Press Releases

  • Brandmotion Joins the Vehicle-to-Vehicle Communications Industry

    JV at MTC Brandmotion president, Jeff Varick, speaking to the affiliate members of the Mobility Transformation Center.

    In mid-March, a group of 27 automotive companies met in Ann Arbor, Michigan on the University of Michigan’s campus. They were there to discuss the next steps in implementing vehicle-to-vehicle, vehicle-to-device communication platforms and to tour the Mobility Transformation Center (MTC) being built on the outskirts of the city. Among the companies in attendance was the aftermarket industry’s representative, Brandmotion.

    MTC Overview A small portion of the MTC currently under construction, when completed, the testing grounds will feature a number of structures and traffic scenarios.

    In order for this technology to be successfully tested and implemented, both OEM car manufacturers and aftermarket companies will need a working model of a city to test their parts. That’s where the MTC comes in. The center spans 32 acres which features mock highways, suburbs, roundabouts and many other roadways that allow companies to test cars in all manner of driving conditions.

    MTC Structure Structures like this one are being built to represent real world building to study how V2V communications can be obstructed in an urban setting.

    So how does Vehicle-to-Vehicle (V2V) work without it becoming just another gadget drivers have to monitor? A transmitter pumps out a signal 10 times per second that is automatically received by other vehicles, traffic lights, and even smartphones. These signals communicate data to one another, conveying approaching hazards, traffic speeds, oncoming traffic and can alert drivers and pedestrians alike of an impending collision before it happens.

    MTC Tunnel A tunnel being constructed on the edge of the MTC designed to test V2V signal in covered environments.

    The best part is, this technology isn’t something that companies are only dreaming of; it is being tested and implemented in small batches, in real world settings outside of the MTC. The city of Ann Arbor has been an undercover test bed of the technology for a few years now. Streetlights and intersections around the city have already been communicating with testing platforms on vehicles, and the MTC is the next logical step for this technology.

    As an aftermarket manufacturer on the cutting edge of vehicle safety products, Brandmotion will lend its expertise to the OEMs on how best to integrate the technology not only into new vehicles but existing vehicles that are on the road today.

    “If we are going to be living in a world where vehicles talk to other vehicles, the aftermarket will play a critical role,” said Brandmotion president, Jeff Varick. “Otherwise, it will take much longer to achieve any kind of critical mass, and that’s what V2V requires.”

    The Grand Opening of the MTC is scheduled for July 20, 2015.

  • Brandmotion Ships Vehicle-Specific Wireless Charging Phone Kits

    Initial mix of four models includes universal “trim to fit” version


    SOUTHFIELD, MI, July 8, 2014 (SDG MEDIAWIRE) – In 2015, The Toyota Camry will join the 2014 Jeep Cherokee, 2014 Toyota Avalon and a handful of other vehicles as the only ones to be equipped with wireless phone charging from the factory. Well before that, Brandmotion will make custom-fit wireless charging a reality for just about every other vehicle on the road today. The Southfield, Mich.-based provider of innovative, vehicle-specific safety, convenience and customization solutions announced it has begun to ship the first four kits in its FreedomCharge line.

    FreedomCharge features a sturdy charging surface that is shaped to fit the available console tray on a specific vehicle. Designed for professional installation, it connects directly to the vehicle’s electrical system so that no wires are seen. For vehicles that the line does not currently cover, one kit features a pad that can be professionally cut to fit any console tray or flat surface up to 10.5 by 7.5 inches, and installs with the same invisible hard-wired connections.


    “We anticipate the carmakers will be the catalyst for a major marketing push outlining the benefits of wireless charging in the car,” said Jeff Varick, president of Brandmotion. “Our message on top of that is simple – you can get the same benefit they are offering in new cars, in a kit that’s made specifically for your car – today. And for a whole lot less than buying a new car.”

    FreedomCharge is built to the Qi (pronounced “chee”) standard, which is the same standard used by all major automakers, smartphone builders and most accessory manufacturers. This ensures its compatibility with new smartphones and devices as they are introduced. The liquid-resistant pad surface stands up to internal temperatures and can be cleaned with a damp cloth. It will not harm, nor will it be damaged by, devices or objects placed on its surface that are not Qi-enabled.

    Currently available models include Part No. FDMC-1220 for the 2013-2014 Ford Fusion; Part No. FDMC-1240 for the 2011-2014 Toyota Camry; and Part No. FDMC-1260, which fits 2009-2014 Ram trucks with bucket seats. Part No. FDMC-1210 is a customizable kit in which the charging pad can be cut to fit an available flat console tray area.

