Press Releases

  • Brandmotion Welcomes Kelly Majlinger as Company Opens New Headquarters

    New account manager to support sales force, enhance customer communication

    SOUTHFIELD, MICH. – October 23, 2013 – Premier aftermarket supplier Brandmotion announced it has hired Kelly Majlinger as account manager. The appointment enables the Michigan-based provider of Authentic OEM™ devices to improve its customer support efforts as the company acclimates to its new, larger corporate headquarters.

    Majlinger has more than 20 years of experience in business-to-business marketing and has excelled in the development of new sales channels. In her new role, Majlinger will work directly with field representatives to create customized marketing programs for retail and commercial customers, and to deliver educational resources to better inform resellers and technicians on the features and installation specifics of Brandmotion products.

    Kelly Majlinger, newly appointed account manager at Brandmotion Kelly Majlinger, newly appointed account manager at Brandmotion

    “I am very happy to be part of such a dynamic and innovative team,” said Majlinger. “With roots in the OEM space, Brandmotion is a company that focuses on quality and reliability first in everything it sells. My extensive experience in building and implementing solid support programs will hopefully help the company better its already high standards.”

    Majlinger will work from the company’s new headquarters, located in Southfield. Acquired and designed with room for growth, the 10,000-square-foot facility effectively doubles the company’s space and consolidates all of Brandmotion's services under a single roof.

    “We got to the point where our ability to service our customers was hindered by our space,” said Brandmotion President Jeff Varick. “Prior to the move we had different operations in different locations, which made many aspects of our business inefficient. The move centers all of our resources on taking care of our customers by reliably delivering products and support.”

    Kelly Majlinger can be reached at kmajlinger@brandmotion.com. Brandmotion’s new headquarters is located at 21518 Bridge Street, Southfield, Michigan 48033. Phone numbers remain unchanged. For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion.com or follow Brandmotion on Facebook at facebook.com/brandmotion.

  • Brandmotion Brings Quality to Off-Roaders with Eklips

    Innovative sun visors combine versatility and toughness for multiple environments

    SOUTHFIELD, MICH., October 21, 2013 – Brandmotion, Michigan-based supplier and manufacturer of Authentic OEM™ products and solutions for the automotive aftermarket, has added another practical yet stylish vehicle enhancement to its product line. With the introduction of Eklips, enthusiast-engineered side window visors designed for the Jeep Wrangler, the company has extended its applications for the vehicle beyond the confines of paved surfaces.

    Eklips visors solve the problem of insufficient sun protection from standard visors, which must be flipped to the side to block glare through the driver and passenger window areas. “First of all, front visors don’t do an effective job on these areas because they are not big enough,” said Jeff Varick, president of Brandmotion. “And second, if you’re off-road and constantly changing directions on open spaces or on a trail, you don’t want to keep flipping the visor back and forth.”

    When not in use, the Eklips visor folds upward and follows the contour of the side roll bar. When not in use, the Eklips visor folds upward and follows the contour of the side roll bar.
    The Eklips side window visor effectively protects against glare. It attaches easily with Velcro straps and can fit around the optional grab handle. The Eklips side window visor effectively protects against glare. It attaches easily with Velcro straps and can fit around the optional grab handle.

    Eklips visors attach to the roll bar on any Jeep Wrangler built from 1987 to the present. The innovative design allows the visor to flip down into a rigid position for maximum glare protection. When not needed, the visor flips up and molds to the contour of the roll bar, unobtrusive and ready for re-use. Eklips visors are also designed to fit around roll bar handles.

    Externally, Eklips visors feature lightweight, durable fabric that is treated to stand up to the elements and resist sun fade. Each is secured in place using Velcro® straps, which allow for simple removal and adjustment. The fabric encases a flexible, stainless steel construction that prevents rust and ensures superior performance year after year.

    Each Eklips visor carries a factory-match warranty. The visors are available and shipping in singles (Part No. 2000-4301; MSRP $59.95) or in sets of two (Part No. 2000-4302; MSRP $109.95).

    Authorized dealers can access and download a sell sheet for Eklips visors, as well as sales tools and information on many more Brandmotion products, by logging into the Brandmotion Dealer Central website at dealer.brandmotion.com. For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion.com or follow Brandmotion on Facebook at facebook.com/brandmotion.

