• Visit us at The Work Truck Show

    The must-attend event for the work truck industry. North America's largest work truck event is your once-a-year chance to see all of the newest industry products.

    Come by and see us in booth # 4385!

  • SEMA 2015

    As we close out 2015 and look back on another successful appearance at SEMA, we are grateful for bringing home an award, but also a confirmation of customer needs and evolving market trends.

    moty award greyscale

    Brandmotion was crowned SEMA PRO Council’s 2015-2016 Manufacturer of the Year at SEMA this year.  We were humbled and maybe a little surprised to be taking this award home as a company that just celebrated its 10th anniversary.  But, we take it as strong encouragement to keep doing what we have been doing in terms of product quality, design and customer care. Thanks to all of you who voted for us.


    At the show, we debuted a range of new vehicle safety accessories, including one that takes Brandmotion into the emerging Advanced Driver Assistance Systems (ADAS) category.

    ADAS with highlighted vehicles

    New safety technology such as forward crash avoidance and lane departure warning devices are becoming more common on vehicles rolling off assembly lines. For vehicles without the technology, the ADAS+ is an easy-to-install accessory that gives drivers the same features they’d find on newer vehicles with high-end trim levels. The ADAS+ provides drivers with frontal collision and lane departure warnings utilizing a sophisticated HD camera. In the event of an accident, the system also features a DVR that automatically creates a video event when the unit senses an impact, or, manual recording with the touch of a button.

    F150 with 360 circle2

    As back up cameras become mandatory over the next few years, new camera systems will improve on the benefits and user experience. Brandmotion’s newest 360º Vision System provides drivers with a full 360º view of their vehicle’s surroundings.  The first system released is for 2004-2015 Ford F-Series trucks, with a number of other vehicle-specific solutions in the coming months, including the Jeep Wrangler.  For that vehicle, a 360 vision system bring huge additional benefits when trail riding or hill climbing.   Imagine, no rock or tree branch spotter required!

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    In addition to ADAS+, our new Mobileye display mirror allows vehicle owners with the Mobileye 560 System to swap out their existing Eyewatch display for an Authentic OEM frameless mirror with embedded Mobileye display. The new mirror gives the vehicle a factory look with no exposed cables or adhesive-mounted, dash displays.  Seamless integration for a popular aftermarket collision avoidance system.

    mustang approaching curb

    Rounding out a strong new product lineup at SEMA was our updated Curb Alert parking sensor, the Curb Alert Park View PRO and its complementary line of new dual camera display interfaces for factory displays. Park View PRO features infrared parking sensing with the addition of a signal output to activate an interface’s second (front facing) camera input. A view of what’s in front of the vehicle is activated as the vehicle approaches a curb, or wall, letting the driver know exactly how close their vehicle’s front end is.

    These unique new vehicle accessories are part of Brandmotion’s evolving product line-up. Expect more new and exciting announcements as the year progresses, and thank you again from all of us, for making us the SEMA PRO Council 2015-16 Manufacturer of the Year.

  • A day in the life of a wireless charger

    How many times have you been on your phone in bed and have had to unplug the device just to use it comfortably? Only to find the charger is somewhere behind a piece of furniture when you go looking for it again. The plug might as well have been across the room since you now have to get up to find it tucked away in a tight space.

    Thankfully, there is now a solution that although small, enhances the user experience of a smartphone considerably. We’re talking of course about wireless charging. No longer do you need to fumble with a cable in the dark, or go searching for it every time you need a little juice. The charging pad is in the same spot, every time, just as you had left it.

    A typical day for a smartphone user with a wireless charger might look something like this:

    iPhone_Home Charging6:00AM  Your alarm goes off, you roll over and pick up your phone off its charging pad. You roll back over to comfortably check your phone, no annoying cord to keep you on the edge of your bed.

    8:00AM  You’re now in your car settling into the usual morning commute. Normally you would have a tangled charger hanging somewhere from your center console, probably taking up a cup holder, but thankfully you’ve just installed a FreedomCharge phone charging pad. No cables in sight.

    The phone’s battery is hovering at a comfortable 95% but you want to listen to music and that can shave off a few percentage points from the battery level, so you set the phone on FreedomCharge and continue to stream your music, all without any cables.

    Angled Top View9:00AM  Arriving at the office, your phone’s battery has returned to 100%. You get to your desk and start your day.

