Brandmotion Insider

  • Brandmotion Connects the Drive to the Dwelling with HomeLink®

    Trusted technology available as a stand-alone solution

    Las Vegas, October 31, 2012 – Brandmotion, supplier of Authentic OEM™ products that provide aftermarket vehicle customization with a factory look and feel, will be showcasing the new series of HomeLink® by Johnson Controls in-vehicle controllers at the 2012 Specialty Equipment market Association (SEMA) Show, held October 30 – November 2 and the Las Vegas Convention Center in Las Vegas. The announcement follows a new agreement that makes Brandmotion a distributor for HomeLink products.

    "We are very pleased to be a HomeLink distributor," said Jeff Varick, president of Brandmotion. "We’ve worked hard to align Brandmotion with factory installed products available in the aftermarket. The Johnson Controls HomeLink product has won many awards over the years for its reliability and function in vehicles, and we are excited to bring such a high consumer-demand product to our customers."

    The HomeLink product being shown at SEMA is a new design, based on substantial feedback from professional installation technicians. This new design features a control center that can be mounted on any flat surface with applicable space, rather than just at the visor. In addition, the control module is configured so it can be installed in more locations in the vehicle.

    In order to maintain the factory look and feel of the vehicle, Brandmotion is offering HomeLink in four kits, each with colored bezels to match most vehicle interiors:

    • Part No. 2000-4100 – HomeLink module with Black, Gray and Tan bezels
    • Part No. 2000-4101 – HomeLink module with Black bezel
    • Part No. 2000-4002 – HomeLink module with Tan bezel
    • Part No. 2000-4103 – HomeLink module with Gray bezel

    At the SEMA Show, HomeLink will be shown in booth #11469 in the North Hall of the Las Vegas Convention Center. For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion’s website at, or follow Brandmotion on Facebook at

  • Award-winning Infinity Mirror Shipping With HomeLink®

    Brandmotion delivers elegant, high-tech mirror replacement

    Ann Arbor, Michigan, October 24, 2012 – Brandmotion, which specializes in Authentic OEM™ products for today’s cars and trucks, announced that it has begun delivering the new Infinity line of OEM rear view mirrors, which will be on display at the Specialty Equipment Market Association (SEMA) Show in Las Vegas, October 30 – November 2.

    The Infinity line of mirrors is just starting to be featured in some of today’s popular vehicles such as the 2013 Chevy Camaro. Yet, it has already won industry awards such as the 2012 Automotive News PACE Award for significant industry innovation. Brandmotion is honored to have been selected to bring this exciting new product to the aftermarket. Two of the three new Infinity models Brandmotion is marketing are paired with HomeLink® by Johnson Controls, the most recognized brand of vehicle-embedded home automation controllers. The Infinity mirror with HomeLink will be featured in Brandmotion’s 2013 Chevy Sonic in its SEMA booth.

    “When we say ‘Authentic OEM,’ we mean the true OEM quality of the components we use, but also the seamless user experience as well,” said Jeff Varick, president of Brandmotion. “Consumers have trusted HomeLink for years as both a stand-alone controller and integrated into their homes and vehicles. We are delivering that same trusted experience in the Infinity line of mirrors from Brandmotion.”

    The Infinity mirror replaces the factory mirror in most cars and trucks and enhances the vehicle interior with a contemporary frameless design. Three versions are available: Part No. 9002-9701 features a prismatic glass surface; part No. 9002-9702 adds tastefully integrated HomeLink controls as well as auto-dimming, which automatically dims the mirror surface when subjected to direct light, protecting the driver against light-blindness from high beams at night; and part No. 9002-9703 includes a compass display on top of HomeLink and auto-dimming capability.

    At the SEMA Show, the Infinity mirror will be demonstrated in booth #11469 in the North Hall of the Las Vegas Convention Center. For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion’s website at, or follow Brandmotion on Facebook at

  • Pick a Car, Any Car: 9 New Brandmotion Kits Cover the Aftermarket

    Mirror / camera combinations “fill the holes” between available factory options

    Ann Arbor, Michigan, August 29, 2012 – Brandmotion has become synonymous with providing authentic OEM product solutions to the aftermarket, particularly offering the same factory-approved products that are available at the car dealership, but at a significantly lower cost. Today, Brandmotion announced that it has turned this expertise toward an expansion and completion of its “universal” products, which are designed to appeal to vehicle owners who want authentic OEM products, but do not have factory approved options available for their particular vehicle.

