Industry News

Upgrade Your RV Visibility

October 25, 2023

Upgrade Your RV Visibility OCTOBER 25, 2023 // Elizabeth Breneiser As the leaves change and the fall weather rolls in, it’s time to winterize your recreational vehicle (RV) in preparation for the colder months ahead. While you’re inspecting your tanks, batteries, and water lines, take advantage of this opportunity to upgrade your RV’s visibility for […]

The Aftermarket Is the Key to Preventing Fatal Accidents

March 23, 2021 Industry News

The Aftermarket Is the Key to Preventing Fatal Accidents MARCH 23, 2021 // JEFF VARICK Brandmotion is a company on a mission. We want to see every vehicle on the road equipped with lifesaving collision-avoidance technology. Not just new vehicles, but every vehicle. Cars, commercial trucks, fleet vans, new vehicles, old ones — even classics. […]

6 Myths That Are Hurting Your Automotive Technology Demonstrations

March 9, 2021 Industry News

6 Myths That Are Hurting Your Automotive Technology Demonstrations MARCH 9, 2021 // JEFF VARICK I see automotive suppliers making the same mistake over and over when they demonstrate their automotive technology to OEM buyers. It’s a mistake that leaves money on the table (at best) and sometimes even loses the sale (at worst). These […]

These UTV Cameras Let You See the Trail in a Whole New Way

February 2, 2021 Industry News

These UTV Cameras Let You See the Trail in a Whole New Way FEBRUARY 2, 2021 // JEFF VARICK If there’s anything four-wheeler riders hate to do, it’s stop. But sometimes, the trail demands it. You need a spotter, or you can’t see what’s up ahead. You have to know where your tires are going […]

Cut Fleet Collisions without More Driver Training

January 12, 2021 Industry News

Cut Fleet Collisions without More Driver Training JANUARY 12, 2021 // JEFF VARICK There’s no such thing as a tiny accident. But you might be surprised how much each accident is costing you. Because the cost of a collision is about more than just repairing the truck. You have downtime to deal with. That’s as […]

You Could Sell Your Automotive Technology for More

December 15, 2020 Industry News

You Could Sell Your Automotive Technology for More DECEMBER 15, 2020 // JEFF VARICK It’s the big day. You’re showcasing your latest automotive safety technology to a major auto manufacturer and your team is buzzing with anticipation. You’ve spent months developing this new technology, and you got it out ahead of the competition. Your component […]

How to Slash Fleet Insurance Claims TODAY (Hint: It Isn’t Telematics)

November 24, 2020 Industry News

How to Slash Fleet Insurance Claims TODAY (Hint: It Isn’t Telematics) NOVEMBER 24, 2020 // JEFF VARICK If you’re relying on telematics information to help reduce insurance claims, you still have a giant opportunity that you haven’t even begun to tap into yet. Telematics data can help you track and understand exactly what your vehicles […]

Why Dash Cams Don’t Reduce Fleet Accidents

October 6, 2020 Industry News

Why Dash Cams Don’t Reduce Fleet Accidents OCTOBER 6, 2020 // JEFF VARICK Every week, we talk with fleet managers who are using dash cams to help prevent collisions on the road. Many have even integrated the dash cams with their driver monitoring program to help track their drivers’ safety in real time. These fleet […]

Could Your OBU Installation Hurt Your CV Deployment?

September 29, 2020 Industry News

Could Your OBU Installation Hurt Your CV Deployment? SEPTEMBER 29, 2020 // JEFF VARICK If you’re running a connected vehicle deployment, your onboard unit (OBU) system installation could be negatively impacting the success of your project. Some CV project managers think of the OBU installation as simply hiding the OBU, mounting monitors and connecting cables. […]

How OEM Integration Can Boost Your Concept Vehicle Demonstrations

September 17, 2020 Industry News

How OEM Integration Can Boost Your Concept Vehicle Demonstrations SEPTEMBER 17, 2020 // JEFF VARICK You’re introducing a cutting-edge technology into a concept demonstration vehicle. While you want to be modest about it, you have to admit — it’s pretty darn impressive. But let’s be honest: the way you’ve integrated your tech into the vehicle […]