    12:00PM  By the time lunch rolls around, you’ve been at the office for a few hours and your phone has been used a moderate amount to answer any forwarded calls, text messages and email. All the activity has started to chip away at your battery, but luckily you have a wireless charging pad on your desk.

    6pluscharging5:00PM  By the end of your day, your phone has been on and off the charger since you arrived at the office, but it never dipped into the red and you never even had to plug it in. On your way home, you decide to run a couple of errands and turn on your GPS. Setting your phone on FreedomCharge it charges as you navigate, glancing at your phone every now and then.

    7:00PM  By the time you’re home, your phone is hovering around 70%, you decide to let your battery run until it’s time to go to bed.

    10:00PM  As you get in bed and hit the lights, you respond to a few more messages before going to sleep. Before falling asleep, you place your phone on the charging pad without having to look for or fumble with a charging cable.

    For most phone users, the day begins and ends in much the same way...by checking their smartphone. For most people, that phone is within an arm’s reach at any given time, even while sleeping. Yet, that phone is often tethered to the wall by a 3 foot cable, limiting the phone’s range of motion. Upgrading your phone with wireless charging changes everything, you’ll notice all of the times you need to plug your phone in are eliminated by simply setting the phone on a charging pad. How much simpler could it be?

    Check out Brandmotion's FreedomCharge wireless phone charging system, the only seamlessly integrated, aftermarket solution for wirelessly charging smartphones in the car.

    Visit www.Brandmotion.com/freedomcharge to see the full line!

  • Brandmotion to Be Part of Self-Driving Cars in ‘Mcity’

    University of Michigan facility will test autonomous driving and inter-vehicle communication in mock city

    SOUTHFIELD, MICH., March 27, 2015 (MEDIAWIRE) – Brandmotion, leading supplier of forward-looking technology solutions for the automotive aftermarket, today announced its participation in a major initiative to further autonomous driving and vehicle-to-vehicle (V2V) communication. The University of Michigan is creating the Mobility Transformation Center, in partnership with government and leading tech companies, as a means to test and develop the infrastructure and in-vehicle components to make self-driving and environment-aware vehicles a reality. Brandmotion will provide logistical support and strategic input to facilitate development for both OEM and aftermarket applications.

    Mcity, the nickname for the Mobility Transportation Center (MTC) facility, is just that: a mock city that allows developers to test a fully autonomous driving experience in a real-world environment. With completion scheduled for July 20, the 32-acre facility on U of M’s North Campus will include buildings, streets, highways, elevated roadways and complex intersections to create immersive simulations of on-road scenarios.

    Mcity 2

    “If we are going to be living in a world where vehicles talk to other vehicles, the aftermarket will play a critical role,” said Jeff Varick, president and founder of Brandmotion. “Otherwise, it will take much longer to achieve any kind of critical mass, and that’s what V2V requires.  We see it as a very exciting opportunity for our customers, to help drive the adoption rate, and we are very pleased to be able to contribute our unique knowledge of the aftermarket to the goals of the MTC.”

    Brandmotion produces a series of Authentic OEM™ driver safety systems and components that seamlessly integrate with factory installed displays, wiring and fixtures, resulting in an enhanced driving experience that rivals factory installed systems. In addition, the company continually invests in innovative products, such as its Qi-based FreedomCharge vehicle-specific wireless charging systems for phones, to allow drivers to benefit from new-car features in their current vehicles. As Mcity will incorporate a series of wireless transceivers—both in vehicles and on road fixtures such as light poles—that enable the communication from vehicle to vehicle and from vehicle to environment, Brandmotion will provide its extensive expertise on the integration of in-vehicle components to work with existing displays, sensors and networked systems in the vehicle.

    Brandmotion joins 26 partner companies as participants in the initiative, with a goal to have a viable autonomous network on the streets of southeast Michigan by 2021.

    "The technology involved on the path to the autonomous vehicle has far-reaching potential to save lives, improve efficiency and decrease damaging effects on the environment,” continued Varick. “We’re proud to be a Michigan-based company, working closely with such an innovative group of technology leaders in a project that will change the face of roadways in America and beyond.”

    For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion.com or follow Brandmotion on Facebook at facebook.com/brandmotion.

