• Brandmotion Releases New Additions to the SummitView Off-Road Product Line.

    Southfield, Michigan: Brandmotion, a leading innovator of automotive safety technology is continuing its strong ties with the off-road community by providing two new additions to the SummitView™ Off-Road product line. The SummitView™ Jeep Wrangler JK Front and Rear Camera System and the SummitView™ Jeep Wrangler JK Quad-Camera with DVR System  are two off-roading solutions that remove visual barriers making everyday driving and trail-riding safer.  

    “At Brandmotion we focus in providing our customers with the best safety, mobility, and convenience features for their vehicles”, said Jeff Varick, President and Founder of Brandmotion. “Our camera systems provide enhanced visibility for a variety of situations - everything from hill and rock climbing to parking in tight spaces.”

    Brandmotion's Jeep Wrangler JK Quad-Camera with DVR System

    Often times, off-roaders will use a spotter to help guide them through difficult obstacles. With Brandmotion’s SummitView™ Jeep Wrangler JK Quad-Camera with DVR System the driver can now see four different views from inside the vehicle.  The system acts as an internal spotter helping you pick the right line when trail riding. Our Rock Cameras provide drivers with a 185° viewing angle in front of each wheel.  It also includes a front winch camera that can be mounted above, below, or behind the winch fairlead or directly onto the bumper. Our patented adjustable CMOS rear-view camera is specially designed for aftermarket tires and has a 170° viewing angle that helps eliminate blind spots. Each kit comes with a 7” DVR display which shows all four views simultaneously making it the ultimate technical trail driving aid.



    Brandmotion's Jeep Wrangler JK Front and Rear Camera System

    The SummitView™ Jeep Wrangler JK Front and Rear Camera System provides a 185° view in front of the vehicle as well as 170° view in rear. The adjustable CMOS rear-view camera comes with optional parking lines which are automatically displayed on your factory display radio when the vehicle is in reverse. With this seamlessly integrated two-camera system there is no need to add buttons or switches to toggle between camera views.  All front cameras and Rock Camera systems are equipped with waterproof connectors, rugged nylon housing, and they can easily be painted to match the vehicle’s color.

    “We thoroughly enjoy being a part of the extended Jeep Wrangler community,” said Varick. “Our desire is to enable safe and memorable experiences which drives us to continue to design and integrate safety technology into existing vehicles. With our Front and Rear Camera System or our Quad-Camera System, there are no limits to the adventures that await.”


    To learn more about our SummitView™ Jeep Wrangler JK Quad-Camera with DVR System, check out this YouTube video from AdventureDex:


    To see a full product review visit:


    To check out our other SummitView™ Offroad cameras visit:

    About Brandmotion: Brandmotion is in it’s 13th year of working continuously to reduce the number of lives lost on our roads due to traffic accidents. Specializing in the design, integration, and distribution of emerging automotive safety, mobility, and convenience technology.  Brandmotion is a recognized leader among aftermarket installers of mobile electronics and was awarded "2016 SEMA PRO Manufacturer of the Year" honors at the SEMA Show in Las Vegas.

    Learn more at and follow us on Facebook, Instagram @brandmotion and @summitview_offroad, Twitter @brandmotion, and LinkedIn. 

  • Brandmotion's Summer 2018 Interns

    As the Summer of 2018 comes to a close, we would like to acknowledge the great work our team has accomplished this summer, thanks to the help of our summer interns. This year's group of interns comprised of a diverse group of motivated individuals hailing from different parts of the state with various backgrounds.

    For this article, we asked each of our interns to fill out a short questionnaire on their experience here at Brandmotion:

    Ryan Shafer

    Ryan Shafer, University of Michigan, Ann Arbor '21
    • Title: Electrical Engineering Intern
    • School: University of Michigan, Ann Arbor
    • Major: Electrical Engineering
    • Graduation year: 2021
    • Hobbies/Interests: playing basketball, reading, boating, and watching sports
    • Career Goals: Start my own company


    What did you like the most about your internship? My favorite parts about my internship was the ability to serve in a variety of roles, seeing my work make a major impact on the company, and also the people that I worked with.