    Over the past two months the company has introduced nine new kits that provide end-to-end backup view solutions while retaining the factory look and features of the vehicle. Models consist of two camera options: Four basic kits include the highly flexible and cost-efficient 9002-7601, which ships with two mounting brackets, while the remaining five premium kits feature the OEM-approved 9002-8601 Panasonic camera currently used in most of Brandmotion’s factory match applications.

    Each camera is paired with one of four OEM mirrors equipped with high-quality, 3.5-inch TFT color screens that turn on when the vehicle is put in reverse and disappear behind the mirror’s surface when not in use.

    • The 9002-7621 (basic; $579.95 MSRP) or 9002-8621 (premium; $649.95 MSRP) features a standard-sized OEM auto dimming mirror.
    • The 9002-7624 (basic; $579.95 MSRP) or 9002-8624 (premium; $679.95 MSRP) includes the company’s new Slimline OEM auto-dimming mirror.
    • The 9002-7622 (basic; $599.95 MSRP) or 9002-8622 (premium; $719.95 MSRP) is designed for GM vehicles and includes OnStar compatibility along with auto-dimming functionality. The 9002-8722 follows the design of the 9002-8622 but it is intended for GM vehicles with a 10-pin mirror connector.
    • The 9002-7623 (basic; $679.95 MSRP) or 9002-8623 (premium; $779.95 MSRP) adds a compass and temperature display to the standard-sized OEM auto-dimming model.

    All models are available and shipping, and include all accessories, wiring harnesses and instructions to go with a factory-match warranty.

    “Most companies that service the aftermarket think in terms of parts, but we have a different philosophy,” said Jeff Varick, president of Brandmotion. “Our OEM history teaches us to provide a complete solution, whether we are working with factory or aftermarket applications. It’s really the only way to guarantee a high level of quality with our products. These nine new kits allow us to maintain quality while still giving expeditors and dealerships the flexibility to fit almost any vehicle application.”

    For more information on the 9002-7601 or any of Brandmotion’s safety solutions, contact Brandmotion at (734) 619-1250, visit Brandmotion’s website at, or follow Brandmotion on Facebook at

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  • Brandmotion Introduces New OEM Rear-View Cameras

    Replacement Ford Emblem features factory-validated cameras for newer F-150, Super Duty and Flex

    Ann Arbor, Michigan, July 17, 2012 – Brandmotion LLC, premier supplier of high-quality rear view solutions for cars and trucks, has introduced three Ford Oval Emblem OEM Camera kits in its extensive line of safety solutions for Ford. The kits cover the Ford F-150, Super Duty and Flex vehicles from 2009-2012 and are available for trims with or without a factory navigation screen, or with aftermarket navigation. The kits feature the same OEM-validated cameras that are available in factory-installed rear view systems.

    “We know that truck owners are fanatics about how their vehicles look, so they pay close attention to how aftermarket add-ons function as well as fit,” said Jeff Varick, president of Brandmotion. “In wanting to provide the best possible safety experience, we went through exhaustive steps to source the same cameras that have been approved by Ford and are installed on thousands of cars and trucks at the factory.”

    The Ford Oval Emblem OEM Camera comprises a replacement Ford emblem and extruded bezel, finished in chrome to match the factory look. The high-quality camera is encased in a waterproof plastic housing and anti-fog lens cover to enhance its reliability in severe weather conditions.

    The new OEM-validated camera is built on a CMOS framework with 1 Lux luminance for a sharper image. It offers a superior wide-angle and depth of field visibility, assisted by a 600-by-480-pixel image output, automatic white balance and electronic auto iris. The camera also displays parking grid lines over the rear view image to assist drivers in determining the distance to an obstacle.

    Brandmotion offers three versions of the kit:

    • Part No. 1008-9527 ($919.95 MSRP) is designed for vehicles without navigation. It includes a factory grade auto-dimming replacement mirror with an inbuilt, 3.5-inch TFT LCD color monitor to display the camera view.
    • Part No. 1008-6509 ($429.95 MSRP) is intended for vehicles with an aftermarket in-dash screen that uses a composite RCA video connection.
    • Part No. 1008-6510 ($499.95 MSRP) works with vehicles that come with factory-installed navigation. The wire harness connects directly to show the rear view through the factory screen when the truck is put in reverse.

    All kits include plug-and-play loomed harnesses and a factory-match warranty.

