• Brandmotion Earns Best of Show Award at SEMA 2018

    Southfield, Michigan, November 13, 2018: Aftermarket Automotive product safety leader Brandmotion earned a Best of Show award and several media awards at the 2018 SEMA show held in Las Vegas October 30 through November 2.

    Lucas Frank, Director of Product Development & Operations accepts the awards at the SEMA New Products Breakfast in Las Vegas. Lucas is accompanied by fellow Brandmotion employees Austin Rivera and Jillian Ouvry.

    SEMA recognized Brandmotion with the Best New Van/Pick-up/Sport Utility Product award for Brandmotion’s Radar Blind Spot System with Cross Traffic Detection.  This product provides consumers with the option of outfitting their vehicles with an automotive OEM-grade safety product that is typically only available on new vehicles.  Along with receiving this award, Brandmotion also took home five Global Media Awards for their newest products including the Radar Blind Spot system and the Trailer Rear Vision System.

    This is the 6th year that Brandmotion has earned recognition at the SEMA show. 

    Lucas Frank Director of Product Development & Operations and Brandmotion employee Jillian Ouvry stand with SEMA Chairman Wade Kawasaki.

    “It is truly an honor to receive these awards”, said Brandmotion Founder and President Jeff Varick. “This kind of recognition helps drive us to continue our pursuit to reduce the number of lives lost on our roads. We have built our reputation and success over 14 years on a steady flow of innovative products and ideas that help our customers grow.”

    Best New Van/Pick-up/Sport Utility Product Award for Brandmotion's Radar Blind Spot System with Cross Traffic Detection.

    During its 13th year of serving the aftermarket, Brandmotion has continued to extend its product portfolio and capabilities focused on improving the safety of drivers on the road. These categories include Towing Cameras, Offroad Adventure Cameras, Wireless Smartphone charging, and true OEM-based Blind Spot Detection and Monitoring.

    To read more about Brandmotion’s award winning Radar Blind Spot System with Cross Traffic Detection click here

    To read more about Brandmotion's Trailer Rear Vision System click here


    About Brandmotion: Brandmotion is in it’s 13th year of working continuously to reduce the number of lives lost on our roads due to traffic accidents. Specializing in the design, integration, and distribution of emerging automotive safety, mobility, and convenience technology.  Brandmotion is a recognized leader among aftermarket installers of mobile electronics and was awarded "2016 SEMA PRO Manufacturer of the Year" honors at the SEMA Show in Las Vegas.

    Learn more at and follow us on Facebook, Instagram @brandmotion and @summitview_offroad, Twitter @brandmotion, and LinkedIn.

  • Brandmotion Joins the Vehicle-to-Vehicle Communications Industry

    JV at MTC Brandmotion president, Jeff Varick, speaking to the affiliate members of the Mobility Transformation Center.

    In mid-March, a group of 27 automotive companies met in Ann Arbor, Michigan on the University of Michigan’s campus. They were there to discuss the next steps in implementing vehicle-to-vehicle, vehicle-to-device communication platforms and to tour the Mobility Transformation Center (MTC) being built on the outskirts of the city. Among the companies in attendance was the aftermarket industry’s representative, Brandmotion.

    MTC Overview A small portion of the MTC currently under construction, when completed, the testing grounds will feature a number of structures and traffic scenarios.

    In order for this technology to be successfully tested and implemented, both OEM car manufacturers and aftermarket companies will need a working model of a city to test their parts. That’s where the MTC comes in. The center spans 32 acres which features mock highways, suburbs, roundabouts and many other roadways that allow companies to test cars in all manner of driving conditions.

    MTC Structure Structures like this one are being built to represent real world building to study how V2V communications can be obstructed in an urban setting.

    So how does Vehicle-to-Vehicle (V2V) work without it becoming just another gadget drivers have to monitor? A transmitter pumps out a signal 10 times per second that is automatically received by other vehicles, traffic lights, and even smartphones. These signals communicate data to one another, conveying approaching hazards, traffic speeds, oncoming traffic and can alert drivers and pedestrians alike of an impending collision before it happens.

    MTC Tunnel A tunnel being constructed on the edge of the MTC designed to test V2V signal in covered environments.

    The best part is, this technology isn’t something that companies are only dreaming of; it is being tested and implemented in small batches, in real world settings outside of the MTC. The city of Ann Arbor has been an undercover test bed of the technology for a few years now. Streetlights and intersections around the city have already been communicating with testing platforms on vehicles, and the MTC is the next logical step for this technology.

    As an aftermarket manufacturer on the cutting edge of vehicle safety products, Brandmotion will lend its expertise to the OEMs on how best to integrate the technology not only into new vehicles but existing vehicles that are on the road today.

    “If we are going to be living in a world where vehicles talk to other vehicles, the aftermarket will play a critical role,” said Brandmotion president, Jeff Varick. “Otherwise, it will take much longer to achieve any kind of critical mass, and that’s what V2V requires.”

    The Grand Opening of the MTC is scheduled for July 20, 2015.

  • Brandmotion Unveils Its Showstoppers at the Hotrod and Restoration Show

    The president of Brandmotion, Jeff Varick, was recently at the Hotrod and Restoration Show in Indianapolis, IN. He brought with him a full line of products that integrate nicely into any car, both old and new.

    If you've been looking for a way to bring your old school hotrod into new school territory, you'll want to take a look at our newest product, FreedomCharge. It was on display at the show, being demoed to attendees. The wireless charging station for your phone installs cleanly into your vehicle for a clutter-less and cordless way to charge your cellphone. Not to mention, it makes a pretty cool "check out what I just got" item for any gear head that loves to show off his or her vehicle.

    Also on display was the uniquely designed Infinity mirror with an integrated HomeLink module. This mirror was designed without a bezel and gives off that retro look with a 21st century twist. With the HomeLink hidden at the bottom of the device, you'll keep that clean looking appearance but still have the convenience of the original module.

    Want to see what was featured at the show? Check out Jeff and the Brandmotion product line in the video below.

    Hotrod and Restoration Show Video

  • SEMA 2012 video

    Please view the clip below to hear a word from Jeff Varick, our president, about our latest products that we showcased at the SEMA show this year.

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