Brandmotion Solutions

Mass Customization Services

Thanks to the digital revolution, today’s consumers are becoming accustomed to products that are highly personalized and easily customizable. At the same time, the business practice of mass customization is moving from pilot applications into scalable, sustainable business models. Are you in the game? Brandmotion Solutions can help. We have been helping our clients embrace the opportunity in mass customization for over a decade.   As a result of our experience, we are a recognized go-to for leading Fortune 500 firms seeking to offer more customized products and business models. Firms such as Johnson Controls, Whirlpool, and Magellan. Learn what we can do for your product line. Call us at (734) 619-1250 for more information.

Why Brandmotion Solutions?

  • We offer business models for product personalization that have been applied, tested and refined
  • Our diverse team is experienced in helping you apply mass customization to your product line
  • Product concept and ideation services
  • Wide network of consumer brand partners
  • Engineering services around modular attachment methods

 

Customization Case Studies

 

Railport Overhead Rail System
Designed for Johnson Controls, the Railport Overhead Rail System is an award-winning example of using mass customization to turn unused real estate into a money making area of high-value personalization in a vehicle. Brandmotion Solutions designed the business model, multiple products, and set up a optimized distribution channel for the modules for the JCI system.

 

Railport

Railport Overhead Rail System

Designed for Johnson Controls, the Railport Overhead Rail System is an award-winning example of using mass customization to turn unused real estate into a money making area of high-value personalization in a vehicle. Brandmotion Solutions designed the business model, multiple products, and set up a optimized distribution channel for the modules for the JCI system.


Magellan

 

Magellan FD71 Navigation Unit

Brandmotion approached Magellan with an idea - what if we crossed a $2,000 OEM in-dash Navigation system with a $200 portable navigation device? The answer was a very popular low cost navigation system for the Ford F-150 that looked like an original equipment option - but could be installed by the consumer in three minutes.


Hummer

 

 

 

Hummer H3 Seatport Utility Pack

When Hummer wanted to offer unique new zones of customization for one of the worlds most accessorized vehicles, it turned to Brandmotion. Designed as a removable storage device, the SeatPort Utility Pack looked and performed great in the truck and as a backpack.

 


Whirlpool

Whirlpool Central Park

We really didn’t intend to take our ideas on developing product “real estate” beyond the auto industry, but Whirlpool presented a terrific challenge and opportunity: how might we apply our model for personalization to the standard household refrigerator? The result was “centralpark”, Whirlpool’s largest-ever media event when it debuted at the Consumer Electronics Show in 2008. Optional Interchangeable modules we helped develop included a digital picture frame, iPod dock, weather station and digital whiteboard.