    What were your main projects for the Summer? My main projects for the summer included working on the Tampa Hillsborough Expressway Authority Connected Vehicle Pilot and a product development plan. I carried out many tasks that utilized technical skills and project management skills.

    How does your experience as an intern at Brandmotion contribute to your career goals?

    Working at Brandmotion allowed me to serve in a variety of different roles and develop a vast array of both engineering and business skills. These skills will allow me to have an advantage going into my career as an engineer.

    Kevin Bouchard

    Kevin Bouchard, Eastern Michigan University '18
    • Title: Product Design Intern
    • School: Eastern Michigan University
    • Major: Product Design and Development
    • Graduation year: December 2018
    • Hobbies/Interests: Fishing, Video games, Marvel Movies, and Cars
    • Career Goals: To play a role in the world of automotive safety


    What did you like the most about your internship? The thing I enjoyed most about the internship was the nature of working for a smaller company. I had the chance to experience so many different activities. The culture around the office was more like a family compared to what you might see in a larger company.

    What were your main projects for the Summer? Developing our design process and moving the company to a new project management software was one of my major tasks. It gave me an opportunity to help streamline operations and play a role in how we go about completing projects in the future.

    How does your experience as an intern at Brandmotion contribute to your career goals?More than anything, this internship has given me a stronger drive towards developing useful skills so that I can play an even bigger role in developing products that will keep people safe on the road. 

    Harnet Estifanos Teklay

    Harnet Teklay, Lawrence Technological University '19


    • Title: Business Planning Intern
    • School: Lawrence Technological University
    • Major: MS in Electrical and Computer Engineering
    • Graduation Year: Dec 2018
    • Hobbies/Interests: Soccer/ Movies/ Traveling/ Helping People
    • Career Goals: To be a qualified professional Electrical Engineer

    What skills have you have you gained or further developed as a result of your internship?

    • Communicating with clients in a professional way.
    • Understand the concept of connected vehicle technology deeper.
    • Creating work plans or work proposals for a new projects.
    • Gain knowledge of physical vehicle equipments.

    What were your main projects for the summer? TU Automotive Detroit 2018, Connected Vehicle Business Tracking, and Connected Vehicle RFQ/RFI and Cost Estimation.

    How does your experience as an Intern at Brandmotion contribute to your career goals?My experience at Brandmotion has given me the opportunity to understand Connected Vehicle technology and Business development. For my future career goals, I believe I can work in tasks related to both Connected Vehicle and business development. I also believe it will help me one day start my own business.


    Dan Kendra

    Dan Kendra, Eastern Michigan University '19
    • Title: Marketing Intern
    • School: Eastern Michigan University
    • Major: Marketing
    • Graduation year: 2019
    • Hobbies/Interests: Oil painting, fishing, camping, backpacking, guitar, photography, softball, video games, watching sports, and reading
    • Career Goals: Marketing Manager / Director / Own a business


    What did you like the most about your internship? Every day I was presented with new challenges and was pushed to expand my marketing knowledge far beyond my education at EMU thus far. I was also given the opportunity to travel to an off-road Jeep festival where I was able to use my photography skills to capture some really great content for our social media. 

    What were your main projects for the Summer? My main project was to help grow the company's social media presence. After some research, I developed a strategy and plan for Brandmotion. With analytics and a few tweaks here and there, I was able to double the company's following on Social Media, increase web traffic derived from social media from 2% to 10%, and increase sales directly correlated with social media efforts.

    What skills have you gained or further developed as a result of your internship? I would definitely say that I have further developed my analytical skills by measuring and interpreting data to modify strategies and drive key decisions. I have also gained a greater understanding of the business environment and business / marketing processes. 

    Prathamesh More

    Prathamesh More, Western Michigan University '18
    • Title: Operations & Purchasing Intern
    • School: Western Michigan University
    • Major: Industrial Engineering
    • Graduation year: December 2018
    • Hobbies/Interests: Traveling, adventure sports, Football, chess and sometimes cooking.   
    • Career Goals: Operations, Continuous improvements or Manufacturing Engineer


    What did you like the most about your internship? A lot of new experiences and a challenging work environment, where I can undertake a number of projects and make each day a different and exciting one to work in. Along with this I got to work with amazing people which helped me learn new skills and gain valuable knowledge that I can apply in my career.

