TWENTY YEARS OF DRIVING INNOVATION
Twenty years ago, Brandmotion began with a clear vision and opportunity: to add functional content to vehicles post-production and not have it look “aftermarket,” but integrate and perform like factory equipment. Twenty years later, that’s still the job and opportunity. The vehicles and the technology have evolved, and so has our focus. Twenty years ago, we focused on light duty consumer vehicles through the car dealer, a couple of pickups or minivans at a time. Today, we are focused on fleets and specialty vehicle upfitting within low volume production. The scale of our work and the quality tests behind our products has expanded. But our purpose has never changed: to solve what the OEMs cannot, build products that excite customers, and design solutions that solve real problems.
Twenty years is long enough to see an industry cycle through multiple changes. It’s also long enough to figure out exactly what makes you different from everyone else. Two decades later, I want to reflect on what has stayed the same, what has changed, and where I believe the industry is headed.
BEYOND WHAT THE MANUFACTURER BUILDS
We solve what OEMs can’t. That has been true since day one, and it remains the clearest way to explain what makes Brandmotion different: we solve integration challenges others cannot. We hold deep, specialized knowledge of complex vehicle systems and the ability to make technology perform seamlessly in real-world applications.
Because you can’t get full driver 360-degree visibility from the vehicle manufacturer on most work trucks today, we have invested heavily in OEM-grade solutions with greater features, deeper integration and ever steadily shorter install times.
Emerging technology like video rear vision often comes at a premium. We make that technology more accessible by delivering practical, cost-effective solutions for the fleets that need them.
We don’t just sell universal products. We engineer solutions to each customer’s unique needs. Our customers come to us with problems that don’t have an off-the-shelf answer. And that excites us.
REAL PRODUCTS BUILT FOR REAL WORLD PROBLEMS
Twenty years ago, a fleet driver’s greatest road risk was often someone else’s mistake. Interest in safety technology within fleets was muted. Today, the threat is broader and more complex. Distraction, aggression, and reckless driving have all increased. Fleet operators can see the impact in their incident reports.
What hasn’t changed is the number of things a crash costs a fleet: the repair, downtime, the insurance premium that never comes back down. Integrated fleet safety technology is the one investment that pushes back on all those costs at once. It’s math any fleet can run against its own numbers.
INNOVATION IS AT OUR CORE
Every system we build starts with a problem nobody else has solved yet. That’s the part of this business that drives our culture: the engineering it takes to get a sensor, a camera, or a display to work seamlessly inside a vehicle it was never designed for. That’s the core capability behind most of our products.
When we developed a rear camera for the Jeep Wrangler that mounted through the spare tire, it solved an integration challenge that instantly looked elegant and obvious. When a leading utility challenged us to develop an awareness system for the utility bucket on their trucks, we solved the challenge of ideal placement. When a prominent last mile delivery company wanted to integrate sensors and cameras on one display, we developed a low cost, high resolution system that became their company standard.
At the same time, we look far down the road for emerging technologies that could have value for fleets, such as V2X technology and advanced driver information displays.
WHERE WE GO FROM HERE: SAFER ROADS FOR ALL
Brandmotion’s history has been shaped by resilience, innovation, and a clear belief that vehicle technology can make every road safer. Today, that belief still drives us forward. We want to help build what comes next, and there is still much to be done.
Together with our partners, we can create safer fleets, safer roads, and an industry that holds itself to a higher standard because companies like ours—and customers like ours—choose to lead.
To every customer who brought us a problem nobody else could solve, to every employee who helped us build the answer, and to everyone still pushing us to do better: thank you. Here’s to the next twenty years of driving innovation.
