Tag Archives: brandmotion

  • Brandmotion Earns Best of Show Award at SEMA 2018

    Southfield, Michigan, November 13, 2018: Aftermarket Automotive product safety leader Brandmotion earned a Best of Show award and several media awards at the 2018 SEMA show held in Las Vegas October 30 through November 2.

    Lucas Frank, Director of Product Development & Operations accepts the awards at the SEMA New Products Breakfast in Las Vegas. Lucas is accompanied by fellow Brandmotion employees Austin Rivera and Jillian Ouvry.

    SEMA recognized Brandmotion with the Best New Van/Pick-up/Sport Utility Product award for Brandmotion’s Radar Blind Spot System with Cross Traffic Detection.  This product provides consumers with the option of outfitting their vehicles with an automotive OEM-grade safety product that is typically only available on new vehicles.  Along with receiving this award, Brandmotion also took home five Global Media Awards for their newest products including the Radar Blind Spot system and the Trailer Rear Vision System.

    This is the 6th year that Brandmotion has earned recognition at the SEMA show. 

    Lucas Frank Director of Product Development & Operations and Brandmotion employee Jillian Ouvry stand with SEMA Chairman Wade Kawasaki.

    “It is truly an honor to receive these awards”, said Brandmotion Founder and President Jeff Varick. “This kind of recognition helps drive us to continue our pursuit to reduce the number of lives lost on our roads. We have built our reputation and success over 14 years on a steady flow of innovative products and ideas that help our customers grow.”

    Best New Van/Pick-up/Sport Utility Product Award for Brandmotion's Radar Blind Spot System with Cross Traffic Detection.

    During its 13th year of serving the aftermarket, Brandmotion has continued to extend its product portfolio and capabilities focused on improving the safety of drivers on the road. These categories include Towing Cameras, Offroad Adventure Cameras, Wireless Smartphone charging, and true OEM-based Blind Spot Detection and Monitoring.

    To read more about Brandmotion’s award winning Radar Blind Spot System with Cross Traffic Detection click here

    To read more about Brandmotion's Trailer Rear Vision System click here


    About Brandmotion: Brandmotion is in it’s 13th year of working continuously to reduce the number of lives lost on our roads due to traffic accidents. Specializing in the design, integration, and distribution of emerging automotive safety, mobility, and convenience technology.  Brandmotion is a recognized leader among aftermarket installers of mobile electronics and was awarded "2016 SEMA PRO Manufacturer of the Year" honors at the SEMA Show in Las Vegas.

    Learn more at www.brandmotion.com and follow us on Facebook, Instagram @brandmotion and @summitview_offroad, Twitter @brandmotion, and LinkedIn.

  • Brandmotion's Summer 2018 Interns

    As the Summer of 2018 comes to a close, we would like to acknowledge the great work our team has accomplished this summer, thanks to the help of our summer interns. This year's group of interns comprised of a diverse group of motivated individuals hailing from different parts of the state with various backgrounds.

    For this article, we asked each of our interns to fill out a short questionnaire on their experience here at Brandmotion:

    Ryan Shafer

    Ryan Shafer, University of Michigan, Ann Arbor '21
    • Title: Electrical Engineering Intern
    • School: University of Michigan, Ann Arbor
    • Major: Electrical Engineering
    • Graduation year: 2021
    • Hobbies/Interests: playing basketball, reading, boating, and watching sports
    • Career Goals: Start my own company


    What did you like the most about your internship? My favorite parts about my internship was the ability to serve in a variety of roles, seeing my work make a major impact on the company, and also the people that I worked with.

    What were your main projects for the Summer? My main projects for the summer included working on the Tampa Hillsborough Expressway Authority Connected Vehicle Pilot and a product development plan. I carried out many tasks that utilized technical skills and project management skills.

    How does your experience as an intern at Brandmotion contribute to your career goals?

    Working at Brandmotion allowed me to serve in a variety of different roles and develop a vast array of both engineering and business skills. These skills will allow me to have an advantage going into my career as an engineer.

    Kevin Bouchard

    Kevin Bouchard, Eastern Michigan University '18
    • Title: Product Design Intern
    • School: Eastern Michigan University
    • Major: Product Design and Development
    • Graduation year: December 2018
    • Hobbies/Interests: Fishing, Video games, Marvel Movies, and Cars
    • Career Goals: To play a role in the world of automotive safety


    What did you like the most about your internship? The thing I enjoyed most about the internship was the nature of working for a smaller company. I had the chance to experience so many different activities. The culture around the office was more like a family compared to what you might see in a larger company.

    What were your main projects for the Summer? Developing our design process and moving the company to a new project management software was one of my major tasks. It gave me an opportunity to help streamline operations and play a role in how we go about completing projects in the future.

    How does your experience as an intern at Brandmotion contribute to your career goals?More than anything, this internship has given me a stronger drive towards developing useful skills so that I can play an even bigger role in developing products that will keep people safe on the road. 

