Monthly Archives: August 2018

  • Brandmotion's Summer 2018 Interns

    As the Summer of 2018 comes to a close, we would like to acknowledge the great work our team has accomplished this summer, thanks to the help of our summer interns. This year's group of interns comprised of a diverse group of motivated individuals hailing from different parts of the state with various backgrounds.

    For this article, we asked each of our interns to fill out a short questionnaire on their experience here at Brandmotion:

    Ryan Shafer

    Ryan Shafer, University of Michigan, Ann Arbor '21
    • Title: Electrical Engineering Intern
    • School: University of Michigan, Ann Arbor
    • Major: Electrical Engineering
    • Graduation year: 2021
    • Hobbies/Interests: playing basketball, reading, boating, and watching sports
    • Career Goals: Start my own company

     

    What did you like the most about your internship? My favorite parts about my internship was the ability to serve in a variety of roles, seeing my work make a major impact on the company, and also the people that I worked with.

    What were your main projects for the Summer? My main projects for the summer included working on the Tampa Hillsborough Expressway Authority Connected Vehicle Pilot and a product development plan. I carried out many tasks that utilized technical skills and project management skills.

    How does your experience as an intern at Brandmotion contribute to your career goals?

    Working at Brandmotion allowed me to serve in a variety of different roles and develop a vast array of both engineering and business skills. These skills will allow me to have an advantage going into my career as an engineer.

    Kevin Bouchard

    Kevin Bouchard, Eastern Michigan University '18
    • Title: Product Design Intern
    • School: Eastern Michigan University
    • Major: Product Design and Development
    • Graduation year: December 2018
    • Hobbies/Interests: Fishing, Video games, Marvel Movies, and Cars
    • Career Goals: To play a role in the world of automotive safety

     

    What did you like the most about your internship? The thing I enjoyed most about the internship was the nature of working for a smaller company. I had the chance to experience so many different activities. The culture around the office was more like a family compared to what you might see in a larger company.

    What were your main projects for the Summer? Developing our design process and moving the company to a new project management software was one of my major tasks. It gave me an opportunity to help streamline operations and play a role in how we go about completing projects in the future.

    How does your experience as an intern at Brandmotion contribute to your career goals?More than anything, this internship has given me a stronger drive towards developing useful skills so that I can play an even bigger role in developing products that will keep people safe on the road. 

    Harnet Estifanos Teklay

    Harnet Teklay, Lawrence Technological University '19

     

    • Title: Business Planning Intern
    • School: Lawrence Technological University
    • Major: MS in Electrical and Computer Engineering
    • Graduation Year: Dec 2018
    • Hobbies/Interests: Soccer/ Movies/ Traveling/ Helping People
    • Career Goals: To be a qualified professional Electrical Engineer

    What skills have you have you gained or further developed as a result of your internship?

    • Communicating with clients in a professional way.
    • Understand the concept of connected vehicle technology deeper.
    • Creating work plans or work proposals for a new projects.
    • Gain knowledge of physical vehicle equipments.

    What were your main projects for the summer? TU Automotive Detroit 2018, Connected Vehicle Business Tracking, and Connected Vehicle RFQ/RFI and Cost Estimation.

    How does your experience as an Intern at Brandmotion contribute to your career goals?My experience at Brandmotion has given me the opportunity to understand Connected Vehicle technology and Business development. For my future career goals, I believe I can work in tasks related to both Connected Vehicle and business development. I also believe it will help me one day start my own business.

     

    Dan Kendra

    Dan Kendra, Eastern Michigan University '19
    • Title: Marketing Intern
    • School: Eastern Michigan University
    • Major: Marketing
    • Graduation year: 2019
    • Hobbies/Interests: Oil painting, fishing, camping, backpacking, guitar, photography, softball, video games, watching sports, and reading
    • Career Goals: Marketing Manager / Director / Own a business

     

    What did you like the most about your internship? Every day I was presented with new challenges and was pushed to expand my marketing knowledge far beyond my education at EMU thus far. I was also given the opportunity to travel to an off-road Jeep festival where I was able to use my photography skills to capture some really great content for our social media. 

    What were your main projects for the Summer? My main project was to help grow the company's social media presence. After some research, I developed a strategy and plan for Brandmotion. With analytics and a few tweaks here and there, I was able to double the company's following on Social Media, increase web traffic derived from social media from 2% to 10%, and increase sales directly correlated with social media efforts.

    What skills have you gained or further developed as a result of your internship? I would definitely say that I have further developed my analytical skills by measuring and interpreting data to modify strategies and drive key decisions. I have also gained a greater understanding of the business environment and business / marketing processes. 

    Prathamesh More

    Prathamesh More, Western Michigan University '18
    • Title: Operations & Purchasing Intern
    • School: Western Michigan University
    • Major: Industrial Engineering
    • Graduation year: December 2018
    • Hobbies/Interests: Traveling, adventure sports, Football, chess and sometimes cooking.   
    • Career Goals: Operations, Continuous improvements or Manufacturing Engineer

     

    What did you like the most about your internship? A lot of new experiences and a challenging work environment, where I can undertake a number of projects and make each day a different and exciting one to work in. Along with this I got to work with amazing people which helped me learn new skills and gain valuable knowledge that I can apply in my career.

    What were your main projects for the Summer? My main projects included updating the process flows, updating the standard operating procedures, production scheduling and Inventory Management.

    How does your experience as an intern at Brandmotion contribute to your career goals?As an intern at Brandmotion, I got a chance to experience a professional environment where I got to learn and explore my ideas for practical implementation of the knowledge gained during my master’s degree, improving my time management skills and enabling me to set the foundation for my career as an Operations or Manufacturing Engineer.

