Safety Education

  • Biggest Opportunities in Rear Vision for 2015

    article-1094111-02C8B5AD000005DC-646_468x286

    Even though the federal mandate for standard rear vision in all vehicles by mid-2018 inches closer, there are a large number of new vehicles still rolling off assembly lines without a rear view camera. Back up cameras are still in demand from the aftermarket, and will be for the foreseeable future.

    As a service to our great installers, the team here at Brandmotion has put together a complete list of the top Rear Vision opportunities by vehicle make, model and trim level. This guide will help indicate where the market is for aftermarket backup cameras. Below are just a handful of the makes and models with gaps in standard rear vision.

    Chrysler / Dodge / Jeep Vehicles
    2012-jeep-wrangler-unlimited-altitude-edition-photo-ExtremeTerrain

    Chrysler group vehicles present one of the largest markets for rear vision. Leading the group in rear vision opportunity gaps is the Jeep Wrangler. There are currently no rear vision cameras offered from the factory for the Wrangler, and with 175,000 of them sold in the US in 2014, that’s a BIG market. Rounding out the list are the Dodge Charger and Journey, as well as the Jeep Grand Cherokee, all with $1,000+ rear view camera packages.

    RAM
    ramtruck

    Installers dealing with RAM trucks will be happy to see a large money making opportunity for the popular line of pickups. Cameras are offered as options on all but the higher trim levels (Sport and Laramie). These systems can range in price from a few hundred dollars (if there is already a display screen) to over $1,000 for packages including the display and camera. Installers should expect to see rear vision business from the lower trim level Ram trucks hitting the road throughout 2015.

    GM / Chevy / Cadillac Vehicles
    chevrolet-lineup-b

    You’ll find a host of General Motors vehicles still coming without cameras. Among the most notable are the Chevy Silverado, Malibu, Impala and Cruze. Impala buyers could be paying upwards of $1,100 for a factory camera and those looking to purchase a Malibu will find camera options with a range in prices from $1,125 to $1,850. For truck buyers considering a new Silverado, they’ll be looking at upgrading to LS trim to just have the option to purchase a camera for $325, other camera packages start at $1,000 to $1,600 for the Work Truck and LT/LTZ trim levels respectively.

    Customers buying a high end vehicle like the Cadillac ATS will also be disappointed to see that rear vision isn’t standard on all trim levels. They can expect an extra $1,435 for the CUE and Surround Sound package.

    These vehicles represent a large portion of GM vehicle sales, perfect for the installer or expeditor targeting these dealerships to increase rear vision sales.

    Ford / Lincoln
    2014 Ford F-150 STX SuperCrew

    While Ford has started to include cameras with most of its fleet, the new F150 still leaves room for installers to capitalize on rear vision sales within the XL trim level. Back up cameras for the F150 command a $1,800 to $2,000 price tag!

    Audi
    range

    There are a surprising number of opportunities for Audi vehicles! New car buyers could be paying upwards of $4000 to get camera on a SQ5 and many thousands of dollars for other vehicles from the manufacturer. With many of the vehicles coming without a rear view camera option, installers will have a field day offering cameras to protect high end vehicles from backover accidents!

    BMW
    2013_bmw_m6_us-version_38_1600x1200

    BMW vehicles have a surprising amount of open gaps for rear view cameras in all vehicle models except the 6 and 7 Series. Buyers could be looking at a $950 to $1,800 price tag, with some models approaching $4,000 to add a camera and other features!

    Brandmotion is proud to supply the professional installer with solutions for all these vehicles listed above and more!

    Looking to offer Brandmotion rear vision products to your customers? Contact us today for more information and to become a dealer!
    P: (734) 619-1250
    E: Info@brandmotion.com
    W: www.brandmotion.com

  • Top 10 Most Surprising Vehicles Without a Back Up Camera

    A recent ruling by the National Highway Traffic Safety Association has mandated that all cars under 10,000 pounds, starting model year 2019 and later must come with backup camera technology. There’s a good chance that the car you drive has a rearview camera, or at very least, the option to have one installed. This day and age, cameras and LCD screens are a common sight in most cars, but believe it or not, there are some out there that do not offer the safety of a rear vision camera system. Take a look at this list of the top 10 most surprising vehicles without the option for rear vision cameras. If you own one of these vehicles, it may be time to think about getting one.

    1. Jeep Wrangler

    2014 jeep wrangler

    The Jeep Wrangler has seen an explosion in growth and popularity in recent years thanks to upgrades on the exterior and interior. It’s surprising that a car that has such low rear visibility, still does not offer a rear vision camera system option for any trim level.

    2. Jeep Patriot

    2014jeeppatriot

    For a car that was listed as IIHS’s Top Safety Pick, you’d think it would have the latest in preventive safety features. The Patriot is a fun car to drive and was appropriately awarded one of Consumer Guide’s “10 coolest cars under $18,000,” yet it lacks some of the most current technology.

    3. Dodge Challenger

    2014 dodge challenger

    The Challenger has been one of the most well received cars in its class. In 2013, AutoPacifica named the Challenger its best-in-class sports car. True to most sports cars, the Challenger features a low profile, which doesn’t help with its rear visibility. These cars can be a challenge to maneuver in parking lots, sounds like something a back up camera could solve.

    4. Toyota Prius-C

    2014 prius c

    The Toyota Prius-C makes headlines as a vehicle featuring forward thinking. It was one of the first cars to incorporate a hybrid drive and solar panels to actively cool the interior. The small stature of the vehicle would make you think it has great visibility, but the sloping back creates a large blind spot for the driver, one that a camera could correct quite easily.

    5.The Entire Scion Lineup

    2014-Scion-Series-10-lineup

    Own a Scion? If you do, chances are you’ve noticed that there is no option for a factory installed backup camera. This is odd, seeing as how the Scion line up is built around customizing almost all parts of the car to fit the driver’s unique identity, as well as their wants and needs.

    6. Mini Lineup

    2014 mini Lineup

    Aside from the Hardtop, no other models in the Mini Cooper lineup feature a backup camera option. These vehicles have great visibility from the front, but the smaller windows in the back can make backing out difficult. With all of the great interior features and styling you can get with your Mini, a backup system would integrate nicely within their entire vehicle lineup and provide a safety edge.

     7. Mazda 5

    2014-Mazda-Mazda5-Wagon-Sport-4dr-Wagon-Photo

    Minivans are notorious for their lack of rear visibility, especially if you have a full load of cargo or passengers. Safety is a main concern, especially with vehicles transporting people. A rear vision camera would compliment such a long vehicle and make backing out much safer, as well as easier.

    8. Hyundai Accent

    2014-hyundai-accent

    Compact cars are a high value that offer great mileage for a good price. Sadly, the Accent does not offer a rear vision camera system as an option. Due to the small stature of this vehicle, anyone sitting in the backseat could potentially obstruct the driver’s view of what’s behind them, a situation in which a camera system would make sense.

    9. Volkswagen Golf

    2014-volkswagen-golf-gti

    Volkswagen vehicles are touted as efficient vehicles that get you from point A to point B and the rest of the alphabet thanks to their superior gas mileage. However, any successful journey starts with backing out of your driveway safely. Hatchbacks typically have blind spots in the rear where the roof supports are placed. A camera in the rear could save your vehicle, and most importantly, someone else’s safety.

    10. Dodge Avenger

    2014_Dodge_Avenger_RT

    This stylish vehicle has multiple optional amenities such as leather bucket seats, color matched rims, large in-dash displays and navigation. However, you won’t find a backup camera listed under any of the package options. A popular vehicle deserves a popular safety feature.

2 Item(s)

per page