    “Rearview safety has gotten a lot of attention in the media, to the point that the government is mandating that all vehicles come with rearview cameras at some point in the future,” continued Varick. “The Ford Oval Emblem OEM Camera kit, as with all of our OEM-grade rearview solutions, enables customers without this feature on their vehicle to realize both the safety and convenience benefits that rear vision brings.”

    For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion’s website at, or follow Brandmotion on Facebook at

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  • Brandmotion Adds Value-Priced, Feature-Rich Camera Kit

    9002-7601 packs CMOS reliability, two mounting brackets and universal flexibility at $139 MSRP

    Ann Arbor, Michigan, June 11, 2012 – Brandmotion LLC, award-winning supplier of OEM-grade, integrated safety and convenience products for cars and trucks, announced it is now shipping the 9002-7601 camera kit, designed for universal applications. The kit allows Brandmotion resellers to offer a quality camera, complete with multiple mounting options and features comparable to higher-priced cameras, at an entry-level price point.

    The 9002-7601 comes with everything needed to add a camera to the top of a license plate or to any vertical or horizontal surface. Select from the license plate bracket, which contains eyeholes to affix the camera to the top screws of the license plate, or the smaller universal bracket, which provides slots for several mounting options. Both enable the camera to swivel to get the perfect viewing angle. Easily connect it to a video display with a sturdy composite connection.

    “We took some time in coming out with this kit, even though we knew that some of our resellers were looking for a value-priced solution to meet some of their customer requests, because we wanted the right package,” said Jeff Varick, Brandmotion president and CEO. “As with all of our products, we painstakingly select the best balance of capability and price point, and the resulting 9002-7601 provides a ton of features and value at a highly competitive MSRP.”

    The 9002-7601’s camera uses a fast CMOS sensor to produce accurate color images with 420 TV lines and a minimum illumination of 0.5 lux. A 170-degree viewing angle provides a large capture area behind the vehicle, and the image can be overlaid with colored parking lines that show the proximity to a potential hazard as the vehicle moves backward. The image can also be reversed for front-of-vehicle applications or video screen compatibility. Both of these options are selectable during installation.

    The 9002-7601 brings Brandmotion’s array of camera offerings to nine, and its universal flexibility complements a strong selection of OEM-grade, vehicle-specific camera models that interface with factory-installed or aftermarket radios. In addition, users can select from Brandmotion’s quality video-embedded replacement mirrors to fit any application. For more information on the 9002-7601 or any of Brandmotion’s safety solutions, contact Brandmotion at (734) 619-1250, visit Brandmotion’s website at, or follow Brandmotion on Facebook at

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  • Brandmotion Appoints AutoMobility Distribution

    Canada’s largest electronics distributor to provide exclusive nationwide representation

    Ann Arbor, Michigan, June 5, 2012 – Brandmotion today announced it has secured an agreement with AutoMobility Distribution, Inc., to provide exclusive sales, support and representation for Brandmotion products throughout Canada. As the country’s largest automotive electronics distributor, AutoMobility will represent the complete line of Brandmotion OEM-grade, vehicle-specific cameras and replacement mirrors, as well as its universal and aftermarket safety solutions.

    Located in Ville St-Laurent, Quebec, AutoMobility Distribution enjoys 21 years of delivering advanced automotive aftermarket products to mass merchandisers, national electronics chain stores, regional automotive distributors and 12-volt aftermarket specialists. The company also provides its own sales and technical support teams, focusing on building strong rapport and a hands-on approach to service.

    “We’re extremely pleased to welcome AutoMobility to our team, and honored that they have welcomed us to theirs,” said Jeff Varick, Brandmotion president and CEO. “The company has a stellar reputation for both quality offerings and impeccable service, which was a prerequisite for us in selecting a distribution partner. We share a passion for excellence, and that’s why this partnership is a perfect fit.”

    For more information on Brandmotion call (734) 619-1250, visit Brandmotion’s website at, or follow Brandmotion on Facebook at For more information on AutoMobility Distribution, visit

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  • Brandmotion Now Shipping CTS/Equinox Rear View Camera Kit

    Adds back-up safety to 2011-2012 Cadillac CTS and 2010-2012 Chevy Equinox with lower trim levels

    Ann Arbor, Michigan, May 1, 2012 – Brandmotion LLC, award-winning supplier of OEM-grade, integrated safety and convenience products for cars and trucks, announced it is now shipping the rear view camera kit for the 2011-2012 Cadillac CTS and 2010-2012 Chevy Equinox. The kit enables owners of these vehicles to experience the safety and security benefits of rear vision, which is available only by purchasing expensive, higher-level trim packages from the car dealership.

