwide Tint World chain, which currently stands at 21 locations and is on track to add 13 more in 2013.

    “There’s no question that Tint World has established itself as a fast-growing player in the automotive aftermarket,” said Jeff Varick, president of Brandmotion. “The success of the brand is evident in the quality of supplier the franchise has partnered with. We are pleased to be one of those partners and look forward to a great working relationship.”

    Tint World specializes in “Styling Your Ride” with products and services that enhance the look and function of vehicles on the interior and exterior. As its name implies, Tint World also provides window tinting services to automotive, marine and commercial sectors.

    Brandmotion will solidify Tint World’s product offerings with its wide array of back-up cameras, replacement mirrors and integration solutions. Rear vision kits include factory approved cameras along with OEM-grade wiring, connectors and accessories. The newly redesigned HomeLink® controllers mount on almost any flat surface and offer an immediate technology and convenience upgrade. The newly released Infinity mirror, which has just begun rolling off the assembly line in the new Chevy Camaro, Dodge Viper, Subaru BRZ and Volvo V40, outfits just about any vehicle with highly sought-after styling. Two models in the line feature HomeLink controls to operate up to three devices.

    “Brandmotion brings a unique product line to our stores,” said Paul Pirro, vice president of dealer operations for Tint World. “The company’s ‘Authentic OEM’ products allow us to sell factory original parts that customers often want but can’t get because it’s not available for their specific vehicle model, and do it with a factory-match warranty. This type of quality is perfectly in line with our mission of delivering the best product and service experience possible for our customers.”

    For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion’s website at, or follow Brandmotion on Facebook at

  • SEMA 2012 video

    Please view the clip below to hear a word from Jeff Varick, our president, about our latest products that we showcased at the SEMA show this year.

  • Brandmotion Loft Lite™ Takes New Product Runner-Up at SEMA 2012

    Advanced, flexible lighting system garners Mobile Electronics award

    Las Vegas, November 5, 2012 – Product judges appointed by the Specialty Equipment Market Association (SEMA) gave runner-up honors in the New Product – Mobile Electronics category to Brandmotion for the company’s Loft Lite interior vehicle lighting system. The award was announced October 30 during the SEMA 2012 Show at the Las Vegas Convention Center in Las Vegas.

    “We are proud of this recognition,” said Jeff Varick, president of Brandmotion. “With a tagline like ‘Authentic OEM,’ our products have to deliver the look, feel and function of factory-installed equipment. Our Loft Lites live up to the challenge, at the same time offering aftermarket mounting flexibility.”

    The Loft Lite is a small, easy to install pod housing that can mount just about anywhere in a vehicle interior and provide a look and function as though it was installed on the assembly line. The flush-mounted, rounded bezel surrounds a focused LED that requires less than 1/5th the power of an incandescent lamp and provides a steady light output regardless of voltage. The most common application is to mount one Loft Lite over each seat in the vehicle to give every passenger personalized lighting suitable for reading or eating, similar to aircraft lighting. Loft Lites are also ideal for mounting on a truck tailgate or in the trunk or luggage compartment. Best of all, Loft Lites do not impair the driver’s ability to see at night.

    Intuitive soft-touch switching allows the operator to simply press the lens to turn the light on and off. Loft Lites can also be wired into the existing lighting system to illuminate when a door is opened. And because they use LED technology with 10 times more operating life than standard lights, Loft Lites require no service or replacement for the life of the vehicle.

    The Brandmotion Loft Lite was inspired by the company’s “Urban Loft” concept it introduced as part of the FIAT Partner Program competition in 2011. Brandmotion’s winning presentation was based on the idea of building a comfortable, personalized yet intuitively functional environment within the 2012 FIAT 500.

    Loft Lites are available to expeditors and retailers in two kits based on quantity:
    • Part No. 2000-4202– 2-pack Loft Lite lighting system with wiring and instructions
    • Part No. 2000-4204 – 4-pack Loft Lite lighting system with wiring and instructions

    For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion’s website at, or follow Brandmotion on Facebook at

  • Brandmotion Ships Bongiovi DPS Solution for Car Audio

    Groundbreaking audio technology will be on display at Brandmotion’s SEMA show booth

    Las Vegas, November 1, 2012 – Not everyone views customization in the same way. One vehicle owner may opt to completely replace his factory system with aftermarket components, while another will choose to enhance what is already there. Brandmotion is built to service the latter, and at this year’s Specialty Equipment Market Show, October 30 – November 2, the premier supplier of high-quality Authentic OEM™ products for cars and trucks will introduce the ultimate factory audio system enhancement.