    What were your main projects for the Summer? My main projects included updating the process flows, updating the standard operating procedures, production scheduling and Inventory Management.

    How does your experience as an intern at Brandmotion contribute to your career goals?As an intern at Brandmotion, I got a chance to experience a professional environment where I got to learn and explore my ideas for practical implementation of the knowledge gained during my master’s degree, improving my time management skills and enabling me to set the foundation for my career as an Operations or Manufacturing Engineer.


    Brandmotion is dedicated to helping develop college students so that they have the skills necessary to attain their career goals. For more information on internships at Brandmotion, email or look for us at your school's career fair this fall!












  • The How-To Guide For Adding Wireless Charging to Apple Devices

    iPhone Charging Sleeves

    Samsung may have beat Apple to integrating wireless charging in its devices, but that doesn’t mean iPhone users have to be tethered to a wall charger. There are a wide variety of adapters that Brandmotion carries allowing the iPhone to use a wireless charger.

    The iPhone 4 and 4S

    1106long This low profile charging sleeve is ideal for adding wireless charging capabilities to older iPhone 4/4S models.

    To add Qi wireless charging to the iPhone 4, the phone requires the addition of a protective sleeve with embedded charging coils. Featuring a rubber-like texture, the enhanced grip helps keep the phone in your hands, preventing catastrophic drops. (Part # FDMC-1106).

    The iPhone 5 and 5S

    1108 on iphone The iPhone 5/5S coil lays flat on the back of the phone when a protective case is added thanks to its ribbon coil.

    When the new iPhone 5 and 5S were released, they shifted to a thinner Lightning charger, which in turn allowed for even thinner wireless charging adapters. The iPhone 5/5S can use one of two options, a thin credit card sized adapter coil or a protective charging sleeve. The thin adapter coil plugs into the Lightning port and thanks to its thin ribbon cable, it folds neatly behind the phone allowing users to retain their favorite case (Part # FDMC-1108).

    1107 and 1105 Left: FDMC-1105 iPhone 5/5S case. Right: FDMC-1107 iPhone 5/5S case w/ micro USB pass though.

    The iPhone 5/5S can also utilize thin protective sleeves that the phone slides into, which feature an embedded coil similar to the iPhone 4 option. The FDMC-1107 case has a built in Lightning plug that fits into the phone’s charging port and from there has a micro USB pass through to allow charging with a wall outlet as well as a Qi wireless charging coil embedded into the case (Part #’s FDMC-1105 and FDMC-1107).

    The iPhone 6 and 6 Plus

    1128 with arrow The FDMC-1126 (for iPhone 6) and FDMC-1128 (for iPhone 6 Plus) both feature a slide out Lightning plug for easy access to the charging port.

    With the new iPhone 6 and 6 Plus comes a very attractive option to add wireless charging capabilities. A premium, ultra thin sleeve with rubberized coating gives the case a great look with enhanced grip, a great feature for the large bodied phones (Part #’s FDMC-1126 for iPhone 6 and FDMC-1128 for iPhone 6 Plus). The real benefit of the case is the embedded wireless charging coil with an innovative slide out Lightning plug that allows quick access to the charging port if the phone user decides they need to plug in a wall charger.

    1125 on iphone 6 A longer ribbon coil on the FDMC-1125 allows the charging coil to sit closer to the phone's center, letting the phone sit balanced on a charging pad.

    If the user has a favorite case they prefer over the charging sleeve, the thin charging coil that plugs into the phone's port and folds around the back is also available and works with a wide variety of cases (Part # FDMC-1125).

    Regardless of the Apple device, Brandmotion is committed to offering iPhone users an attractive and functional wireless charging adapter, so they too can enjoy the convenience of wireless charging!

    Visit to see the full line of charging adapters and vehicle kits.