    Two adapter sleeves are shipping to fit late-model iPhone models that do not feature built-in wireless charging. Part No. FDMC-1105 fits around the iPhone 5 and 5S, and Part No. FDMC-1106 works with the iPhone 4 and 4S. Additional sleeves will be made available for phones not equipped with wireless charging.

    Brandmotion is also shipping a home charging kit, Part No. FDMC-1100, which plugs into a 110-volt outlet and includes the charging mat.

    Brandmotion will continue to expand the FreedomCharge line with new vehicle applications every month. For more information, contact Brandmotion at (734) 619-1250, visit or follow Brandmotion on Facebook at

  • Brandmotion Expands Direct-Connect Camera Line

    Four new models fit increased number of vehicles equipped with display radios

    SOUTHFIELD, MICH., June 5, 2014 (SDG MEDIAWIRE) – Brandmotion, the Southfield, Mich.-based developer and supplier of integrated safety and personalization solutions for the automotive aftermarket, announced it has significantly expanded its line of direct-connect rear vision cameras for vehicle-specific applications. The product additions enable Brandmotion resellers to leverage the higher number of vehicles that come with display radios from the factory but that are not equipped with rear vision.

    As part of the expansion, Brandmotion introduced four new models and upgraded an existing top seller. Each of the kits comes equipped with an Authentic OEM™ camera that fits the recommended factory position at the rear of the vehicle. Vehicle-specific wiring harnesses with factory-match connectors pair the camera with the factory display radio.

    “In our research, we see the trend of carmakers moving toward larger display radios in order to offer consumers more features down the road,” said Jeff Varick, president of Brandmotion. “We can thank the smartphone and the industry’s desire to make their use in the vehicle safer by building their functionality into larger, touch screen car radios. At the same time, we can leverage the larger screen to create a safer driver experience when maneuvering the vehicle in and out of parking spaces and tight spots.”

    New to the line are part No. 9002-8538, which fits select 2013-2014 General Motors vehicles, and part No. 9002-8536, designed for Subaru vehicles in the same year span. Part No. 9002-8532 has been upgraded to work with the new Jeep Grand Cherokee and Dodge Durango equipped with a 52-pin factory connector and either 8.4-inch or 5-inch display, extending its application from 2008 to 2014 on select Chrysler vehicles.

    Part No. 9002-8535, another line addition, is the company’s first application to work with 2013-2014 Mazda vehicles, and part No. 9002-8534, designed for select 2014-2015 Toyota vehicles equipped with a 24-pin factory connector, is a highly sought-after consumer solution.

    The new kits join the recently released part No. 1009-6503 (2013-2014 Ram equipped with 5-inch or 8.4-inch display), as well as parts No. 9002-8537 (2012-2013 Honda Civic), 9002-8531 (select 2011-2014 Chrysler vehicles) and 9002-8530 (2012-2014 Toyota vehicles). In addition to the time-saving and reliability enhancing aspects of the installation, four of the kits require no additional programming from the dealership to initiate them with the display radio.

    Brandmotion will continue to expand the line as more vehicles become equipped with factory display radios. For more information, contact Brandmotion at (734) 619-1250, visit or follow Brandmotion on Facebook at

  • Brandmotion Introduces Versatile Camera Kits for Ram Trucks

    Factory or aftermarket, the solution is the same with the Authentic OEM™ 1009-6503 and 1009-6504

    SOUTHFIELD, MICH. – April 14, 2014 (SDG MEDIAWIRE) – Brandmotion announced the immediate availability of two multipurpose cameras kit for the Ram. Part No. 1009-6503 covers 2013-2014 models, while 1009-6504 fits models from 2009 to 2012. Whether the vehicle is furnished with a factory installed 8.4-inch display radio, aftermarket multimedia system or add-on monitor, the new kits provide rear vision safety with the seamless look that only comes from an Authentic OEM™ product.

    Both kits features a replacement rear tailgate handle that incorporates a Panasonic camera, angled optimally to deliver a 150-degree view of the area behind the vehicle. The wiring harness is custom fit and includes matching connectors for a true plug-and-play installation. The kits also contain an adapter harness that enables them to connect to the composite (RCA-type) video input of an aftermarket radio, add-on monitor, or one of Brandmotion’s monitor-equipped replacement mirrors.