     

  • New F-Series Kit Simplifies Installation, Enhances Safety

    Rear Vision upgrade retains factory features without retaining old parts

    Ann Arbor, Michigan, August 8, 2013 – What if, in order to get a new smartphone to work, you had to glue part of your old phone to the back of the new one? That is essentially the process of replacing the factory mirror with a Rear Vision-enabled version on 2009-2013 Ford F-Series trucks that are equipped with a compass display: Part of the old mirror must be kept connected and relocated under the dash to retain functionality of the compass.

    1008-9528 mirror with Rear Vision actvitated 1008-9528 mirror with Rear Vision actvitated
    CCD camera inside extruded Ford Oval assembly CCD camera inside extruded Ford Oval assembly

    Today, Brandmotion announced it has solved the problem on newer Ford F-Series models. Designed for 2011 to current trucks with a compass and 16-pin mirror connector, the new F-Series Kit (Part No. 1008-9528) completely replaces the factory mirror, requiring no retention of old components, resulting in a clean, trouble-free installation.

    “This is an issue that has made upgrading the factory mirror on the F-Series an unpopular task among professional installation technicians,” said Jeff Varick, president of Brandmotion. “With our new all-in-one design, we’ve been able to incorporate all of the parts of the old mirror into our new version, providing a vital safety and convenience feature while retaining key factory functions.”

    The 1008-9528 features an Authentic OEM™ mirror with an inbuilt 3.5-inch color monitor to show an ample view behind the truck, helping the driver avoid obstacles or attach to and monitor towed vehicles. The display disappears behind the mirror’s surface when not in use. Inside, it contains a gyroscope that performs directional duties, enabling all factory features to operate normally.

    The kit also includes the popular Ford Oval camera, which replaces the emblem on the truck’s tailgate with an extruded version that incorporates a high-quality, CCD-embedded camera. It also displays colored gridlines on the mirror’s screen to assist with parking.

    The 1008-9528 kit carries an MSRP of $899.95 and is currently available. Authorized dealers can access and download a sell sheet for the 1008-9528, as well as sales tools and information on many more Brandmotion products, by logging into the Brandmotion Dealer Central website at dealer.brandmotion.com. For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion’s website at www.brandmotion.com, or follow Brandmotion on Facebook at facebook.com/brandmotion.

  • Brandmotion Introduces 5 Rear Vision Packages to Tackle New Models

    Kits include application-specific mirrors with premium Authentic OEM™ camera

    Ann Arbor, Michigan, August 5, 2013 – Brandmotion, leading supplier of Authentic OEM™ rear vision systems to the aftermarket, has announced it is adding a new series of rear vision packages to its full line of vehicle safety systems. The 8500 series consists of five new models to fit newer vehicles, with one model designed for vehicles equipped with the tri-lobe mirror mount, such as the 2013 Ford Escape and Dodge Journey.

    Lip-mount camera with newly designed base Lip-mount camera with newly designed base
    9002-8523 kit for GM vehicles 9002-8523 kit for GM vehicles

    The 8500 series incorporates the OEM-validated Panasonic recessed-lip camera, which offers a wide-angled view behind the vehicle. Installed on many new cars and trucks during production, the camera utilizes Charge Coupled Device (CCD) technology to provide superior illumination, white balance and sharpness. The camera mounts to an included base that has been re-engineered to minimize drilling during installation while providing a factory installed look and finish.

    Each Brandmotion kit includes the necessary wiring harnesses and accessories to ensure a professional installation, along with a replacement mirror featuring a 3.5-inch TFT color display that turns on when the vehicle is put into reverse gear and disappears behind the mirror surface while driving. The mirrors all feature auto dimming technology to protect the driver from night blindness due to approaching high-beam lights and each fits different applications to bring new safety features to the driving experience:

    • The 9002-8524 and 9002-8521 ($587.95 MSRP) provide a direct replacement for most standard mirrors. The 9002-8521 is compatible with vehicles that include auto-dimming side mirrors, and will dim in concert when connected.
    • The 9002-8522 ($649.95 MSRP) and 9002-8523 ($699 MSRP) replace OnStar-equipped mirrors in vehicles equipped with 16-pin and 10-pin mirror connectors, respectively.
    • The 9002-8525 ($629.95 MSRP) features an exclusive Slimline design that is specially built to fit the tri-lobe mirror mount found on a select number of vehicles including the 2013 Ford Escape and Dodge Journey.