  • Brandmotion Joins the Vehicle-to-Vehicle Communications Industry

    JV at MTC Brandmotion president, Jeff Varick, speaking to the affiliate members of the Mobility Transformation Center.

    In mid-March, a group of 27 automotive companies met in Ann Arbor, Michigan on the University of Michigan’s campus. They were there to discuss the next steps in implementing vehicle-to-vehicle, vehicle-to-device communication platforms and to tour the Mobility Transformation Center (MTC) being built on the outskirts of the city. Among the companies in attendance was the aftermarket industry’s representative, Brandmotion.

    MTC Overview A small portion of the MTC currently under construction, when completed, the testing grounds will feature a number of structures and traffic scenarios.

    In order for this technology to be successfully tested and implemented, both OEM car manufacturers and aftermarket companies will need a working model of a city to test their parts. That’s where the MTC comes in. The center spans 32 acres which features mock highways, suburbs, roundabouts and many other roadways that allow companies to test cars in all manner of driving conditions.

    MTC Structure Structures like this one are being built to represent real world building to study how V2V communications can be obstructed in an urban setting.

    So how does Vehicle-to-Vehicle (V2V) work without it becoming just another gadget drivers have to monitor? A transmitter pumps out a signal 10 times per second that is automatically received by other vehicles, traffic lights, and even smartphones. These signals communicate data to one another, conveying approaching hazards, traffic speeds, oncoming traffic and can alert drivers and pedestrians alike of an impending collision before it happens.

    MTC Tunnel A tunnel being constructed on the edge of the MTC designed to test V2V signal in covered environments.

    The best part is, this technology isn’t something that companies are only dreaming of; it is being tested and implemented in small batches, in real world settings outside of the MTC. The city of Ann Arbor has been an undercover test bed of the technology for a few years now. Streetlights and intersections around the city have already been communicating with testing platforms on vehicles, and the MTC is the next logical step for this technology.

    As an aftermarket manufacturer on the cutting edge of vehicle safety products, Brandmotion will lend its expertise to the OEMs on how best to integrate the technology not only into new vehicles but existing vehicles that are on the road today.

    “If we are going to be living in a world where vehicles talk to other vehicles, the aftermarket will play a critical role,” said Brandmotion president, Jeff Varick. “Otherwise, it will take much longer to achieve any kind of critical mass, and that’s what V2V requires.”

    The Grand Opening of the MTC is scheduled for July 20, 2015.

  • Samsung Leads The Way In Wireless Charging

    s6 on qi puck The newly released Galaxy S6 on a wireless charging puck. Photo Credit: Mobile Syrup

    Phone manufacturers are always looking for the newest features to pack into their smartphones. In a market segmented by so many different brands and choices, its difficult to differentiate one product over another. Companies will often update existing features or add in novelty applications to garner consumer attention, but every so often they will get one that sticks.

    S5 side profile The Galaxy S5, with an unobtrusive Qi wireless charging adapter underneath the battery door.

    Samsung may have seen the trend years ago when Qi wireless charging first started to appear on the market. As far back as their Galaxy S3 flagship smartphone, phone users could remove their battery covers on their devices and see a few metal contacts next to the battery. They weren’t labeled, but did serve a purpose. Samsung had foreseen using wireless charging but never touted the ability. These metal pins were placed there as a way for wireless charging adapters to send power to the battery without having to “install” a permanent accessory in the phone. There was no need for an App either, it was just an effortless way for users to charge their phone

    S5 Group S5 without its battery cover.

    Fast forward to the Galaxy S4 and S5 models, and you’ll still find the same metal pins meant to incorporate wireless charging into the phone. With the release of the newest Galaxy model, the S6, Samsung took the technology a step further and built wireless charging directly into the phone.

    S5 Adapter Group Left: Arrows indicate metal pins for wireless charging adapters. Center: A credit card sized Qi wireless charging adapter for the S5. Right: AN S5 with a wireless charging adapter placed on top of the corresponding metal contacts.