    Harnet Estifanos Teklay

    Harnet Teklay, Lawrence Technological University '19


    • Title: Business Planning Intern
    • School: Lawrence Technological University
    • Major: MS in Electrical and Computer Engineering
    • Graduation Year: Dec 2018
    • Hobbies/Interests: Soccer/ Movies/ Traveling/ Helping People
    • Career Goals: To be a qualified professional Electrical Engineer

    What skills have you have you gained or further developed as a result of your internship?

    • Communicating with clients in a professional way.
    • Understand the concept of connected vehicle technology deeper.
    • Creating work plans or work proposals for a new projects.
    • Gain knowledge of physical vehicle equipments.

    What were your main projects for the summer? TU Automotive Detroit 2018, Connected Vehicle Business Tracking, and Connected Vehicle RFQ/RFI and Cost Estimation.

    How does your experience as an Intern at Brandmotion contribute to your career goals?My experience at Brandmotion has given me the opportunity to understand Connected Vehicle technology and Business development. For my future career goals, I believe I can work in tasks related to both Connected Vehicle and business development. I also believe it will help me one day start my own business.


    Dan Kendra

    Dan Kendra, Eastern Michigan University '19
    • Title: Marketing Intern
    • School: Eastern Michigan University
    • Major: Marketing
    • Graduation year: 2019
    • Hobbies/Interests: Oil painting, fishing, camping, backpacking, guitar, photography, softball, video games, watching sports, and reading
    • Career Goals: Marketing Manager / Director / Own a business


    What did you like the most about your internship? Every day I was presented with new challenges and was pushed to expand my marketing knowledge far beyond my education at EMU thus far. I was also given the opportunity to travel to an off-road Jeep festival where I was able to use my photography skills to capture some really great content for our social media. 

    What were your main projects for the Summer? My main project was to help grow the company's social media presence. After some research, I developed a strategy and plan for Brandmotion. With analytics and a few tweaks here and there, I was able to double the company's following on Social Media, increase web traffic derived from social media from 2% to 10%, and increase sales directly correlated with social media efforts.

    What skills have you gained or further developed as a result of your internship? I would definitely say that I have further developed my analytical skills by measuring and interpreting data to modify strategies and drive key decisions. I have also gained a greater understanding of the business environment and business / marketing processes. 

    Prathamesh More

    Prathamesh More, Western Michigan University '18
    • Title: Operations & Purchasing Intern
    • School: Western Michigan University
    • Major: Industrial Engineering
    • Graduation year: December 2018
    • Hobbies/Interests: Traveling, adventure sports, Football, chess and sometimes cooking.   
    • Career Goals: Operations, Continuous improvements or Manufacturing Engineer


    What did you like the most about your internship? A lot of new experiences and a challenging work environment, where I can undertake a number of projects and make each day a different and exciting one to work in. Along with this I got to work with amazing people which helped me learn new skills and gain valuable knowledge that I can apply in my career.

    What were your main projects for the Summer? My main projects included updating the process flows, updating the standard operating procedures, production scheduling and Inventory Management.

    How does your experience as an intern at Brandmotion contribute to your career goals?As an intern at Brandmotion, I got a chance to experience a professional environment where I got to learn and explore my ideas for practical implementation of the knowledge gained during my master’s degree, improving my time management skills and enabling me to set the foundation for my career as an Operations or Manufacturing Engineer.


    Brandmotion is dedicated to helping develop college students so that they have the skills necessary to attain their career goals. For more information on internships at Brandmotion, email careers@brandmotion.com or look for us at your school's career fair this fall!












  • Biggest Opportunities in Rear Vision for 2015


    Even though the federal mandate for standard rear vision in all vehicles by mid-2018 inches closer, there are a large number of new vehicles still rolling off assembly lines without a rear view camera. Back up cameras are still in demand from the aftermarket, and will be for the foreseeable future.

    As a service to our great installers, the team here at Brandmotion has put together a complete list of the top Rear Vision opportunities by vehicle make, model and trim level. This guide will help indicate where the market is for aftermarket backup cameras. Below are just a handful of the makes and models with gaps in standard rear vision.

    Chrysler / Dodge / Jeep Vehicles

    Chrysler group vehicles present one of the largest markets for rear vision. Leading the group in rear vision opportunity gaps is the Jeep Wrangler. There are currently no rear vision cameras offered from the factory for the Wrangler, and with 175,000 of them sold in the US in 2014, that’s a BIG market. Rounding out the list are the Dodge Charger and Journey, as well as the Jeep Grand Cherokee, all with $1,000+ rear view camera packages.


    Installers dealing with RAM trucks will be happy to see a large money making opportunity for the popular line of pickups. Cameras are offered as options on all but the higher trim levels (Sport and Laramie). These systems can range in price from a few hundred dollars (if there is already a display screen) to over $1,000 for packages including the display and camera. Installers should expect to see rear vision business from the lower trim level Ram trucks hitting the road throughout 2015.