    “Every year we research new vehicle makes and models to determine which might be missing those all-important safety features, and we figure out how to build price-competitive solutions that integrate seamlessly,” said Brandmotion President Jeff Varick. “In addition, we align our company with quality installation centers to ensure that the end user experiences our products as if they came with the vehicle from the factory floor.”

    Authorized dealers can access and download a sell sheet on the 8500 series, as well as sales tools and information on many more Brandmotion products, by logging into the Brandmotion Dealer Central website at dealer.brandmotion.com. For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion’s website at www.brandmotion.com, or follow Brandmotion on Facebook at facebook.com/brandmotion.

  • Exclusive Rear Vision Upgrade Ready for 2014 Silverado and Sierra

    Brandmotion introduces market-first OnStar-ready kit as popular truck debuts

    Ann Arbor, Michigan, July 31, 2013 – Brandmotion, producer of Authentic OEM safety and convenience packages for the aftermarket, pleased customers and end users when it introduced exclusive solutions for the 2013 Dodge Ram. Today, the company repeats the feat as it announces a first-to-market upgrade for the 2014 Chevy Silverado and GMC Sierra. The new kit, model number 9002-1010, allows truck buyers to experience the added safety of an enhanced rear view without the loss of factory features.

    9002-1010 OnStar-equipped replacement mirror 9002-1010 OnStar-equipped replacement mirror
    New tailgate handle assembly with 9002-1010 camera New tailgate handle assembly with 9002-1010 camera

    The 9002-1010 continues Brandmotion’s tradition of enhancing the safety features of the Silverado and Sierra, complementing the 9002-9503 and 9002-9504, which apply to 2007-2013 models. The new kit, which accommodates the redesigned tailgate bezel and handle assembly found on the 2014 version, applies to select trim packages. While rear vision comes standard on the LTZ, SLT and SLE versions, it is only optional on LT trim packages, and not available from the factory on 1WT, 2WT and Base models.

    The mirror in Brandmotion’s new kit replaces the factory OnStar-equipped mirror, retaining buttons and functionality while adding a 3.5-inch TFT color monitor that displays from behind the mirror surface when the truck is in reverse gear. Its factory-style harness plugs directly into the existing connectors, eliminating the need for cutting wires.

    In the rear of the truck, the tailgate bezel and handle are replaced with an identical assembly, save for the embedded Panasonic camera that provides an OEM-approved, wide-angle view to detect obstacles and assist in towing operations.

    “We are pleased to be the first to offer a rear vision solution to the aftermarket for the 2014 Silverado and Sierra,” said Jeff Varick, president of Brandmotion and former engineer at General Motors. “We feel they will sell extremely well, and having the ability to improve safety and convenience features after the purchase will make owning the popular trucks that much more fulfilling.”

    With an MSRP of $899.95, the 9002-1010 kit will be available this month to Brandmotion customers. Authorized dealers can access and download a sell sheet for the kit, as well as sales tools and information on many more Brandmotion products, by logging into the Brandmotion Dealer Central website at dealer.brandmotion.com. For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion’s website at www.brandmotion.com, or follow Brandmotion on Facebook at facebook.com/brandmotion.

  • Brandmotion Expands Authentic OEM Mirror Fit Applications

    New model fits a growing number of vehicles with twist-off mirror mounts.

    Ann Arbor, Michigan, December 5, 2012 – Brandmotion now lets owners of the 2013 Dodge Ram and other select vehicles twist their way to aftermarket personalization with Authentic OEM™ quality. The company announced the availability of its newest replacement rear vision mirror, designed with a special mount that fits the “twist and remove” tri-lobe fitting currently used on factory installed mirrors in these vehicles.

    The release of part No. 9002-9618, which features the company’s popular Slimline Rear Vision mirror, represents the first aftermarket solution for vehicles equipped with the twist-off mount, including the 2013 Dodge Ram, certain models of the new 2013 Ford Escape and Focus, Jeep Grand Cherokee, and Dodge Ram and Journey.

    “Owners of these vehicles had no mirror replacement options, which means products like mirror-embedded rear-vision screens were not available to them,” said Jeff Varick, president of Brandmotion. “Now they can have the safety of a rear-vision system without the cost of replacing the radio just to get a screen to show the camera view.”

    The OEM-original Slimline mirror sports a sleeker, more stylish look than most factory installed mirrors, with a large 3.5-inch color screen that turns on when the vehicle is put in reverse and disappears behind the mirror’s surface when not in use. The mirror is compatible with all standard (composite output) rear-view cameras.