    The Galaxy S6 isn’t the first phone to have Qi wireless charging built directly into the device and surely isn’t the last, but Samsung phone do have a certain ubiquity in the market over competitor’s devices such as the Droid Turbo and Droid Razer Maxx. The Samsung S3,S4 and S5 are some of the most common phones on the market, the S6 will most likely see the same success. As many companies try to outdo one another, wireless charging stands a good chance of becoming a very common feature in this year’s upcoming phones.

    Have a Galaxy S3, S4 or S5? Wireless charging adapters like the one shown in this article are available at The one stop shop for all of your wireless charging needs!

  • Which automakers have embraced the wireless phone charging trend?

    Yukon Wireless Charger The wireless charging system found in the 2015 GMC Yukon, seen at the North American International Auto Show.

    When the North American International Auto Show comes to Detroit it becomes apparent why it’s called the Motor City. The event draws thousands of car enthusiasts and industry personnel to experience the upcoming cars for the year. This year was no exception. One of the most notable features being adopted is wireless phone charging. Gadget lovers will rejoice as they no longer have to worry about having a separate charging cable on hand, just set the phone down and go!

    Cadillac-phonecharger-ft Cadillac's hidden charging system behind the display radio.

    Cadillac and General Motors have embraced wireless charging by equipping a number of vehicles in their 2015 line up. Cadillac has the most vehicles with the feature of any automaker. Vehicle buyers can find the feature in the 2015 models of the Cadillac SRX, Escalade, CTS and ATS. You can see wireless charging shine in the stylish interiors of these high-end vehicles in the photo above.

    Chevy and GM have also incorporated the technology into their 2015 Tahoe, Suburban, Yukon and Yukon Denali. Drivers will find the accessory conveniently located in the center console armrest so their phone will never be out of sight and definitely not out of reach. It's standard on the LTZ, or part of an optional $2,900 package on the LT. Brandmotion also offers the al la carte solution, part number FDMC-1273. For model years 2007-2014, use part number FDMC-1272.

    toyota-main The 2015 Toyota Camry wireless phone charger found forward of the gearshift.

    Toyota was one of the first automakers to incorporate wireless phone charging in their vehicles beginning with the 2014 Avalon and now the 2015 Camry and Prius. Buyers can get the charger standard on the Camry XLE trim level. The wireless charging option is not available on the LE, Hybrid LE, and SE. Brandmotion's al la carte solution will ship in February.

    acc-4 The Jeep Cherokee's unique, ski boot-like phone charger.

    For those looking for a vehicle with more utility and the convenience of wireless charging, the Jeep Cherokee may be the perfect fit. Located in the armrest, the wireless charging accessory feature is a ski boot-like clamp that secures the phone while driving.

    14-07-06-lexus-nx-qui-wireless-charger The Lexus NX's wireless charging system, found inside the armrest.

    Rounding out the list of automakers adopting wireless charging is high end car maker Lexus. The company has added the accessory to the available options for the 2015 Lexus NX. This futuristic looking car is a prime candidate for the gadget lover who wants the most up to date vehicle styling with all the latest technology.

    Other OEM manufacturers will be jumping on this emerging technology in the coming years. Ford, Lincoln, Nissan and many others are rumored to have added wireless charging to 2016 vehicles. Maybe next years North American International Auto Show will have double, or triple the number of vehicles offered with the technology. We’ll be sure to fill you in on the newest cars to come equipped with this option.


  • Brandmotion Releases 3 Types of Factory Display Radio Interface Cameras

    ford 4 inch with image Pictured is a MyFord 4" Display Radio. Traditionally, a difficult radio to integrate with, Brandmotion now has a solution for.

    Here at Brandmotion, we have noticed a trend that more and more cars are coming with display radio systems instead of the traditional one-color radios. However, most cars do not come with a back up camera that connects into this screen, unless purchased with an expensive trim package. In 2015, we are launching a full line of vehicle specific Factory Display Radio Interface back up cameras. Pay for the safety you want and skip the features you can live without.

    We’ve even tapped into factory radio displays that previously had no solution in the market. The 4” MyFord display now has a Brandmotion solution for virtually any Ford vehicle, including the F150. Also available are kits for GM/Chevy MyLink radios, Chrysler/Dodge/Jeep UConnect radios, as well as Audi, BMW, and Mercedes factory display radios.