    GM / Chevy / Cadillac Vehicles

    You’ll find a host of General Motors vehicles still coming without cameras. Among the most notable are the Chevy Silverado, Malibu, Impala and Cruze. Impala buyers could be paying upwards of $1,100 for a factory camera and those looking to purchase a Malibu will find camera options with a range in prices from $1,125 to $1,850. For truck buyers considering a new Silverado, they’ll be looking at upgrading to LS trim to just have the option to purchase a camera for $325, other camera packages start at $1,000 to $1,600 for the Work Truck and LT/LTZ trim levels respectively.

    Customers buying a high end vehicle like the Cadillac ATS will also be disappointed to see that rear vision isn’t standard on all trim levels. They can expect an extra $1,435 for the CUE and Surround Sound package.

    These vehicles represent a large portion of GM vehicle sales, perfect for the installer or expeditor targeting these dealerships to increase rear vision sales.

    Ford / Lincoln
    2014 Ford F-150 STX SuperCrew

    While Ford has started to include cameras with most of its fleet, the new F150 still leaves room for installers to capitalize on rear vision sales within the XL trim level. Back up cameras for the F150 command a $1,800 to $2,000 price tag!


    There are a surprising number of opportunities for Audi vehicles! New car buyers could be paying upwards of $4000 to get camera on a SQ5 and many thousands of dollars for other vehicles from the manufacturer. With many of the vehicles coming without a rear view camera option, installers will have a field day offering cameras to protect high end vehicles from backover accidents!


    BMW vehicles have a surprising amount of open gaps for rear view cameras in all vehicle models except the 6 and 7 Series. Buyers could be looking at a $950 to $1,800 price tag, with some models approaching $4,000 to add a camera and other features!

    Brandmotion is proud to supply the professional installer with solutions for all these vehicles listed above and more!

    Looking to offer Brandmotion rear vision products to your customers? Contact us today for more information and to become a dealer!
    P: (734) 619-1250
    E: Info@brandmotion.com
    W: www.brandmotion.com

  • A day in the life of a wireless charger

    How many times have you been on your phone in bed and have had to unplug the device just to use it comfortably? Only to find the charger is somewhere behind a piece of furniture when you go looking for it again. The plug might as well have been across the room since you now have to get up to find it tucked away in a tight space.

    Thankfully, there is now a solution that although small, enhances the user experience of a smartphone considerably. We’re talking of course about wireless charging. No longer do you need to fumble with a cable in the dark, or go searching for it every time you need a little juice. The charging pad is in the same spot, every time, just as you had left it.

    A typical day for a smartphone user with a wireless charger might look something like this:

    iPhone_Home Charging6:00AM  Your alarm goes off, you roll over and pick up your phone off its charging pad. You roll back over to comfortably check your phone, no annoying cord to keep you on the edge of your bed.

    8:00AM  You’re now in your car settling into the usual morning commute. Normally you would have a tangled charger hanging somewhere from your center console, probably taking up a cup holder, but thankfully you’ve just installed a FreedomCharge phone charging pad. No cables in sight.

    The phone’s battery is hovering at a comfortable 95% but you want to listen to music and that can shave off a few percentage points from the battery level, so you set the phone on FreedomCharge and continue to stream your music, all without any cables.

    Angled Top View9:00AM  Arriving at the office, your phone’s battery has returned to 100%. You get to your desk and start your day.

    12:00PM  By the time lunch rolls around, you’ve been at the office for a few hours and your phone has been used a moderate amount to answer any forwarded calls, text messages and email. All the activity has started to chip away at your battery, but luckily you have a wireless charging pad on your desk.

    6pluscharging5:00PM  By the end of your day, your phone has been on and off the charger since you arrived at the office, but it never dipped into the red and you never even had to plug it in. On your way home, you decide to run a couple of errands and turn on your GPS. Setting your phone on FreedomCharge it charges as you navigate, glancing at your phone every now and then.

    7:00PM  By the time you’re home, your phone is hovering around 70%, you decide to let your battery run until it’s time to go to bed.

    10:00PM  As you get in bed and hit the lights, you respond to a few more messages before going to sleep. Before falling asleep, you place your phone on the charging pad without having to look for or fumble with a charging cable.

    For most phone users, the day begins and ends in much the same way...by checking their smartphone. For most people, that phone is within an arm’s reach at any given time, even while sleeping. Yet, that phone is often tethered to the wall by a 3 foot cable, limiting the phone’s range of motion. Upgrading your phone with wireless charging changes everything, you’ll notice all of the times you need to plug your phone in are eliminated by simply setting the phone on a charging pad. How much simpler could it be?

    Check out Brandmotion's FreedomCharge wireless phone charging system, the only seamlessly integrated, aftermarket solution for wirelessly charging smartphones in the car.

    Visit www.Brandmotion.com/freedomcharge to see the full line!

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