    Bongiovi DPS (Digital Power Station) is engineered by Bongiovi Acoustics to expand the listening environment of any car stereo system, and the technology has won awards for several applications including apps and embedded audio. The car audio variant is a single plug-and-play module that contains embedded profiles for each specific vehicle make and model and integrates directly with the factory audio wiring, meaning consumers hear extended frequency response and sonic improvement without having to change how they interact with their factory audio system.

    Brandmotion is the exclusive U.S. distributor of Bongiovi DPS for car audio, releasing three versions to work with more than 35 models of General Motors and Toyota vehicles. Each kit includes the Bongiovi DPS module and a vehicle-specific harness to eliminate the potentially damaging process of cutting and splicing that it typical with aftermarket installations.

    “This is exactly the type of product we strive to bring to our customers and their customers,” said Jeff Varick, president of Brandmotion. “We have enjoyed working with Bongiovi to bring this groundbreaking technology to the automotive world in a significant way. By utilizing the reach of both our companies, we are able to apply Bongiovi DPS to specific vehicles and provide a remarkable audio enhancement for consumers.”

    At the SEMA Show, Bongiovi DPS will be demonstrated in Brandmotion’s 2013 Chevy Sonic in booth #11469 in the North Hall of the Las Vegas Convention Center. For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion’s website at, or follow Brandmotion on Facebook at

  • Brandmotion Connects the Drive to the Dwelling with HomeLink®

    Trusted technology available as a stand-alone solution

    Las Vegas, October 31, 2012 – Brandmotion, supplier of Authentic OEM™ products that provide aftermarket vehicle customization with a factory look and feel, will be showcasing the new series of HomeLink® by Johnson Controls in-vehicle controllers at the 2012 Specialty Equipment market Association (SEMA) Show, held October 30 – November 2 and the Las Vegas Convention Center in Las Vegas. The announcement follows a new agreement that makes Brandmotion a distributor for HomeLink products.

    "We are very pleased to be a HomeLink distributor," said Jeff Varick, president of Brandmotion. "We’ve worked hard to align Brandmotion with factory installed products available in the aftermarket. The Johnson Controls HomeLink product has won many awards over the years for its reliability and function in vehicles, and we are excited to bring such a high consumer-demand product to our customers."

    The HomeLink product being shown at SEMA is a new design, based on substantial feedback from professional installation technicians. This new design features a control center that can be mounted on any flat surface with applicable space, rather than just at the visor. In addition, the control module is configured so it can be installed in more locations in the vehicle.

    In order to maintain the factory look and feel of the vehicle, Brandmotion is offering HomeLink in four kits, each with colored bezels to match most vehicle interiors:

    • Part No. 2000-4100 – HomeLink module with Black, Gray and Tan bezels
    • Part No. 2000-4101 – HomeLink module with Black bezel
    • Part No. 2000-4002 – HomeLink module with Tan bezel
    • Part No. 2000-4103 – HomeLink module with Gray bezel

    At the SEMA Show, HomeLink will be shown in booth #11469 in the North Hall of the Las Vegas Convention Center. For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion’s website at, or follow Brandmotion on Facebook at

  • Award-winning Infinity Mirror Shipping With HomeLink®

    Brandmotion delivers elegant, high-tech mirror replacement

    Ann Arbor, Michigan, October 24, 2012 – Brandmotion, which specializes in Authentic OEM™ products for today’s cars and trucks, announced that it has begun delivering the new Infinity line of OEM rear view mirrors, which will be on display at the Specialty Equipment Market Association (SEMA) Show in Las Vegas, October 30 – November 2.

