Brandmotion FIAT 500 Custom Car

A Unique Opportunity from FIAT USA...

Fiat presented us with an exciting challenge: Enhance the already expressive and independent spirit of the new FIAT 500 with emerging automotive technology and refined vehicle modifications. FIAT provided us with a couple of 500s and after a few days our creative juices started to flow...

Brandmotion FIAT 500 - Inspiration

The Modern Urban Loft

A strong impression we had of the car was how spacious and uncompromised it felt inside, like a much bigger vehicle. It reminded us of the modern urban loft. Like a loft apartment, the FIAT is practical and efficient, yet spacious, just the right size and footprint for the modern urban lifestyle. The Brandmotion FIAT 500 Loft was born.

Brandmotion FIAT 500 - Exterior Customization

We Couldn’t Resist

Even though our project was mainly interior focused, we couldn’t resist a few tweaks to the exterior, starting with Brandmotion’s two-tone pearlescent paint scheme, Magneti Marelli 17” wheels, Abarth spoiler, and Eibach springs for lowered stance. For added functionality, we added Brandmotion‘s new Curb Alert PRO front curb sensor, and our integrated OEM rear vision camera into the lift gate.

Brandmotion - Rear View Mirror Camera

A New Look in Rear Vision

For the most appropriate emerging technology, we looked through dozens of ideas in our product development lab and submissions from our technology partners. For our first technology enhancement, we quickly gravitated to a new cutting edge frameless rear vision mirror with built-in navigation screen. Its lighter-than-air look and jewel-like construction make it the perfect enhancement for a small vehicle.

Brandmotion - FIAT 500 Cordless Charger

No More Charging Cord Clutter

Next, we picked wireless charging for smartphones and cell phones as a highly satisfying and practical new technology. At Brandmotion, our goal has always been to “cut the cords” of sloppy generic car accessory clutter. In an efficiently packaged vehicle like the 500, order and organization in the process of supporting the owner’s unique needs is key.

Brandmotion - Tetrax iPhone Holder

The Ideal Phone and GPS Mounting Solution

For similar reasons, we also incorporated our popular Tetrax magnetic device holder for securely holding phones and GPS units in high, easy-to-reach locations in the vehicle without utilizing clunky plastic holders or suction cups. Clean, clever, practical - and Italian - just like the FIAT.

Brandmotion - FIAT 500 LED Lighting

Precise High Tech LED Lighting

Every loft has good lighting, which is why we added 6 bright LED lamps to the interior for clean, precise task lighting. The result is the creation of a wonderful mood that also creates a feeling of added spaciousness.

Brandmotion - FIAT 500 Sound System

Enhanced Sound without the Mass

The modern urban loft has great sound achieved by employing the latest small footprint audio technology. Since we didn’t have any room or desire for bulky subwoofers and boxy speakers, we chose the new Digital Power Station from Bongiovi Acoustics for its big, satisfying sound through the existing factory audio system.

Brandmotion - FIAT 500 Cargo

Flexible System for Cargo Organization

Since efficient use of storage is critical in any small living space, we developed a trunk storage rail and organization system, tailor-made for the FIAT 500. Now, everything in the vehicle has its place, conveniently organized.

Brandmotion - SEMA Tour

Coming to a City Near You...

After its debut at the SEMA Show in Las Vegas November 1-4, the Brandmotion FIAT 500 Urban Loft will travel to car shows and special events across the country in partnership with FIAT. Check our site soon for specific dates and venues.