Brandmotion Insider

  • The 10 Most Surprising Vehicles You Won't Find HomeLink® On

    HomeLink is a simple but elegant convenience feature that allows you to wirelessly control your garage door, front gate, and turn on your home’s security system while eliminating the conventional and clumsy remote. Tens of millions have been sold since its debut in 1995 and HomeLink and its little house icon are familiar to millions of Americans. But surprisingly, HomeLink is available on only 1/3rd of new vehicles from the manufacturer. More surprisingly yet is that HomeLink is not offered, either standard or as an option, on many high volume vehicles. Here is a list of the 10 best-selling vehicles that do not offer HomeLink at the factory level. Is your car on the list?

    1. Ford Focus

    • World's best-selling car
    • Over 1M units sold worldwide 2012
    • #4 Ranked affordable small car
    Ford Focus

    2. Toyota Corolla

    • 2nd Most selling car
    • Over 800K units sold worldwide in 2012
    • Top IIHS Safety Pic Award
    Toyota Corolla

    3. Chevy Cruz

    • Over 237K units sold in 2012
    • 13th Highest selling vehicle in America
    • #5 Ranked affordable small Car
    Chevy Cruz

    4. Toyota RAV4

    • Over 171K units sold in 2012
    • 18th Highest selling vehicle in America
    •  IIHS Top Safety Pick Award
    Toyota RAV4

    5. Volkswagen Jetta

    • Over 170K units sold in 2012
    • 19th Highest selling vehicle in America
    • IIHS Top Safety Pic Award
    Volkswagen Jetta

    6. Nissan Rogue

    • Over 142K Units sold in 2012
    • 26th Highest selling vehicle in America
    Nissan Rogue

    7. Jeep Wrangler

    • Over 141K units sold in 2012
    • 27th Highest selling vehicle in America
    • Awarded Best Resale Value for Compact SUVs by KBB
    Jeep Wrangler

    8. Toyota Tacoma

    • Over 141K units sold in 2012
    • 29th Highest selling vehicle in America
    • Highest selling compact pickup
    Toyota Tacoma

    9. Nissan Sentra

    • Over 106K units sold in 2012
    • Named “Most Affordable Compact Sedan” by
    Nissan Sentra

    10. Chevrolet Sonic

    • Consumer Guide Automotive “Best Buy” award for subcompact cars
    • Over 80K Units sold in 2012
    • 5 Star overall rating from NHSTA
    Chevrolet Sonic
  • Toyota brand sheet

    Here's something that we have long been requested to do, a brand specific product sheet.  We started with Toyota.  It lists the key authentic OEM products we offer, in as simple a way as possible. It's aimed at the car dealer, for use with the consumer. Because 90% of our products are OEM approved, the dealer can offer authentic OEM accessories to their customers, perhaps even over the F&I desk.

    Here's the Toyota brand sheet.

  • 2 New Toyota Rear Vision Kits

    Brandmotion has recently launched two new Rear Vision kits for 2013 Toyota models equipped with 6.1 inch audio displays. You can read all about it in our most recent newsletter.

  • HomeLink® Display

    Here's a quick look at the new HomeLink® Display (part number: HLDIS). This display can be yours for free with an order of 3 HomeLink products.

  • Installation of Infinity Auto Dimming Mirror with HomeLink

    Check out our latest video! Installation of Infinity Auto Dimming Mirror with HomeLink (Part Number 9002-9703). Thanks, to Chris Harper from Autotronics!

    Does your organization install Brandmotion product? Have a smartphone? If so, please contact us about spotlighting your company with an installation video.

  • A New Escape... With a Twist

    The Ford Escape has long been a top-selling vehicle in America. In 2011, it outsold the Honda CR-V and the Toyota RAV4, with sales of 250,000 vehicles. Last year, The 2013 Ford Escape was completely redesigned to positive reviews, and notched sales of over 260,000 units, second only in its class to the Honda CR-V. Even though the new 2013 design adds many advanced features, there are several content gaps that present great opportunities for the professional 12V installer.