    Retailers and expeditors can order the mirror as a standalone product (harnesses included) using part No. 9002-9618 for the twist-mount version, or the standard-mount version under part No. 9002-9608. Both are currently available. A complete kit featuring the twist-mount mirror and a recessed-lip OEM camera will ship December 12 under part No. 9002-8625.

    For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion’s website at www.brandmotion.com, or follow Brandmotion on Facebook at facebook.com/brandmotion.

  • Brandmotion to Offer Authentic OEM Products Through Tint World

    Fast-growing retail franchise to feature Bongiovi DPS, Infinity mirrors, HomeLink® and more

    Las Vegas, November 23, 2012 – Fresh off its highly successful SEMA 2012 outing, Brandmotion announced today that it has agreed to distribute its products through the fast-growing Tint World franchise. Brandmotion, the accomplished provider of vehicle personalization and safety solutions, will make its entire line of Authentic OEM™ products and accessories available to the nationwide Tint World chain, which currently stands at 21 locations and is on track to add 13 more in 2013.

    “There’s no question that Tint World has established itself as a fast-growing player in the automotive aftermarket,” said Jeff Varick, president of Brandmotion. “The success of the brand is evident in the quality of supplier the franchise has partnered with. We are pleased to be one of those partners and look forward to a great working relationship.”

    Tint World specializes in “Styling Your Ride” with products and services that enhance the look and function of vehicles on the interior and exterior. As its name implies, Tint World also provides window tinting services to automotive, marine and commercial sectors.

    Brandmotion will solidify Tint World’s product offerings with its wide array of back-up cameras, replacement mirrors and integration solutions. Rear vision kits include factory approved cameras along with OEM-grade wiring, connectors and accessories. The newly redesigned HomeLink® controllers mount on almost any flat surface and offer an immediate technology and convenience upgrade. The newly released Infinity mirror, which has just begun rolling off the assembly line in the new Chevy Camaro, Dodge Viper, Subaru BRZ and Volvo V40, outfits just about any vehicle with highly sought-after styling. Two models in the line feature HomeLink controls to operate up to three devices.

    “Brandmotion brings a unique product line to our stores,” said Paul Pirro, vice president of dealer operations for Tint World. “The company’s ‘Authentic OEM’ products allow us to sell factory original parts that customers often want but can’t get because it’s not available for their specific vehicle model, and do it with a factory-match warranty. This type of quality is perfectly in line with our mission of delivering the best product and service experience possible for our customers.”

    For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion’s website at www.brandmotion.com, or follow Brandmotion on Facebook at facebook.com/brandmotion.

  • Brandmotion Loft Lite™ Takes New Product Runner-Up at SEMA 2012

    Advanced, flexible lighting system garners Mobile Electronics award


    Las Vegas, November 5, 2012 – Product judges appointed by the Specialty Equipment Market Association (SEMA) gave runner-up honors in the New Product – Mobile Electronics category to Brandmotion for the company’s Loft Lite interior vehicle lighting system. The award was announced October 30 during the SEMA 2012 Show at the Las Vegas Convention Center in Las Vegas.

    “We are proud of this recognition,” said Jeff Varick, president of Brandmotion. “With a tagline like ‘Authentic OEM,’ our products have to deliver the look, feel and function of factory-installed equipment. Our Loft Lites live up to the challenge, at the same time offering aftermarket mounting flexibility.”

    The Loft Lite is a small, easy to install pod housing that can mount just about anywhere in a vehicle interior and provide a look and function as though it was installed on the assembly line. The flush-mounted, rounded bezel surrounds a focused LED that requires less than 1/5th the power of an incandescent lamp and provides a steady light output regardless of voltage. The most common application is to mount one Loft Lite over each seat in the vehicle to give every passenger personalized lighting suitable for reading or eating, similar to aircraft lighting. Loft Lites are also ideal for mounting on a truck tailgate or in the trunk or luggage compartment. Best of all, Loft Lites do not impair the driver’s ability to see at night.

    Intuitive soft-touch switching allows the operator to simply press the lens to turn the light on and off. Loft Lites can also be wired into the existing lighting system to illuminate when a door is opened. And because they use LED technology with 10 times more operating life than standard lights, Loft Lites require no service or replacement for the life of the vehicle.