    Carrying model no. 9002-9620, the rear-view camera kit features an OEM-validated Rear Vision system that reliably matches the fit, finish and features of factory installed systems on the Cadillac CTS Luxury trim package, or the Chevrolet Equinox Luxury, Performance Premium, LT and LTX trim levels. As a result of the factory match, all existing vehicle features are retained and function normally after the rear vision system is professionally installed.

    “This is a product we’re really excited to bring to our customers,” said Jeff Varick, Brandmotion president and CEO. “It caters to those with concerns of adding aftermarket equipment, and enables applicable vehicle owners with lower trim levels to get the safety and security a back-up system provides.”

    The OnStar button-equipped, auto-dimming mirror in the kit features a 3.5-inch LCD color backup monitor built into the mirror face. The camera comes with all mounting hardware, and the wiring is insulated to factory standards. The rear view camera kit carries a warranty that matches the term of the vehicle’s factory warranty.

    With the release of the 9002-9620 for CTS and Equinox, Brandmotion has solidified its camera offerings with an array of universal and application-specific models. The new Ford Emblem Camera comes built into an elongated but factory look emblem that replaces the factory logo on the bed of most newer F-series trucks, and to enhance the collision avoidance properties of the rearview camera line. Brandmotion also offers Curb-Alert Pro, an early warning proximity system that helps eliminate vehicle damage by running into or over curbs or parking blocks.

    For more information on the CTS / Equinox rear view camera kit, Curb-Alert Pro or any of Brandmotion’s safety solutions, contact Brandmotion at (734) 619-1250, visit Brandmotion’s Website at, or follow Brandmotion on Facebook at

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  • A new kind of car accessory from BMW

    BMW Center Console Arm Rest

    Normally, you can count on car companies to offer a more limited range of accessories than are available in the wider aftermarket.  They usually focus on high demand items like floor mats, cargo liners, wheels, and the occasional iPod integration cable.  This approach from BMW is refreshing, and one we have long advocated.  That car companies re-think some of the items they normally offer as standard (center rear armrest cupholder in this case) and offer the consumer options that are more expressive, functional, and easily added after the sale.  And, that lowers the base price of the car for folks who don't need it.  

    Brandmotion - Vehicle Accessories

    We love how BMW has designed this console/backpack to work in place of the deleted rear seat cupholders in the center armrest.  A trend?

  • Curb-Alert PRO: A Slimmer and Smarter Successor

    2nd-Gen Advanced Warning System Offers More Installation Options; Broader Vehicle Compatibility

    Ann Arbor, Mich., November 1, 2011 –  Brandmotion, award-winning supplier of OEM-grade, integrated solutions for cars and trucks, announced that Curb-Alert PRO, the successor to the top-selling Curb-Alert, is available and shipping.

    Curb-Alert PRO builds upon the innovative Curb-Alert advanced warning system. Like its predecessor, Curb-Alert PRO warns the driver as he or she nears an obstruction—such as a curb or parking block—which could scrape the front bumper or cause it to catch and result in significant damage when trying to back the vehicle up. A series of beeps alerts the driver, allowing the vehicle to stop at a safe distance from the obstruction.

    “We showed Curb-Alert at the SEMA (Specialty Equipment Market Association) Show last year and were swamped with inquiries,” said Jeff Varick, president of Brandmotion. “Retailers and end users were impressed by its unique functionality and rock-solid, hassle-free operation. Our customers agreed that two trends in vehicle design – lower fascias for improved vehicle mileage and more integrated front-end designs for better looks – contribute to a growing front end damage problem that Curb Alert prevents”.

    Curb Alert ProThe Curb-Alert PRO is designed for professional installation and is accompanied by a three-year, 36,000-mile warranty. The weatherproof sensor, which mounts under a vehicle’s bumper or behind the grille, has been redesigned to be 50 percent smaller than the original, with more included brackets to fit a wider variety of vehicles and applications. Its connector to the internal module has also been strengthened for enhanced reliability and the module casing includes more mounting options to benefit installation technicians.

    In addition to these enhancements, the power connections have been modified to enable the Curb-Alert PRO to turn and off with the vehicle’s ignition, eliminating potential issues with electronic charging systems on some newer and hybrid vehicles. Programming the Curb-Alert PRO has been made simpler as well with a one-time, two-step process that calibrates the system based on its mounting location and desired alert distance.