    “We’re excited to bring out these ‘one-box’ solutions,” said Jeff Varick, Brandmotion president. “Most of our kits are designed for one application or the other: factory or aftermarket integration. Where it makes sense, we plan to provide both applications in a single kit to enable our dealers to service more vehicles while carrying one less SKU.”

    The two new Ram kits join Brandmotion’s extensive line of Authentic OEM solutions for the truck, including Slimline Auto-Dimming mirror with rear vision display, Infinity Auto-Dimming mirror with HomeLink®, and the Curb-Alert PRO front parking sensor. More information on the kits can be found on Brandmotion’s website at and

    The Ram Camera Kits are now available with a suggested retail price of $324.95 for the 1009-6503 and $339.95 for the 1009-6504. Authorized dealers can access and download a sell sheet of the camera kit, as well as sales tools and information on many more Brandmotion products, by logging into the Brandmotion Dealer Central website at For more information, contact Brandmotion at (734) 619-1250, visit or follow Brandmotion on Facebook at

  • Brandmotion Ships 3 Rear Vision Kits for Jeep Wrangler

    Innovatively designed series is the first aftermarket solution

    SOUTHFIELD, MICH. – February 13, 2014 (SDG MEDIAWIRE) – Brandmotion, premier provider of Authentic OEM™ components for the aftermarket, has announced it is shipping three Rear View products for the Jeep Wrangler. The kits, which are currently only available in the aftermarket from Brandmotion, enable installation of a rear view camera on models from 1997 to 2014.

    “Rear vision on the Jeep Wrangler has been a sought-after solution for some time,” said Jeff Varick, president of Brandmotion. “It’s something our dealers and expediters have requested from us, and we are excited to provide not just one, but three solutions to the aftermarket.”

    The Authentic OEM(tm) camera is mounted high for superior viewing, and looks out through the the spare tire wheel.


    Brandmotion’s Rear Vision kits for the Jeep Wrangler all include an OEM-validated Panasonic camera that provides superior clarity and image width. The camera is affixed to a specially designed bracket that allows it to ‘peek’ through the spokes of the mounted spare tire.

    Part No. 9002-8826 (MSRP $699.95), which is intended for vehicles without a screen, includes an Authentic OEM replacement mirror with a built-in, 3.5-inch color monitor. The mirror features auto dimming capability.

    Part No. 9002-8827 (MSRP $649.95) is designed to interface directly with the factory radio / navigation display in the Jeep Wrangler. The kit comes with a special programmer that temporarily plugs into the vehicle’s OBD2 port (On-Board Diagnostics) and codes the display to work with the camera, eliminating the need to have the dealership involved in activation.

    Part No. 9002-8828 (MSRP $299.95) is designed to interface with an aftermarket screen-equipped radio or monitor. It includes a composite video connection that plugs directly into a monitor’s RCA input.

    Authorized dealers can access and download a sell sheet for the 3 kits, as well as sales tools and information on many more Brandmotion products, by logging into the Brandmotion Dealer Central website at For more information, contact Brandmotion at (734) 619-1250, visit or follow Brandmotion on Facebook at

  • Brandmotion Partners With Velocity Sales and Marketing

    Award-winning manufacturer’s representative to service dealers in Illinois, Wisconsin, Indiana

    SOUTHFIELD, MICH. – January 31, 2014 – Brandmotion announced that it has engaged Velocity Sales and Marketing to act as its manufacturer’s representative. The firm will present Brandmotion products and provide support to specialist retailers and expediters in Illinois, Wisconsin and a portion of Indiana.

    Velocity is led by Mike Lewis, an industry veteran who worked in manufacturer representation since 1989. Lewis started Velocity in 2006, and with the partnership of Gary Roach, the firm has since grown to count Alpine Electronics, Helix, PHD and Lightning Audio among its prominent vendor partners. Velocity also won Representative of the Year honors in 2012 from Mobile Electronics magazine, and industry trade publication.

    “Mike has an outstanding reputation for integrity and product knowledge,” said Jeff Varick, president of Brandmotion. “His company’s vendor partners have benefitted from strong dealer relationships and his attention to detail. The Rep of the Year award was well-deserved, and we are confident that Velocity will strengthen the Brandmotion brand throughout the territory.”

    Velocity will carry Brandmotion’s entire product mix, including the expanded Rear Vision camera line for the newer Chevy Silverado and GMC Sierra, an exclusive line for the Jeep Wrangler, and specialist products like Curb-Alert Pro spoiler protection, Freedom Charge custom wireless phone chargers and HomeLink embedded control systems.