    Backup cameras present a particularly rich opportunity. Within the four available trim levels (S, SE, SEL and Titanium), backup cameras are not standard on any one. A rear camera is only available in a $995 Parking Technology package offered on the SEL and Titanium levels. And, at the SEL level, you have to upgrade to a $1895 radio package to then have the opportunity to add the $995 Parking Technology Package. On the $30,765 Titanium level, the $995 Parking Technology package adds the camera.

    For the 12V Installer, adding a backup camera display mirror to the S and SE are relatively straight forward, using the vehicles standard windshield wedge mount and generous license plate overhang lip for camera placement. But the SEL and Titanium levels include a "twist" that we haven't seen previously from any manufacturer - a different rear view mirror mount between different vehicle trim levels.   The SEL and Titanium Escape's use a "twist-off" or "tri-lobe" mount. For these, you'll need a mirror that looks like the image below and is available from Brandmotion.

    Several other high consumer demand features are not available on the S or SE, which are estimated to make up 60% of Escape sales volume. Auto-dimming mirrors and the HomeLink universal garage door opener are only offered on the SEL and Titanium.

    Together, these three features present a significant profit and customer satisfaction opportunity on an important high selling vehicle for the professional 12V installer and new car dealer.

    Check out Brandmotion's detailed 2013 Escape Featured Vehicle guide.

  • Brandmotion Expands Authentic OEM Mirror Fit Applications

    New model fits a growing number of vehicles with twist-off mirror mounts.

    Ann Arbor, Michigan, December 5, 2012 – Brandmotion now lets owners of the 2013 Dodge Ram and other select vehicles twist their way to aftermarket personalization with Authentic OEM™ quality. The company announced the availability of its newest replacement rear vision mirror, designed with a special mount that fits the “twist and remove” tri-lobe fitting currently used on factory installed mirrors in these vehicles.

    The release of part No. 9002-9618, which features the company’s popular Slimline Rear Vision mirror, represents the first aftermarket solution for vehicles equipped with the twist-off mount, including the 2013 Dodge Ram, certain models of the new 2013 Ford Escape and Focus, Jeep Grand Cherokee, and Dodge Ram and Journey.

    “Owners of these vehicles had no mirror replacement options, which means products like mirror-embedded rear-vision screens were not available to them,” said Jeff Varick, president of Brandmotion. “Now they can have the safety of a rear-vision system without the cost of replacing the radio just to get a screen to show the camera view.”

    The OEM-original Slimline mirror sports a sleeker, more stylish look than most factory installed mirrors, with a large 3.5-inch color screen that turns on when the vehicle is put in reverse and disappears behind the mirror’s surface when not in use. The mirror is compatible with all standard (composite output) rear-view cameras.

    Retailers and expeditors can order the mirror as a standalone product (harnesses included) using part No. 9002-9618 for the twist-mount version, or the standard-mount version under part No. 9002-9608. Both are currently available. A complete kit featuring the twist-mount mirror and a recessed-lip OEM camera will ship December 12 under part No. 9002-8625.

    For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion’s website at, or follow Brandmotion on Facebook at

  • Brandmotion to Offer Authentic OEM Products Through Tint World

    Fast-growing retail franchise to feature Bongiovi DPS, Infinity mirrors, HomeLink® and more

    Las Vegas, November 23, 2012 – Fresh off its highly successful SEMA 2012 outing, Brandmotion announced today that it has agreed to distribute its products through the fast-growing Tint World franchise. Brandmotion, the accomplished provider of vehicle personalization and safety solutions, will make its entire line of Authentic OEM™ products and accessories available to the nationwide Tint World chain, which currently stands at 21 locations and is on track to add 13 more in 2013.