    “We’ve received a lot of input from installing technicians, not only about how the product works, but about small issues that came up during the installation process,” continued Varick. “As a result we focused on improvements in both the hardware and software to make the installation more efficient.”

    Curb-Alert PRO replaces the original Curb-Alert and carries an MSRP of $249.95. For more information, visit the Curb-Alert PRO page on Brandmotion’s Website at

  • Brandmotion to Offer Standalone Versions of FIAT Enhancements

    “The FIAT Project” produces 4 new products that will be available for any new vehicle

    Ann Arbor, Michigan, November 1, 2011 – Brandmotion LLC, award-winning supplier of OEM-grade, integrated safety and convenience products for cars and trucks, announced that it  will offer many of the technology products used to enhance the company’s 2012 FIAT 500 SEMA booth vehicle as standalone additions for other vehicles. The company partnered with FIAT to showcase aftermarket products in the 2012 FIAT 500 Sport at the upcoming SEMA (Specialty Equipment Market Association) show in Las Vegas.

    “Our experience in planning, presenting and implementing the FIAT enhancements through our ‘Urban Loft’ concept enabled us to showcase a variety of products that added to the entertainment value, safety and practicality of the vehicle,” said Jeff Varick, president of Brandmotion. “As a result, we will be including these products in our 2012 lineup, available for any number of vehicles and applications.”

    Customized Audio Reproduction With Bongiovi DPS
    The FIAT audio system was enhanced with a radical new audio concept by Bongiovi Acoustics, a Port Saint Lucie, Fla.-based company with a storied 35-year history in professional audio reproduction. Digital Power Station (DPS), a technology grown from the company’s music industry background, is a software solution that analyzes the vehicle acoustics and audio reproduction, then adjusts the outputs levels and frequencies for accurate audio playback based on the specifics of the vehicle.

    “The strength of DPS by Bongiovi is not only its amazing transformation of the audio signal based on the individual vehicle, but its real-world benefit of not having to replace the factory audio system or add visible aftermarket components that could increase the chance for theft,” explained Varick.

    External Fascia Protection With Curb-Alert Pro
    The FIAT 500 was also outfitted with the innovative Curb-Alert Pro, an integrated system that helps to eliminate front-end damage to the vehicle bumper or spoiler caused by running into or scraping over curbs or parking blocks. The system uses a highly sensitive, miniature sensor mounted in the bumper area to detect proximity to an obstruction. This sends a signal to the internally mounted control unit, which in turn warns the driver of the obstruction with a series of audible tones. Operation is automatic, with the system turning on and off with the vehicle’s ignition.

    Wireless Charging Maintains a Clean, Uncluttered Look
    In order to maintain the unblemished look and feel of the FIAT 500’s interior, Brandmotion installed a unique wireless charging system for smartphones. The Freedom Charge enables the driver or passenger to charge a smartphone equipped with the new Qi charging standard by simply placing it on the supplied charging pad. There are no wires to connect between the charging system and the phone.

    “We felt this was an important addition because it speaks to the modern driver’s dependence on the smartphone,” said Varick. “Previous solutions always involved plugging a cord into the device to charge, resulting in unsightly cords that tangle. Now with the improved capability of Bluetooth to carry audio and playback control, we’ve introduced a wireless solution for the charging component as well.”

    A Stylish, Functional Addition Affords a Better Rear View
    The factory mirror on the FIAT 500 was replaced with the new Infinity Mirror, providing an enhanced, edge-to-edge viewing area finished in a polished surround. The Infinity Mirror comes in four flavors: Prismatic, auto-dimming, auto dimming with compass and temperature, and auto-dimming with built-in gate / garage door controls.

    The four new vehicle enhancements will become available for other new vehicle applications as follows:

    Part Number MSRP For Sale Date
    Bongiovi DPS 9002-9800 $699.95 1/16/2012
    Curb-Alert Pro 5000-CA5 $249.95 Now
    Freedom Charge 9002-9900 $379.95 12/15/2011
    Infinity Mirror 9002-9700 TBD 1/27/12

    The “Urban Loft” concept vehicle will make its debut in the Brandmotion booth (North Hall, #11661) at the SEMA Show, held Nov. 1-4 at the Las Vegas Convention Center, then travel to select shows and events nationwide.

    For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion’s Website at, or follow Brandmotion on Facebook at

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