    These cameras are designed to look factory and save you time and money on installation. Thanks to their in-line programming module, these kits require no need for dealer reflashing. Each kit comes with everything you need to complete the job. Brandmotion offers bundling options with a next-gen Panasonic OEM camera, or a Universal Snap-in CMOS Camera with parklines, or just the harness and programming module sold separately.

    You’ll find the 3 types of interface kits offered through Brandmotion listed below:


    1) Camera Interface Harness Kit:
    For those that are looking to supply their own camera, we offer the vehicle harnessing and radio interface module by themselves. This is great for custom jobs and work with any camera with an RCA connector. The cameraless kits will feature a 9002-27xx part number.

    8701camera angledsquare

    2) OEM Camera Interface Kit:
    When it needs to look factory, choose our OEM camera option. Included in this kit is all the components you’ll need to tie in to the factory screen, plus, our new Gen 7 Panasonic OEM Camera (part # 9002-8701). This camera sports a crisper and brighter image over the previous generations. When your customer demands the same quality they get from the factory, this is the camera for them. These bundled kits will feature a 9002-87xx part number.

    7603 camera head

    3) Parkline Camera Interface Kit:
    If your customer is looking for parklines, our Universal Snap-in Camera (part # FLTW-7603) is the perfect option for them. Included in this kit is all the components you’ll need to tie in to the factory screen. The small lip-mount camera protrudes slightly near the vehicle’s trunk release and provides the driver with a parklined view of what’s behind them. These bundled kits will feature a 9002-77xx part number.

    Please look at the latest app guide at: Rear Vision Application Guide. For current part numbers and compatibility questions email or call us at (734) 619-1250.


  • Will you be going wireless?

    Chances are, you own a smartphone. They’re a common sight nowadays and can be found in most people’s possession at any given time. In 2007 Apple released the first generation of its ever popular iPhone, and since then, it has spurred a competition among the world’s cell phone manufacturers to produce the thinnest, feature-packed smartphones. However, for every feature that’s built-in, battery life suffers. Keeping that battery going is often a struggle between finding a power outlet, having the right kind of charger, or if you’re really having bad luck, both.

    Cable chargers are messy and bulky. It seems as though they have been over-looked when it comes to design and functinonality. They create a tangled mess, are an eyesore in both your home and car, and don’t fit well in your pocket.  So, why not rid yourself of the wire all together?

    FDMC C-200 FreedomCharge by Brandmotion is the first aftermarket wireless phone charger for vehicles. A seamless design gives users a convenient and cable-free way to charge their phones. Pictured is the FDMC-1210 Universal Kit.

    The idea of wireless charging has been around for a long time, originally demonstrated by Nikola Tesla, an inventor, in the 1800’s. Until just a few years ago, the technology was relatively unknown. Now, phone companies and car manufacturers are seeing the convenience and wide array of applications in wireless charging pads.

    No longer do you have to fumble around with your cable to plug the phone in. Simply place the phone on the pad and it will begin to charge. Imagine sitting at a restaurant with your phone on the table, charging. The technology is not just being touted as a novelty for electronic devices.  Battery drain from apps is a constant problem for phone users. Streaming music and using GPS are two heavily taxing tasks that a battery must cope with, not to mention internet and camera usage. By simply placing a phone on the mat, you can keep a steady stream of power flowing into the phone without any interference.

    The wireless charging standard, Qi, has a unique advantage over conductive chargers (the ones requiring metal contacts). Qi uses magnetic induction to pass through a multitude of surfaces in order to carry a charge from the transmitter to the receiver (your phone). This allows designers to keep a uniform surface and seamless design for vehicles and furniture.

    Ditching the cord is becoming more of a reality. You can expect to see a number of new products in your car and home being released as the technology is adopted. You’ll save yourself the hassle of trying to find an outlet and charger in the process!