    The Brandmotion Loft Lite was inspired by the company’s “Urban Loft” concept it introduced as part of the FIAT Partner Program competition in 2011. Brandmotion’s winning presentation was based on the idea of building a comfortable, personalized yet intuitively functional environment within the 2012 FIAT 500.

    Loft Lites are available to expeditors and retailers in two kits based on quantity:
    • Part No. 2000-4202– 2-pack Loft Lite lighting system with wiring and instructions
    • Part No. 2000-4204 – 4-pack Loft Lite lighting system with wiring and instructions

    For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion’s website at www.brandmotion.com, or follow Brandmotion on Facebook at facebook.com/brandmotion.

  • Brandmotion Ships Bongiovi DPS Solution for Car Audio

    Groundbreaking audio technology will be on display at Brandmotion’s SEMA show booth

    Las Vegas, November 1, 2012 – Not everyone views customization in the same way. One vehicle owner may opt to completely replace his factory system with aftermarket components, while another will choose to enhance what is already there. Brandmotion is built to service the latter, and at this year’s Specialty Equipment Market Show, October 30 – November 2, the premier supplier of high-quality Authentic OEM™ products for cars and trucks will introduce the ultimate factory audio system enhancement.

    Bongiovi DPS (Digital Power Station) is engineered by Bongiovi Acoustics to expand the listening environment of any car stereo system, and the technology has won awards for several applications including apps and embedded audio. The car audio variant is a single plug-and-play module that contains embedded profiles for each specific vehicle make and model and integrates directly with the factory audio wiring, meaning consumers hear extended frequency response and sonic improvement without having to change how they interact with their factory audio system.

    Brandmotion is the exclusive U.S. distributor of Bongiovi DPS for car audio, releasing three versions to work with more than 35 models of General Motors and Toyota vehicles. Each kit includes the Bongiovi DPS module and a vehicle-specific harness to eliminate the potentially damaging process of cutting and splicing that it typical with aftermarket installations.

    “This is exactly the type of product we strive to bring to our customers and their customers,” said Jeff Varick, president of Brandmotion. “We have enjoyed working with Bongiovi to bring this groundbreaking technology to the automotive world in a significant way. By utilizing the reach of both our companies, we are able to apply Bongiovi DPS to specific vehicles and provide a remarkable audio enhancement for consumers.”

    At the SEMA Show, Bongiovi DPS will be demonstrated in Brandmotion’s 2013 Chevy Sonic in booth #11469 in the North Hall of the Las Vegas Convention Center. For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion’s website at www.brandmotion.com, or follow Brandmotion on Facebook at facebook.com/brandmotion.

  • Brandmotion Connects the Drive to the Dwelling with HomeLink®

    Trusted technology available as a stand-alone solution

    Las Vegas, October 31, 2012 – Brandmotion, supplier of Authentic OEM™ products that provide aftermarket vehicle customization with a factory look and feel, will be showcasing the new series of HomeLink® by Johnson Controls in-vehicle controllers at the 2012 Specialty Equipment market Association (SEMA) Show, held October 30 – November 2 and the Las Vegas Convention Center in Las Vegas. The announcement follows a new agreement that makes Brandmotion a distributor for HomeLink products.

    "We are very pleased to be a HomeLink distributor," said Jeff Varick, president of Brandmotion. "We’ve worked hard to align Brandmotion with factory installed products available in the aftermarket. The Johnson Controls HomeLink product has won many awards over the years for its reliability and function in vehicles, and we are excited to bring such a high consumer-demand product to our customers."

    The HomeLink product being shown at SEMA is a new design, based on substantial feedback from professional installation technicians. This new design features a control center that can be mounted on any flat surface with applicable space, rather than just at the visor. In addition, the control module is configured so it can be installed in more locations in the vehicle.

    In order to maintain the factory look and feel of the vehicle, Brandmotion is offering HomeLink in four kits, each with colored bezels to match most vehicle interiors:

    • Part No. 2000-4100 – HomeLink module with Black, Gray and Tan bezels
    • Part No. 2000-4101 – HomeLink module with Black bezel
    • Part No. 2000-4002 – HomeLink module with Tan bezel
    • Part No. 2000-4103 – HomeLink module with Gray bezel

    At the SEMA Show, HomeLink will be shown in booth #11469 in the North Hall of the Las Vegas Convention Center. For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion’s website at www.brandmotion.com, or follow Brandmotion on Facebook at facebook.com/brandmotion.

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