     

    Brandmotion is dedicated to helping develop college students so that they have the skills necessary to attain their career goals. For more information on internships at Brandmotion, email careers@brandmotion.com or look for us at your school's career fair this fall!

     

     

     

     

     

     

     

     

     

     

     

  • Working to Reduce Blind Spot Related Accidents: Brandmotion Releases New Radar Blind Spot System with Cross Traffic Detection

     

    Southfield, Michigan: The importance of carefully checking your vehicle’s blind spots has been ingrained in our minds since our first time behind the wheel. Yet even with the proper training, these visual impairments still pose a serious threat to drivers and other motorists.

    Blind-spot related auto accidents occur all too often in the U.S. According to the National Highway Traffic Safety Administration, in 2013 it was estimated that there were roughly 840,000 blind-spot related accidents.* However, a recent report shows that radar blind-spot and collision avoidance systems are helping to reduce that number. In 2015, Jessica Cicchino, Vice President of the Insurance Institute for Highway Safety (IIHS) analyzed 5,000 accidents that radar blind spot warning is designed to prevent. She found that the rate of single vehicle, side swipe collisions was 11% lower in vehicles with these warning systems.**

     

    Although it is apparent that radar blind spot systems help reduce traffic accidents, the adoption of this technology has been slow. According to Cicchino, just 9% of 2017 vehicles offered Radar Blind Spot as standard equipment.** Brandmotion’s continued mission to reduce automobile accidents by offering consumers retrofit safety technology onto their existing vehicles has propelled them to release their newly-upgraded Radar Blind Spot System - with universal application for vehicles 2007 and newer!

    Brandmotion's New Radar Blind Spot System with Cross Traffic Detection

    Brandmotion’s new Radar Blind Spot System not only monitors your blind-spots for safe lane changes, but can also detect approaching objects from the side while your vehicle is in reverse with it's class-exclusive cross traffic-detection. The system eliminates 85% of false warning triggers by comparing your vehicle’s speed to the speed of a detected object to accurately assess whether the object in your blind-spot poses a risk.

    When a real risk is identified, the system triggers an audible and visual warning alert, preventing dangerous lane changes. The system’s visual indicators are integrated cleanly at the bottom of the windshield pillar with no exposed wires. The radar’s detection range has been increased to 40 feet  (about the same length as a semi-trailer). The new system’s units are also 50% smaller than the original’s units, allowing it to easily package on more vehicles.

    Brandmotion’s blind-spot technology is helping to make vehicles safer and prevent blind-spot related accidents. Brandmotion’s RDBS-1500 can improve the safety of you, your passengers, and those you encounter on the road. When it comes to safety, convenience, and innovation, you can always count on Brandmotion as your trusted source of integrated safety technology.  

    About Brandmotion: Brandmotion is in it’s 13th year of working tirelessly to reduce the number of lives lost on our roads due to traffic accidents. Specializing in the design, integration, and distribution of emerging automotive safety, mobility, and convenience technology, Brandmotion is a recognized leader among aftermarket installers of  mobile electronics and was awarded "2016 SEMA PRO Manufacturer of the Year" honors at the SEMA Show in Las Vegas.

    Sources:

    * Blind Spots Are to Blame for Many Accidents, So Know the Dangers: https://www.gerbercollision.com/articles/blind-spots-are-to-blame-for-many-accidents-so-know-the-dangers

    ** New report shows how many accidents, injuries collision avoidance systems prevent, by Phil LeBeau: https://www.cnbc.com/2017/08/22/new-report-shows-how-many-accidents-injuries-collision-avoidance-systems-prevent.html

  • Eliminate Damage to Your Vehicle When Parking: Brandmotion Releases Switchable Front or Rear 4 Sensor Parking System

    Southfield, Michigan: Maybe you have experienced a situation where you pull up to a curb and hear that ominous “SCRAAAAPE”, as your lower fascia hits the curb in front of you. Or a situation where you back into that tight parallel parking space and hear the fateful “THUD” of your back bumper striking the vehicle behind you. These types of “fender benders” happen to countless drivers in simple parking situations. Whether your vehicle has restricted visibility, a low front-end, or you find yourself having to park in tight spaces, Brandmotion has an innovative solution to help you avoid expensive damage to your vehicle’s front or back end.

    Brandmotion’s Switchable Front or Rear Parking System includes 4 parking sensors that can be programmed to work on the front or rear of your vehicle. The kit includes an LED display with a visual range indicator that shows the distance to an object. The display’s built in speaker will sound an audible alert that will increase in volume as your vehicle gets closer to an object (curb, wall, or another vehicle). With multiple mounting options, the display can be placed upside down and in the back of your vehicle so that you can view it in your rear-view mirror while backing up.

    The kit also includes 2 sets of sensor adapters used for changing the sensor angle at 4° and 8°, allowing for placements on varying vehicle bumper shapes. The kit can also be used with a spare tire on the rear of your vehicle, and can be calibrated to account for the width of the spare tire.

    Brandmotion’s new Switchable Parking Sensor is an invaluable and easily installed solution that eliminates the risk of damaging your vehicle when trying to park. When it comes to keeping you and your vehicle safe, you can always count on Brandmotion as your trusted source of integrated safety technology.

    About Brandmotion: Brandmotion is in it’s 13th year of working tirelessly to reduce the number of lives lost on our roads due to traffic accidents. Specializing in the design, integration, and distribution of emerging automotive safety, mobility, and convenience technology, Brandmotion is a recognized leader among aftermarket installers of mobile electronics and was awarded "2016 SEMA PRO Manufacturer of the Year" honors at the SEMA Show in Las Vegas.

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