Working to Reduce Blind Spot Related Accidents: Brandmotion Releases New Radar Blind Spot System with Cross Traffic Detection


Southfield, Michigan: The importance of carefully checking your vehicle’s blind spots has been ingrained in our minds since our first time behind the wheel. Yet even with the proper training, these visual impairments still pose a serious threat to drivers and other motorists.

Blind-spot related auto accidents occur all too often in the U.S. According to the National Highway Traffic Safety Administration, in 2013 it was estimated that there were roughly 840,000 blind-spot related accidents.* However, a recent report shows that radar blind-spot and collision avoidance systems are helping to reduce that number. In 2015, Jessica Cicchino, Vice President of the Insurance Institute for Highway Safety (IIHS) analyzed 5,000 accidents that radar blind spot warning is designed to prevent. She found that the rate of single vehicle, side swipe collisions was 11% lower in vehicles with these warning systems.**


Although it is apparent that radar blind spot systems help reduce traffic accidents, the adoption of this technology has been slow. According to Cicchino, just 9% of 2017 vehicles offered Radar Blind Spot as standard equipment.** Brandmotion’s continued mission to reduce automobile accidents by offering consumers retrofit safety technology onto their existing vehicles has propelled them to release their newly-upgraded Radar Blind Spot System - with universal application for vehicles 2007 and newer!

Brandmotion's New Radar Blind Spot System with Cross Traffic Detection

Brandmotion’s new Radar Blind Spot System not only monitors your blind-spots for safe lane changes, but can also detect approaching objects from the side while your vehicle is in reverse with it's class-exclusive cross traffic-detection. The system eliminates 85% of false warning triggers by comparing your vehicle’s speed to the speed of a detected object to accurately assess whether the object in your blind-spot poses a risk.

When a real risk is identified, the system triggers an audible and visual warning alert, preventing dangerous lane changes. The system’s visual indicators are integrated cleanly at the bottom of the windshield pillar with no exposed wires. The radar’s detection range has been increased to 40 feet  (about the same length as a semi-trailer). The new system’s units are also 50% smaller than the original’s units, allowing it to easily package on more vehicles.

Brandmotion’s blind-spot technology is helping to make vehicles safer and prevent blind-spot related accidents. Brandmotion’s RDBS-1500 can improve the safety of you, your passengers, and those you encounter on the road. When it comes to safety, convenience, and innovation, you can always count on Brandmotion as your trusted source of integrated safety technology.  

About Brandmotion: Brandmotion is in it’s 13th year of working tirelessly to reduce the number of lives lost on our roads due to traffic accidents. Specializing in the design, integration, and distribution of emerging automotive safety, mobility, and convenience technology, Brandmotion is a recognized leader among aftermarket installers of  mobile electronics and was awarded "2016 SEMA PRO Manufacturer of the Year" honors at the SEMA Show in Las Vegas.


* Blind Spots Are to Blame for Many Accidents, So Know the Dangers:

** New report shows how many accidents, injuries collision avoidance systems prevent, by Phil LeBeau: