Tag Archives: automotive

  • Brandmotion Joins the Vehicle-to-Vehicle Communications Industry

    JV at MTC Brandmotion president, Jeff Varick, speaking to the affiliate members of the Mobility Transformation Center.

    In mid-March, a group of 27 automotive companies met in Ann Arbor, Michigan on the University of Michigan’s campus. They were there to discuss the next steps in implementing vehicle-to-vehicle, vehicle-to-device communication platforms and to tour the Mobility Transformation Center (MTC) being built on the outskirts of the city. Among the companies in attendance was the aftermarket industry’s representative, Brandmotion.

    MTC Overview A small portion of the MTC currently under construction, when completed, the testing grounds will feature a number of structures and traffic scenarios.

    In order for this technology to be successfully tested and implemented, both OEM car manufacturers and aftermarket companies will need a working model of a city to test their parts. That’s where the MTC comes in. The center spans 32 acres which features mock highways, suburbs, roundabouts and many other roadways that allow companies to test cars in all manner of driving conditions.

    MTC Structure Structures like this one are being built to represent real world building to study how V2V communications can be obstructed in an urban setting.

    So how does Vehicle-to-Vehicle (V2V) work without it becoming just another gadget drivers have to monitor? A transmitter pumps out a signal 10 times per second that is automatically received by other vehicles, traffic lights, and even smartphones. These signals communicate data to one another, conveying approaching hazards, traffic speeds, oncoming traffic and can alert drivers and pedestrians alike of an impending collision before it happens.

    MTC Tunnel A tunnel being constructed on the edge of the MTC designed to test V2V signal in covered environments.

    The best part is, this technology isn’t something that companies are only dreaming of; it is being tested and implemented in small batches, in real world settings outside of the MTC. The city of Ann Arbor has been an undercover test bed of the technology for a few years now. Streetlights and intersections around the city have already been communicating with testing platforms on vehicles, and the MTC is the next logical step for this technology.

    As an aftermarket manufacturer on the cutting edge of vehicle safety products, Brandmotion will lend its expertise to the OEMs on how best to integrate the technology not only into new vehicles but existing vehicles that are on the road today.

    “If we are going to be living in a world where vehicles talk to other vehicles, the aftermarket will play a critical role,” said Brandmotion president, Jeff Varick. “Otherwise, it will take much longer to achieve any kind of critical mass, and that’s what V2V requires.”

    The Grand Opening of the MTC is scheduled for July 20, 2015.

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