    The Infinity line of mirrors is just starting to be featured in some of today’s popular vehicles such as the 2013 Chevy Camaro. Yet, it has already won industry awards such as the 2012 Automotive News PACE Award for significant industry innovation. Brandmotion is honored to have been selected to bring this exciting new product to the aftermarket. Two of the three new Infinity models Brandmotion is marketing are paired with HomeLink® by Johnson Controls, the most recognized brand of vehicle-embedded home automation controllers. The Infinity mirror with HomeLink will be featured in Brandmotion’s 2013 Chevy Sonic in its SEMA booth.

    “When we say ‘Authentic OEM,’ we mean the true OEM quality of the components we use, but also the seamless user experience as well,” said Jeff Varick, president of Brandmotion. “Consumers have trusted HomeLink for years as both a stand-alone controller and integrated into their homes and vehicles. We are delivering that same trusted experience in the Infinity line of mirrors from Brandmotion.”

    The Infinity mirror replaces the factory mirror in most cars and trucks and enhances the vehicle interior with a contemporary frameless design. Three versions are available: Part No. 9002-9701 features a prismatic glass surface; part No. 9002-9702 adds tastefully integrated HomeLink controls as well as auto-dimming, which automatically dims the mirror surface when subjected to direct light, protecting the driver against light-blindness from high beams at night; and part No. 9002-9703 includes a compass display on top of HomeLink and auto-dimming capability.

    At the SEMA Show, the Infinity mirror will be demonstrated in booth #11469 in the North Hall of the Las Vegas Convention Center. For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion’s website at, or follow Brandmotion on Facebook at

  • Pick a Car, Any Car: 9 New Brandmotion Kits Cover the Aftermarket

    Mirror / camera combinations “fill the holes” between available factory options

    Ann Arbor, Michigan, August 29, 2012 – Brandmotion has become synonymous with providing authentic OEM product solutions to the aftermarket, particularly offering the same factory-approved products that are available at the car dealership, but at a significantly lower cost. Today, Brandmotion announced that it has turned this expertise toward an expansion and completion of its “universal” products, which are designed to appeal to vehicle owners who want authentic OEM products, but do not have factory approved options available for their particular vehicle.

    Over the past two months the company has introduced nine new kits that provide end-to-end backup view solutions while retaining the factory look and features of the vehicle. Models consist of two camera options: Four basic kits include the highly flexible and cost-efficient 9002-7601, which ships with two mounting brackets, while the remaining five premium kits feature the OEM-approved 9002-8601 Panasonic camera currently used in most of Brandmotion’s factory match applications.

    Each camera is paired with one of four OEM mirrors equipped with high-quality, 3.5-inch TFT color screens that turn on when the vehicle is put in reverse and disappear behind the mirror’s surface when not in use.

    • The 9002-7621 (basic; $579.95 MSRP) or 9002-8621 (premium; $649.95 MSRP) features a standard-sized OEM auto dimming mirror.
    • The 9002-7624 (basic; $579.95 MSRP) or 9002-8624 (premium; $679.95 MSRP) includes the company’s new Slimline OEM auto-dimming mirror.
    • The 9002-7622 (basic; $599.95 MSRP) or 9002-8622 (premium; $719.95 MSRP) is designed for GM vehicles and includes OnStar compatibility along with auto-dimming functionality. The 9002-8722 follows the design of the 9002-8622 but it is intended for GM vehicles with a 10-pin mirror connector.
    • The 9002-7623 (basic; $679.95 MSRP) or 9002-8623 (premium; $779.95 MSRP) adds a compass and temperature display to the standard-sized OEM auto-dimming model.

    All models are available and shipping, and include all accessories, wiring harnesses and instructions to go with a factory-match warranty.

    “Most companies that service the aftermarket think in terms of parts, but we have a different philosophy,” said Jeff Varick, president of Brandmotion. “Our OEM history teaches us to provide a complete solution, whether we are working with factory or aftermarket applications. It’s really the only way to guarantee a high level of quality with our products. These nine new kits allow us to maintain quality while still giving expeditors and dealerships the flexibility to fit almost any vehicle application.”

    For more information on the 9002-7601 or any of Brandmotion’s safety solutions, contact Brandmotion at (734) 619-1250, visit Brandmotion’s website at, or follow Brandmotion on Facebook at

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