  • Brandmotion Ships Vehicle-Specific Wireless Charging Phone Kits

    Initial mix of four models includes universal “trim to fit” version


    SOUTHFIELD, MI, July 8, 2014 (SDG MEDIAWIRE) – In 2015, The Toyota Camry will join the 2014 Jeep Cherokee, 2014 Toyota Avalon and a handful of other vehicles as the only ones to be equipped with wireless phone charging from the factory. Well before that, Brandmotion will make custom-fit wireless charging a reality for just about every other vehicle on the road today. The Southfield, Mich.-based provider of innovative, vehicle-specific safety, convenience and customization solutions announced it has begun to ship the first four kits in its FreedomCharge line.

    FreedomCharge features a sturdy charging surface that is shaped to fit the available console tray on a specific vehicle. Designed for professional installation, it connects directly to the vehicle’s electrical system so that no wires are seen. For vehicles that the line does not currently cover, one kit features a pad that can be professionally cut to fit any console tray or flat surface up to 10.5 by 7.5 inches, and installs with the same invisible hard-wired connections.


    “We anticipate the carmakers will be the catalyst for a major marketing push outlining the benefits of wireless charging in the car,” said Jeff Varick, president of Brandmotion. “Our message on top of that is simple – you can get the same benefit they are offering in new cars, in a kit that’s made specifically for your car – today. And for a whole lot less than buying a new car.”

    FreedomCharge is built to the Qi (pronounced “chee”) standard, which is the same standard used by all major automakers, smartphone builders and most accessory manufacturers. This ensures its compatibility with new smartphones and devices as they are introduced. The liquid-resistant pad surface stands up to internal temperatures and can be cleaned with a damp cloth. It will not harm, nor will it be damaged by, devices or objects placed on its surface that are not Qi-enabled.

    Currently available models include Part No. FDMC-1220 for the 2013-2014 Ford Fusion; Part No. FDMC-1240 for the 2011-2014 Toyota Camry; and Part No. FDMC-1260, which fits 2009-2014 Ram trucks with bucket seats. Part No. FDMC-1210 is a customizable kit in which the charging pad can be cut to fit an available flat console tray area.

    Two adapter sleeves are shipping to fit late-model iPhone models that do not feature built-in wireless charging. Part No. FDMC-1105 fits around the iPhone 5 and 5S, and Part No. FDMC-1106 works with the iPhone 4 and 4S. Additional sleeves will be made available for phones not equipped with wireless charging.

    Brandmotion is also shipping a home charging kit, Part No. FDMC-1100, which plugs into a 110-volt outlet and includes the charging mat.

    Brandmotion will continue to expand the FreedomCharge line with new vehicle applications every month. For more information, contact Brandmotion at (734) 619-1250, visit or follow Brandmotion on Facebook at

  • What is Qi?

    What is Qi? You may have heard the term used in conversation before, but in recent years, it has taken on a new meaning. When you’ve heard the term, yoga may come to mind, but what about your phone? The 21st Century Qi (pronounced “chee”) is becoming the new standard for charging your phone…wirelessly.

    cell-phone-chargers copy

    The ubiquity of cell phones has brought with them a mess of tangled cords and a plethora of different chargers. Cellphone and electronics manufacturers have sought to rid your counter tops, nightstands, and now - your car - from the mass of cables you steadily build up with each new device you purchase.


    A group of Qi adopters, The Wireless Power Consortium, consists of 188 member companies. This group is making major strides towards firmly embedding its wireless charging standard. Four major automakers; Ford, Chrysler, General Motors and Toyota have adopted Qi as their standard for wireless charging in their upcoming vehicles, and others are expected to follow.

    You may be asking yourself, “How does it even work?” In order to charge a device, there needs to be an imbedded magnetic coil in the device that can be placed on top of a charging pad with a similar coil. This pairing transmits electricity a short distance from one device to another. Newer Android based phones are already being shipped with the technology built-in. However, Apple devices still need a sleeve to support this feature. The cases might not be such a bad thing since most phone owners have cases on their phones in the first place; stylish and low profile versions are already available in stores.

    The technology is already on the market and more devices are being built with the feature each day, it’s up to the consumer to adopt it.

    If you could cut the cord and free your phone, would you?

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