    “There’s no question that Tint World has established itself as a fast-growing player in the automotive aftermarket,” said Jeff Varick, president of Brandmotion. “The success of the brand is evident in the quality of supplier the franchise has partnered with. We are pleased to be one of those partners and look forward to a great working relationship.”

    Tint World specializes in “Styling Your Ride” with products and services that enhance the look and function of vehicles on the interior and exterior. As its name implies, Tint World also provides window tinting services to automotive, marine and commercial sectors.

    Brandmotion will solidify Tint World’s product offerings with its wide array of back-up cameras, replacement mirrors and integration solutions. Rear vision kits include factory approved cameras along with OEM-grade wiring, connectors and accessories. The newly redesigned HomeLink® controllers mount on almost any flat surface and offer an immediate technology and convenience upgrade. The newly released Infinity mirror, which has just begun rolling off the assembly line in the new Chevy Camaro, Dodge Viper, Subaru BRZ and Volvo V40, outfits just about any vehicle with highly sought-after styling. Two models in the line feature HomeLink controls to operate up to three devices.

    “Brandmotion brings a unique product line to our stores,” said Paul Pirro, vice president of dealer operations for Tint World. “The company’s ‘Authentic OEM’ products allow us to sell factory original parts that customers often want but can’t get because it’s not available for their specific vehicle model, and do it with a factory-match warranty. This type of quality is perfectly in line with our mission of delivering the best product and service experience possible for our customers.”

    For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion’s website at, or follow Brandmotion on Facebook at

  • SEMA 2012 video

    Please view the clip below to hear a word from Jeff Varick, our president, about our latest products that we showcased at the SEMA show this year.

  • Brandmotion Loft Lite™ Takes New Product Runner-Up at SEMA 2012

    Advanced, flexible lighting system garners Mobile Electronics award

    Las Vegas, November 5, 2012 – Product judges appointed by the Specialty Equipment Market Association (SEMA) gave runner-up honors in the New Product – Mobile Electronics category to Brandmotion for the company’s Loft Lite interior vehicle lighting system. The award was announced October 30 during the SEMA 2012 Show at the Las Vegas Convention Center in Las Vegas.

    “We are proud of this recognition,” said Jeff Varick, president of Brandmotion. “With a tagline like ‘Authentic OEM,’ our products have to deliver the look, feel and function of factory-installed equipment. Our Loft Lites live up to the challenge, at the same time offering aftermarket mounting flexibility.”

    The Loft Lite is a small, easy to install pod housing that can mount just about anywhere in a vehicle interior and provide a look and function as though it was installed on the assembly line. The flush-mounted, rounded bezel surrounds a focused LED that requires less than 1/5th the power of an incandescent lamp and provides a steady light output regardless of voltage. The most common application is to mount one Loft Lite over each seat in the vehicle to give every passenger personalized lighting suitable for reading or eating, similar to aircraft lighting. Loft Lites are also ideal for mounting on a truck tailgate or in the trunk or luggage compartment. Best of all, Loft Lites do not impair the driver’s ability to see at night.

    Intuitive soft-touch switching allows the operator to simply press the lens to turn the light on and off. Loft Lites can also be wired into the existing lighting system to illuminate when a door is opened. And because they use LED technology with 10 times more operating life than standard lights, Loft Lites require no service or replacement for the life of the vehicle.

    The Brandmotion Loft Lite was inspired by the company’s “Urban Loft” concept it introduced as part of the FIAT Partner Program competition in 2011. Brandmotion’s winning presentation was based on the idea of building a comfortable, personalized yet intuitively functional environment within the 2012 FIAT 500.

    Loft Lites are available to expeditors and retailers in two kits based on quantity:
    • Part No. 2000-4202– 2-pack Loft Lite lighting system with wiring and instructions
    • Part No. 2000-4204 – 4-pack Loft Lite lighting system with wiring and instructions

    For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion’s website at, or follow Brandmotion on Facebook at

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