    “I’m very excited to represent Brandmotion in our area and count the company among our vendor partners,” said Lewis. “Brandmotion is a premium brand that lets our dealers sell OEM quality parts. You can buy a $30 camera anywhere, but around here, this time of year, the salt all over the roads will tear them up. Nothing beats Authentic OEM quality.”

    Velocity Sales and Marketing can be reached at or (847) 847-4775. For more information on Brandmotion, call (734) 619-1250, visit or follow Brandmotion on Facebook at

  • Brandmotion Expands Rear View Line for Silverado, Sierra

    Two additional kits provide solutions for non-OnStar vehicles and standalone applications

    SOUTHFIELD, MICH. — December 30, 2013 – Brandmotion introduced two new kits during the November Specialty Equipment Market Association (SEMA) show to complete its safety line for the 2014 Chevy Silverado and GMC Sierra. The Michigan-based supplier of Authentic OEM™ collision avoidance and convenience products was first to ship an aftermarket rear vision system for the popular trucks.

    “Our dealers were excited when we were first to introduce a quality aftermarket rear view solution with the 9002-1010 kit,” said Brandmotion President Jeff Varick. “It works with OnStar-equipped vehicles and matches the factory version feature for feature. Dealers have also asked us to expand and diversify the kit, and we’ve done so with the 9002-1015 and 9002-1005.”

    Both the 9002-1015 and 9002-1005 feature the same Authentic OEM™ Magna Corp. camera as in the 9002-1010, embedded in a factory-equivalent replacement tailgate handle and bezel assembly. The kits are ideal for select versions of the trucks that do not come with rear vision from the factory, such as Base, 1WT and 2WT trim packages, and some models of the LT package.

    The lower cost 9002-1015 is designed to fit Silverado and Sierra WT work trucks and includes a mirror / monitor assembly intended to replace factory mirrors without OnStar controls or an auto-dimming mirror surface. The mirror features a 3.5-inch TFT color monitor that displays from behind the surface when the truck is in reverse gear, and a factory style harness that plugs directly into the existing mirror connector.

    The 9002-1005 is a standalone OEM camera solution that connects to any aftermarket monitor or mirror / monitor that is equipped with a composite (RCA-type) connector.

    The entire Silverado / Sierra product line is now available and shipping to Brandmotion dealers. Authorized dealers can access and download a sell sheet for each kit, as well as sales tools and information on many more Brandmotion products, by logging into the Brandmotion Dealer Central website at For more information, contact Brandmotion at (734) 619-1250, visit or follow Brandmotion on Facebook at


    Brandmotion's new kits join the current 9002-1010 to cover select trims of the 2014 Sierra and Silverado.




  • Brandmotion Ships Duo of Rear Vision Kits for New Chrysler Vehicles

    Authentic OEM™ cameras work with factory display Radios in Chrysler, Dodge, Jeep models

    SOUTHFIELD, MICH. — December 16, 2013 (SDG MEDIAWIRE) – Brandmotion announced it is shipping two new Rear Vision solutions for select 2011-2014 Chrysler vehicles, both of which are designed to integrate with the factory installed radio display. The new kits enable vehicle owners to experience factory quality safety in a seamless look that only comes from an Authentic OEM™ product.

    The 9002-8531 features an OEM-validated Panasonic camera with a lip-mount design for placement versatility and a re-engineered mounting base that minimizes drilling. The 9002-8531 fits 2012-2014 models of the Chrysler 300, Dodge Charger and Dodge Journey.

    8531-8532-camera Brandmotion's new Chrysler kits use an Authentic OEM lip-mount camera.

    The 9002-8532 mirrors the 8531’s features and characteristics, but is designed to fit the 2011-2014 Jeep Grand Cherokee, as well as 2011-2014 models of the Dodge Durango and Caravan, Chrysler Town & Country and Ram C/V Tradesman.

    “Backup cameras are optional on these vehicles, but they are sold as part of a larger grouping,” said Brandmotion President Jeff Varick. “For instance, on the Ram Tradesman, you’d have to upgrade to the Uconnect® 430N package at an additional $1,500 MSRP. Our two new kits give drivers the benefits of OEM-grade safety enhancements, using the factory radio, at a fraction of the cost.”

    Both camera kits include a custom-fit wiring harness with matching connectors to allow them to interface directly with the factory navigation radio. The 9002-8531 and 9002-8532 Rear Vision kits are now available at a suggested retail price of $195.95. Both carry a factory match warranty.

