Brandmotion and Knapheide Collaborate to Bring Key Integrated Safety Technologies to Upfitted Commercial Work Trucks
FOR IMMEDIATE RELEASE
March 6, 2026
20-Year Vehicle Safety Leader Teams with Industry-Leading Work Truck Solutions Provider to Deliver Advanced Driver-Awareness Systems to Keep Drivers Safe and Trucks on the Road
NOVI, MI / QUINCY, IL — March 6, 2026 — Brandmotion, a leader in vehicle safety and driver-awareness technology, today announced a technical collaboration with Knapheide to integrate advanced visibility and collision-prevention systems directly into work truck upfits—delivering fleet-grade safety technology that chassis OEMs cannot provide from the factory for upfit-ready cab chassis truck platforms.
Through this partnership, customers can now equip upfitted commercial vehicles with Brandmotion’s proven camera and sensor systems during the body installation process, creating seamless, fully integrated vision solutions designed specifically for the demanding environments where work trucks operate.
“Work trucks operate where risk is highest—tight job sites, busy loading docks, urban delivery routes with limited visibility and constant pedestrian traffic. Working with Knapheide allowed us to engineer and integrate vision safety technology directly into the vehicle during the upfitting process, creating a seamless solution that protects drivers and pedestrians while keeping vehicles productive. Given Knapheide’s reach across commercial vehicle segments, this collaboration meaningfully advances our mission of making roads safer for everyone.”
— Jeff Varick, Founder and CEO, Brandmotion
Available Brandmotion Systems Include:
- Digital Rear View Mirror Systems that provide an always-on, unobstructed view behind the vehicle, even when cargo blocks traditional mirrors.
- True 360° Surround Vision Systems that deliver a seamless bird’s-eye view around the entire truck, improving maneuvering accuracy and situational awareness.
- Integrated Proximity Sensors that deliver visual and audible alerts when obstacles are detected.
- Advanced Lighting and Camera Solutions designed to enhance visibility during night operations and in high-traffic delivery environments.
- Trailer and Gooseneck Camera Systems that simplify trailer hookup and monitor cargo while driving.
All systems feature Brandmotion’s signature durability and reliability and can be fully integrated to provide OEM-like vision-based safety systems on vehicles when upfitted with service, utility, crane, gooseneck, and platform bodies.
By improving visibility and driver awareness, Brandmotion’s safety solutions help customers:
- Reduce backing and low-speed collisions by 17–23% (Source: IIHS)
- Protect drivers, pedestrians, and job-site personnel from preventable accidents
- Minimize vehicle damage and costly unplanned downtime
- Support safer driving habits across the entire fleet
- Demonstrate commitment to driver safety
“Our customers depend on engineering solutions that work in the real world, not just on paper. By integrating Brandmotion’s advanced driver-awareness systems during our upfit process, we’re giving drivers better visibility, better information, and more confidence behind the wheel—all while maintaining the durability and reliability Knapheide is known for.”
— Chris Weiss, Vice President of Engineering, Knapheide
Brandmotion products will be available to all truck equipment distributors and upfitters in North America. For more information on Brandmotion and its products, visit www.brandmotion.com.
About Brandmotion
Brandmotion LLC develops driver crash avoidance solutions for fleet vehicles that reduce preventable vehicle collisions. The company’s products are used by manufacturers of work trucks and end user fleets to reduce crashes, reduce downtime, lower insurance costs, and keep people safe—both inside and around the vehicle. Based in Novi, MI, Brandmotion is celebrating its 20th anniversary in 2026.
About Knapheide
Since 1848, The Knapheide Manufacturing Company has provided its customers with high quality, work-ready transportation solutions. Headquartered in Quincy, Illinois, the Knapheide family has owned and operated the company since its inception over 175 years ago. Today, Knapheide is the nation’s leading manufacturer and provider of commercial vehicle solutions.
Media Contact
Heather Vogel
hvogel@brandmotion.com
313 530 1270