  • Samsung Leads The Way In Wireless Charging

    s6 on qi puck The newly released Galaxy S6 on a wireless charging puck. Photo Credit: Mobile Syrup

    Phone manufacturers are always looking for the newest features to pack into their smartphones. In a market segmented by so many different brands and choices, its difficult to differentiate one product over another. Companies will often update existing features or add in novelty applications to garner consumer attention, but every so often they will get one that sticks.

    S5 side profile The Galaxy S5, with an unobtrusive Qi wireless charging adapter underneath the battery door.

    Samsung may have seen the trend years ago when Qi wireless charging first started to appear on the market. As far back as their Galaxy S3 flagship smartphone, phone users could remove their battery covers on their devices and see a few metal contacts next to the battery. They weren’t labeled, but did serve a purpose. Samsung had foreseen using wireless charging but never touted the ability. These metal pins were placed there as a way for wireless charging adapters to send power to the battery without having to “install” a permanent accessory in the phone. There was no need for an App either, it was just an effortless way for users to charge their phone

    S5 Group S5 without its battery cover.

    Fast forward to the Galaxy S4 and S5 models, and you’ll still find the same metal pins meant to incorporate wireless charging into the phone. With the release of the newest Galaxy model, the S6, Samsung took the technology a step further and built wireless charging directly into the phone.

    S5 Adapter Group Left: Arrows indicate metal pins for wireless charging adapters. Center: A credit card sized Qi wireless charging adapter for the S5. Right: AN S5 with a wireless charging adapter placed on top of the corresponding metal contacts.

    The Galaxy S6 isn’t the first phone to have Qi wireless charging built directly into the device and surely isn’t the last, but Samsung phone do have a certain ubiquity in the market over competitor’s devices such as the Droid Turbo and Droid Razer Maxx. The Samsung S3,S4 and S5 are some of the most common phones on the market, the S6 will most likely see the same success. As many companies try to outdo one another, wireless charging stands a good chance of becoming a very common feature in this year’s upcoming phones.

    Have a Galaxy S3, S4 or S5? Wireless charging adapters like the one shown in this article are available at www.brandmotion.com/freedomcharge. The one stop shop for all of your wireless charging needs!

  • Brandmotion Releases 3 Types of Factory Display Radio Interface Cameras

    ford 4 inch with image Pictured is a MyFord 4" Display Radio. Traditionally, a difficult radio to integrate with, Brandmotion now has a solution for.

    Here at Brandmotion, we have noticed a trend that more and more cars are coming with display radio systems instead of the traditional one-color radios. However, most cars do not come with a back up camera that connects into this screen, unless purchased with an expensive trim package. In 2015, we are launching a full line of vehicle specific Factory Display Radio Interface back up cameras. Pay for the safety you want and skip the features you can live without.

    We’ve even tapped into factory radio displays that previously had no solution in the market. The 4” MyFord display now has a Brandmotion solution for virtually any Ford vehicle, including the F150. Also available are kits for GM/Chevy MyLink radios, Chrysler/Dodge/Jeep UConnect radios, as well as Audi, BMW, and Mercedes factory display radios.

    These cameras are designed to look factory and save you time and money on installation. Thanks to their in-line programming module, these kits require no need for dealer reflashing. Each kit comes with everything you need to complete the job. Brandmotion offers bundling options with a next-gen Panasonic OEM camera, or a Universal Snap-in CMOS Camera with parklines, or just the harness and programming module sold separately.

    You’ll find the 3 types of interface kits offered through Brandmotion listed below:


    1) Camera Interface Harness Kit:
    For those that are looking to supply their own camera, we offer the vehicle harnessing and radio interface module by themselves. This is great for custom jobs and work with any camera with an RCA connector. The cameraless kits will feature a 9002-27xx part number.

    8701camera angledsquare

    2) OEM Camera Interface Kit:
    When it needs to look factory, choose our OEM camera option. Included in this kit is all the components you’ll need to tie in to the factory screen, plus, our new Gen 7 Panasonic OEM Camera (part # 9002-8701). This camera sports a crisper and brighter image over the previous generations. When your customer demands the same quality they get from the factory, this is the camera for them. These bundled kits will feature a 9002-87xx part number.

    7603 camera head

    3) Parkline Camera Interface Kit:
    If your customer is looking for parklines, our Universal Snap-in Camera (part # FLTW-7603) is the perfect option for them. Included in this kit is all the components you’ll need to tie in to the factory screen. The small lip-mount camera protrudes slightly near the vehicle’s trunk release and provides the driver with a parklined view of what’s behind them. These bundled kits will feature a 9002-77xx part number.

    Please look at the latest app guide at: Rear Vision Application Guide. For current part numbers and compatibility questions email info@brandmotion.com or call us at (734) 619-1250.


  • Will you be going wireless?

    Chances are, you own a smartphone. They’re a common sight nowadays and can be found in most people’s possession at any given time. In 2007 Apple released the first generation of its ever popular iPhone, and since then, it has spurred a competition among the world’s cell phone manufacturers to produce the thinnest, feature-packed smartphones. However, for every feature that’s built-in, battery life suffers. Keeping that battery going is often a struggle between finding a power outlet, having the right kind of charger, or if you’re really having bad luck, both.

    Cable chargers are messy and bulky. It seems as though they have been over-looked when it comes to design and functinonality. They create a tangled mess, are an eyesore in both your home and car, and don’t fit well in your pocket.  So, why not rid yourself of the wire all together?

    FDMC C-200 FreedomCharge by Brandmotion is the first aftermarket wireless phone charger for vehicles. A seamless design gives users a convenient and cable-free way to charge their phones. Pictured is the FDMC-1210 Universal Kit.

    The idea of wireless charging has been around for a long time, originally demonstrated by Nikola Tesla, an inventor, in the 1800’s. Until just a few years ago, the technology was relatively unknown. Now, phone companies and car manufacturers are seeing the convenience and wide array of applications in wireless charging pads.

    No longer do you have to fumble around with your cable to plug the phone in. Simply place the phone on the pad and it will begin to charge. Imagine sitting at a restaurant with your phone on the table, charging. The technology is not just being touted as a novelty for electronic devices.  Battery drain from apps is a constant problem for phone users. Streaming music and using GPS are two heavily taxing tasks that a battery must cope with, not to mention internet and camera usage. By simply placing a phone on the mat, you can keep a steady stream of power flowing into the phone without any interference.

    The wireless charging standard, Qi, has a unique advantage over conductive chargers (the ones requiring metal contacts). Qi uses magnetic induction to pass through a multitude of surfaces in order to carry a charge from the transmitter to the receiver (your phone). This allows designers to keep a uniform surface and seamless design for vehicles and furniture.

    Ditching the cord is becoming more of a reality. You can expect to see a number of new products in your car and home being released as the technology is adopted. You’ll save yourself the hassle of trying to find an outlet and charger in the process!

  • Inductive vs. Conductive Wireless Charging

    Wireless Charging: Inductive vs. Conductive
    There’s no doubt about it; wireless charging is becoming the new standard for charging electronic devices. However, many users are still uncertain as to how wireless charging actually works.

    There are two different methods that are currently being used to wirelessly charge electronic devices: inductive charging and conductive charging.

    What is inductive charging?
    Inductive charging uses an electromagnetic field to facilitate the exchange of energy between two objects. Inductive charging works by using an induction coil placed within a charging station to create an electromagnetic field. A second induction coil, placed on the portable device being charged, takes power from the electromagnetic field and converts it into an electrical current that is used to charge the device.


    What about conductive charging?
    Conductive charging is a method that requires a physical connection to be made between the portable device’s battery and the charging station. Special attachments are made that are fitted to the electronic device, making it compatible with the charging base. The wireless charging base is able to detect when a compatible device has been placed on it, and passes an electrical current from the base to the electronic device through the special attachments.

    What’s the difference?
    The main difference between the inductive and conductive charging is that conductive charging requires a physical, metal-to-metal connection to be made in order to work, while inductive charging can be achieved through a variety of different surfaces.  There are clear advantages and disadvantages to each method, but the Qi (inductive) method provides more opportunities for the development and future applications of wireless technology, using multiple materials and surfaces.

    Car and cell phone manufacturers alike, are turning to Qi, and making it the go to standard for wireless charging. The technology is becoming more common and is being featured in more and more devices, as well as the newer car models.

    Be on the lookout for Qi enabled devices and the cars in the very near future.

  • Toyota brand sheet

    Here's something that we have long been requested to do, a brand specific product sheet.  We started with Toyota.  It lists the key authentic OEM products we offer, in as simple a way as possible. It's aimed at the car dealer, for use with the consumer. Because 90% of our products are OEM approved, the dealer can offer authentic OEM accessories to their customers, perhaps even over the F&I desk.

    Here's the Toyota brand sheet.

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