    Authorized dealers can access and download a sell sheet for each camera kit, as well as sales tools and information on many more Brandmotion products, by logging into the Brandmotion Dealer Central website at For more information, contact Brandmotion at (734) 619-1250, visit or follow Brandmotion on Facebook at

  • Brandmotion Goes Beyond the Vehicle With “Safe and Secure” Kit

    New HomeLink offering provides a complete lifestyle package from one supplier

    SOUTHFIELD, MICH. – December 10, 2013 (SDG MEDIAWIRE) – At the Brandmotion exhibit booth during the Specialty Equipment Market Association (SEMA) Show in November, the company’s HomeLink system was reintroduced in a kit that combines the versatile home automation controller with a residential light control receiver. The new Safe and Secure package enables Brandmotion retailers to sell a complete safety and convenience solution that requires no in-home installation expertise.

    “We’ve had a ton of success with the new add-on HomeLink system over the past year,” said Jeff Varick, president of Brandmotion. “Our dealers and their customers love the installation versatility, interior-matching color options and Authentic OEM™ components. Combining it with an in-home lighting controller gives Brandmotion dealers the ability to provide even more convenience and peace of mind to their customers.”

    HomeLink is the in-vehicle standard for controlling garage door openers, entry gates and other devices from the comfort of the vehicle. By utilizing compatible receivers within the home, users can also control lighting, home appliances and security systems.

    Safe and Secure Package Brandmotion's Safe and Secure package includes a in-car HomeLink remote and in-home LiftMaster light controller.

    Each Safe and Secure package comes with a HomeLink in-vehicle system and a LiftMaster Remote Lamp Control unit. While Brandmotion encourages professional in-vehicle installation for the HomeLink system, the lamp control unit simply plugs into any 120-volt home outlet, and the lamp or light it is to operate is plugged into it. Each package is pre-programmed so the two units communicate with no additional steps: just plug and press.

    The HomeLink product can operate up to two lighting controllers—or one lighting controller and another HomeLink-compatible receiver—in addition to a garage or gate opener. Additional LiftMaster lighting controllers can be purchased separately.

    Safe and Secure packages are currently shipping and are available in four kits: Part Nos. 2000-4502, 2000-4503 and 2000-4504 come with HomeLink controllers in black, tan and gray bezels, respectively, with an MSRP of $289.95. Part No. 2000-4501 features all three bezel options in the package at $309.95 suggested retail price.

    Authorized dealers can access and download a sell sheet for the kits, as well as sales tools and information on many more Brandmotion products, by logging into the Brandmotion Dealer Central website at For more information, contact Brandmotion at (734) 619-1250, visit or follow Brandmotion on Facebook at

  • Freedom Charge by Brandmotion Brings Custom Fit Wireless Charging to the Aftermarket

    Integrated application makes new charging technology hassle-free
    LAS VEGAS, November 5, 2013 (SDG MEDIAWIRE) – Wireless charging is a new technology that has slowly begun gaining steam with popular wireless devices such as the Samsung Galaxy S4 and Nokia 920. However, most options require yet another “loose” device—a charging plate—to plug into the cigarette lighter and slide around the vehicle interior. Today, Brandmotion is introducing a fully integrated solution for select vehicles in its Freedom Charge line.

    “We are extremely excited to introduce Freedom Charge here at SEMA,” said Brandmotion President Jeff Varick, referring to the Specialty Equipment Market Association’s annual show in Las Vegas. “We’ve invested a lot of time and research into making sure the product we introduce is going to better the driving experience rather than clutter it with plug-in devices. And for owners of a growing list of new vehicles, that experience is now available.”

    Freedom Charge System Freedom Charge enables wireless in-vehicle charging in an integrated, clutter-free system.

    Freedom Charge is a line of custom fit, wireless charging systems based on the Qi inductive power standard used by wireless device makers. Each consists of a vehicle-specific charging plate that is cut to integrate into an existing center console or storage tray, depending on the vehicle make and model, and molded to secure most phones. The charging module is hard-wired into the vehicle’s electrical system during professional installation, resulting in a natural-looking installation that blends with the vehicle.

    Currently, three versions cover the late-model Ford Fusion (part No. 6000-1020), Toyota Camry (part No. 6000-1030) and Dodge Ram (part No. 6000-1040), and are compatible with more than 50 wireless phone models. All are available for demonstration at the Brandmotion booth, No. 11773, in the North Hall during SEMA.

    For more information, contact Brandmotion at (734) 619-1250, visit or follow Brandmotion on Facebook at

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